Social media and reporting


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These are slides for a program I will be doing for the Committee of Concerned Journalists and Georgetown University for visiting Portuguese journalists.

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  • We’ll discuss the leading social tools for journalists: Facebook, Twitter and YouTube, each strong for a few years now, and Google+, the newest (potentially) major player.
  • I’ll get the participants started on Twitter if they aren’t already, so they can live-tweet the class.
  • I’ll suggest different approaches for people to take in their live-tweeting
  • We’ll discuss different types of social tools.
  • After the overview session, we’ll do a session focusing on Twitter.
  • We’lldiscuss some examples of Twitter’s use for breakingnews.
  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin.
  • I’ll use the next several slides in a discussion of how Bill Doskoch used Twitter on a more routine (and amusing) daily story.
  • The third session of the workshop will deal with curation, specifically the use of Storify, as well as live reporting using CoverILive.
  • In the last session, I will give the class time to work on new tools. Each person will choose a platform he or she hasn’t used much before and work on expanding his or her profile and exploring its uses for journalists.
  • Social media and reporting

    1. 1. Social mediaand reporting<br />Steve Buttry<br /><br />Committee of Concerned Journalists<br />Georgetown University #CCJPortugal<br />August 30, 2011<br />
    2. 2. Read more about it<br /><br /><br />@stevebuttry<br /><br />
    3. 3.
    4. 4. Getting started:<br />Set up profile at<br />Be sure to add bio, link, photo (later)<br />Add mobile option (later)<br />Tweet several times during workshop<br />Choose people to follow (later)<br />Twitter tips at<br />
    5. 5. Live-tweeting this workshop<br />Straight reporting<br />Commentary<br />Links<br />Photographs<br />
    6. 6. Photo sharing<br />
    7. 7. Document sharing<br />
    8. 8. Link-sharing<br />
    9. 9. Location-based services<br />
    10. 10. Social blogging<br />
    11. 11. Networking, travel<br />
    12. 12. Curation<br />
    13. 13. Live reporting<br />
    14. 14. What’s next?<br />
    15. 15. International tools<br />
    16. 16. Social fame is fleeting<br />
    17. 17. Social media uses<br />Daily routine<br />Find sources<br />Breaking news<br />Crowdsourcing<br />Investigative reporting<br />Report news<br />Distribute content<br />Personal & newsroom accounts<br />
    18. 18. Short<br />break<br />
    19. 19. Many more users<br />Much info private<br />Tougher to search<br />Not as immediate (less frequent updates)<br />Engage, don’t intrude<br />Great for breaking news<br />Great real-time search<br />Engagement not as intrusive<br />Hashtags help w/ search, conversation<br />
    20. 20. Connect w/ sources (balance, disclosure?)<br />Check pages of agencies, people on beat<br />Crowdsourcing (ask on their pages as well as yours)<br />Look for people in the news<br />Journalist page<br />
    21. 21. Follow officials & agencies on beat<br />Twitter Search (advanced)<br />Hashtags (regular & spontaneous)<br />NearbyTweets<br />Breaking news<br />Crowdsourcing<br />
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    28. 28. Before the big story breaks<br />Follow lots of local people (NearbyTweets, replies, retweets, check followers)<br />Join local conversation<br />Master Twitter search (advanced)<br />Promote local #hashtag taxonomy (#okstorm)<br />Use Twitter routinely on your beat<br />
    29. 29. Quakes and tornadoes<br />Indonesia<br />Twitter HQ, Virginia earthquake<br />
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    33. 33. When the big story breaks<br />Twitter Search (advanced)<br />Connect w/ witnesses<br />Crowdsource<br />Tweet early & often<br />Seek verification<br />Address rumors (say what you don’t know)<br />Seek photos<br />Converse<br />Answer questions<br />Thank contributors<br />Promote fresh content<br />Link to new reports (even competitors’)<br />Be human (fun where appropriate)<br />
    34. 34. @statesman case study<br />
    35. 35. Crowdsource<br />
    36. 36. Crowdsource<br />
    37. 37. Say what you don’t know<br />
    38. 38. Converse w/ public<br />
    39. 39. Link to fresh content<br />
    40. 40. Link to fresh content<br />
    41. 41. Routine beat coverage<br />Follow officials & agencies on beat<br />Twitter Search (advanced)<br />Hashtags (regular & spontaneous)<br />Lists (Twitter, TweetDeck, HootSuite)<br />Breaking news<br />Crowdsourcing<br />Liveblog (feeding in tweets)<br />
    42. 42. People to follow<br />Look for sources (find people)<br />Ask sources<br />Journalists in other communities<br />When someone follows you, check out to see whether you should follow back<br />When you follow someone, check whom they follow<br />Tweeps mentioned in interesting tweets<br />
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    49. 49. Ethical considerations<br />How do you identify yourself?<br />Ask skeptical questions<br />Seek verification<br />Ask question, don’t repeat rumor<br />Correct quickly<br />
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    51. 51. Twitter chats for journos<br />#ASNEchat, starting today, Tuesdays, noon ET (5 p.m. Lisbon)<br />#wjchat, Wednesdays, 8 p.m. ET (1 a.m. Lisbon)<br />#spjchat, Thursdays at 8 p.m. ET<br />#jrcchat, Wednesdays, noon ET<br />
    52. 52. NPR’s Andy Carvin<br />“I think curation has always been a part of journalism; we just didn't call it that.” – quoted in The Atlantic by Phoebe Connelly<br />
    53. 53. What is curation?<br />Museum curator:<br />Studies topic<br />Chooses relevant content (other sources & museum collection)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents exhibit<br />Journalism curator:<br />Studies topic<br />Chooses relevant content (social media, blogs, staff)<br />Authenticates<br />Groups related items<br />Provides context<br />Presents collected content<br />
    54. 54. Curation tools for journos<br />Google & other search engines<br />Twitter Search (advanced)<br />Other Social media search<br />Storify, Storyful, Chirpstory<br />Blackbird Pie<br />Quote URL<br />
    55. 55. Curation sources<br />Social media (Twitter, Facebook, Flickr, YouTube …)<br />Blogs<br />Staff content (current & archives)<br />Other news media (yes, competition)<br />
    56. 56. Authenticate & attribute<br />Ask: “How do you know that?”<br />Ask careful questions of crowd to help you vet & verify<br />Check links, tweets & information on sources<br />Link to original source<br />Attribute<br />
    57. 57. Try something new<br />Twitter<br />Facebook<br />Storify<br />Flickr<br />YouTube<br />Google+<br />Foursquare<br />StumbleUpon<br />Tumblr<br />LinkedIn<br />Quora<br />Scribd<br />
    58. 58. Read more about it<br /><br /><br />@stevebuttry<br /><br /><br />
    59. 59. Follow up<br /><br /><br /><br />@stevebuttry<br /><br />