No PR Bullshit by Vojta Bednar for SummerStart

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The view of a great blogger how to talk to bloggers and journalists, Vojta Bednar from Tyinternety.cz

Published in: News & Politics, Technology
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No PR Bullshit by Vojta Bednar for SummerStart

  1. 1. How to make it happen
  2. 2. Be easy to find • show real people, don’t play superstars • give e-mails, numbers, LinkedIn profiles • I need the answers now! • your stupid form makes me angry • I have MS Paint and I am not afraid to use it
  3. 3. Be reasonable • no bullshit, or nobody will believe you • I will only use information, not marketing • bold and versatiles will not make it better • neither will exclamation marks!!! • always use diacritic in Czech e-mails
  4. 4. Be personal • CEO is more valuable than PR manager • approach journalists personally • be ready to offer more after press release • let me know in advance that there will be news • I mean it: let me know in advance
  5. 5. Offer good content • think about the whole market • offer some data or trends • PR is content marketing • be professional, become an authority • think as a journalist, or even better - as a reader
  6. 6. And… • only ask for meeting when it makes sence, it’s time killer • go to conferences, pubs and parties • journalists forget, remind yourselves • don’t expect too much, don’t be everywhere • don’t be afraid to share a secret
  7. 7. How to make it happen DO NOT GIVE UP!
  8. 8. HEY, I JUST MET YOU, AND THIS IS CRAZY BUT HERE’S MY NUMBER, SO CALL ME MAYBE… VOJTA BEDNÁŘ vojta@tyinternety.cz 724832072

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