Social Media for Editors


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  • Create these on or in an app like Hootsuite or Tweetdeck. Best to use an app to follow so many.
  • WHY?Find other sourcesExpand your audienceOrganize content (for feeds & contacting)
  • Newest updates first
  • Social Media for Editors

    1. 1. Social Media for Editors Mandy Jenkins @mjenkins March 2012 LANG Extravaganza
    2. 2. Leading by Example Watch and retweet news from your staff and others. Give feedback Build & maintain Twitter/FB lists to share Monitor social media & trends Coordinate and create hashtags Take control for breaking news Lead crowdsourcing and verification efforts
    3. 3. List ideas: Staff reporters Local competitors & staff Local bloggers Regional/state/national news Topic-based lists (elections, local sports)
    4. 4. Social Media in Story Planning Watch trending topics for your area Watch Google trends Watch Facebook’s most-liked
    5. 5.
    6. 6. Local Twitter
    7. 7. Google Trends
    8. 8. Search.Twitter.Com Search by keywords, location, time All public tweets Bookmark regular searches
    9. 9. Curate Your Local Area Keep open Twitter searches for local keywords for daily use Establish and monitor a hashtag for readers to send you info/photos
    10. 10. Hashtag tips Search for hashtag(s) already in use If a hashtag is already in use, adopt it If not, choose one that’s simple & unique Geographic abbreviation helps (#caquake) Geographic better than branded (#capolitics better than #ladnpolitics)
    11. 11. Hunting for Story Ideas Subscribe to Quora in your local area – see what questions are being asked Watch your onsite searches for questions – what hasn’t been answered? Keep track of questions sent to your main/section accounts
    12. 12. Take Your Staff LIVE
    13. 13. During Breaking NewsWatch keyword searches and Twitter listsStart writing a story from reporters’ tweetsPublish reporters’ tweets & updates online CoveritLive (can bring in tweets) Twitter embed Curation from tweet embed/Storify Manage a live blog or story
    14. 14. Lead Crowdsourcing Plan ahead when you can, have a plan for when you can’t Use multiple platforms (Twitter, Facebook, website, newspaper, IRL) Ask permission, credit users & say thanks
    15. 15. Crowdsourcing tips Say what you know Say what you want to know Say what you don’t know Say what you need to know Don’t spread rumors Vet sources & information
    16. 16. Vetting & verifying Track back RTs, etc. to Links, photos? source Get to phone or IRL Look for clusters Disclose, hedge, Location enabled? repeat Evaluate the network Be brave only in Evaluate the history correctionTips from Craig Silverman, Regret the Error
    17. 17. Evaluating Twipsters How long have they been tweeting? Check previous tweets, interaction Check bio, links Check Klout score Google name and scam, spammer Contact & interviewMore on verification:
    18. 18. Google+: Do It For The SEO
    19. 19. Link Your Profile to Google News Under your profile settings: • Add the email address linked to your byline on your website • Make sure your workplace/title are public • Link to your blog, articles • Link to other social accounts
    20. 20. THANKS! Mandy @mjenkins Blog: These slides & more at