The view of a great blogger how to talk to bloggers and journalists, Vojta Bednar from Tyinternety.cz

1. How to
make it
happen

2. Be easy to find
• show real people, don’t play superstars
• give e-mails, numbers, LinkedIn profiles
• I need the answers now!
• your stupid form makes me angry
• I have MS Paint and I am not afraid to use it

3. Be reasonable
• no bullshit, or nobody will believe you
• I will only use information, not marketing
• bold and versatiles will not make it better
• neither will exclamation marks!!!
• always use diacritic in Czech e-mails

5. Be personal
• CEO is more valuable than PR manager
• approach journalists personally
• be ready to offer more after press release
• let me know in advance that there will be news
• I mean it: let me know in advance

7. Offer good content
• think about the whole market
• offer some data or trends
• PR is content marketing
• be professional, become an authority
• think as a journalist, or even better - as a reader

9. And…
• only ask for meeting when it makes sence, it’s time killer
• go to conferences, pubs and parties
• journalists forget, remind yourselves
• don’t expect too much, don’t be everywhere
• don’t be afraid to share a secret

10. How to
make it
happen
DO NOT GIVE UP!

11. HEY, I JUST MET YOU, AND THIS IS CRAZY
BUT HERE’S MY NUMBER, SO CALL ME MAYBE…
VOJTA BEDNÁŘ
vojta@tyinternety.cz
724832072