Entrepreneurship and Social Media - how to present yourself and your business online
•Download as PPTX, PDF•
0 likes•55 views
A look at how to present yourself and your business online through Social Media.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Entrepreneurship and Social Media - how to present yourself and your business online
Similar to Entrepreneurship and Social Media - how to present yourself and your business online (20)
Recently uploaded
Recently uploaded (20)
Entrepreneurship and Social Media - how to present yourself and your business online
- 1. Creative Entrepreneurship and Social Media How to present yourself and your business online
- 2. Where do you start?
- 4. Who are you online?
- 5. What’s your personal brand? Personal branding is 30% what people say about themselves and 70% what others say about them
- 7. The Ellen Brand •It’s human •It’s authentic •It’s down to earth •It’s cheeky •It’s fun
- 11. Telling your Story through content
- 13. Personal branding is 30% what people say about themselves and 70% what others say about them Be Don, Anna and Mark
- 14. WHAT CHANNELS?
- 16. #WINNING
- 18. Facebook
- 19. Twitter
- 20. Instagram
- 21. Pinterest
- 23. Examples of Brands doing a great job online
- 29. What not to do
- 33. Sometimes you just don’t know
- 34. https://www.facebook.com/ponycyclenz/videos/vb.1056794640997397/1081942061815988/?type=2&theater
- 35. Blogging
- 37. • Unique domain name • Blogging enhances traffic • Increases SEO rankings • Thought leadership • Share your expertise • Create your own content Blogging
- 41. Podcasts to Listen to
- 43. Other Resources
- 46. Social Media is not your whole job
- 48. Key Take Outs
- 49. It’s not set and forget • You’re not going to get it perfect right away • It takes work and time to steadily build up • Test and Refine…
- 50. @autuni #autuni
Editor's Notes
- Welcome Introduce ourselves
- Say this then click
- AJ Where do you start when the social media landscape is so huge! So which networks are right for you and your brand/product? Ask yourself: Is your audience/target market on there? What goals does this meet Think about the content you will create for it Be on the relevant channel Then your thinking about the content that’s going on the channels, Facebook newsfeed is getting more and more crowded so engagement and reach is decreasing, unless you pay for it. So people are moving to newer niche channels where their content can stand out and reach the target audience. Weigh it up being on niche channel audience VS relevance – Facebook might have the audience but they might be the wrong audience VS the engaged audience on Ello is the winner – don’t want to spend you time building your audience so maximise offline opportunities – go where your audience is - tap into an existing network
- Say this then click
- AJ When it comes to a profile, think of your profile as kind of like LinkedIn. You know on LinkedIn you put your best foot forward, right? You put all your experiences. You want people to look at your LinkedIn profile and think, "Wow, this person "really has his or her act together." Same thing is true with your profile on social media. So, take your LinkedIn profile embrace that and adopt it to your social media profile. This is not online dating but there is some lessons to be learned. If you were to create a profile tomorrow – you would pick the most appropriate photo. You would naturally highlight your strengths and try to shed light on your best features. What industry are you in? (What is your ‘niche’?) Do you want to be a thought leader in that niche? What makes you unique? (What are your passions?) What are you known for? (What do you want to be known for? How are you perceived? (How do you want to be perceived? What does Google say about you? (Google yourself) What channels should you be on? (Which ones are right for you?) What do your online profiles say about you? (Not just your bio)
- AC What I love about this picture is the fact that this outfit is obviously synonymous with Steve Jobs. Not only do celebrities and companies have a brand, we all have a brand; it’s ourselves. Your brand is what others think and feel about you not what you say. Just like a company thinks about what they are posting online and how that influences how people perceive them, to too should you think about what you post and how you are coming across to others, particularly employers! Think about everything you post and what that says about you. It all paints a picture. WHO ARE YOU ONLINE What you post and what channel you are on is determined by your brand… what’s your personal brand, what it look like? SOCIAL is a TOOL to help get the word out and share the good work you are doing. It can also be just to entertain, inspire, uplift, collate, spark conversation, emotion etc.
- AC Ellen DeGeneres is an example of someone that owns their personal brand. If a person, completely new to the internet and social media, came across her Twitter account they would quickly get a picture of who she is. You might use words like cheeky, fun, caring and goofy to describe her
- Say this then click
- AC So what’s your business story? Why are you doing this? Keep in mind that all your creative and content needs to be tied back to your business goals Always be authentic Be real Be relevant Show your brand personality Be funny, witty, think about your brand tone of voice,
- AJ As an example of a brand that really shines light on their ‘STORY’ Zady – launched by soraya-darabi-and-maxine-bedat-launching-zady It’s known as the-whole-foods-of-fashion and it provides unparalleled access to stylish, yet sustainably produced products made from high-quality raw materials. For each product, Zady tells the story of how it was made, down to how the raw materials were acquired, aiming to facilitate a closer connection between people and our belongings.
- Say this then click
- AJ Pillar content Blogs need good images too Authentic Be relevant Tell a story Convey emotion humanise it it’s person to person – remember that!! Snackable Consistent
- AJ Now days you need to be Don, Anna and Mark. You need to be the Creative, the Editor and the Geek. It’s not enough to have a rudimentary profile with missing information; you need to be crafting and collating relevant good content, thinking about both the art of social and the analytics. Be scrupulous with the quality of what you post and how you come across Always be improving what you do online; present yourself well, be smart, be active and adopt new technology and new techniques.
- AJ (AC) 1 - Know your why The purpose, what are you doing, what can you change, how are you helping people When you know why, then out of that can come your business / project objectives 2 – Find your target audience Who are you helping/targeting – who is your target audience 3 – Be on the relevant channels Then go get on the relevant channels to reach that audience 4 - Then create content sort the content that is appropriate for that channel
- Here’s our take on what each of the channels is good for and what people do on there. You don’t want the same content on every channel necessarily otherwise I could just follow you on one channel. For example 70% of snap-chatters want funny or exclusive content.
- AC say and click What to do How to do it well
- Amanda You want to create THUMB STOPPING CONTENT It’s important to have THEMES – especially on Instagram Having consistent content themes – also good so people know what they will be getting when they follow you Question for the audience: Wonder what your themes are? Think back to your business purpose and your why. Tone of voice Target audience Brand personality Purpose/why Creative for each channel Good content – Have pillar content SCHEDULING - To prevent content from being a time suck and to get you back creating good work, GAS test – does your audience care
- Aidan We’ll just touch on Facebook and Instagram briefly when it comes to personal branding. Regardless of the platform the same rules apply. Personal Facebook profiles for most people are for family, friends and colleagues. They can be a place to share your views and opinions on a topic but the audience can be limited to private circle. As with the previous example there is no such thing as complete privacy on social media. What you say can be made public. Facebook Pages are mostly for brands but can be a good option if you want to take your brand experience to the next level. It can be really good if you have a community that you want to communicate with. However, service a Facebook page can be resource heavy and you don’t want to spend all your time (and money) building the page. Pages are also great if you have a professional platform. As with the examples above all are in the wellness/health category but a run by personalities rather than companies. Facebook Advice: No link in copy just make the image a link pull through from a web page or blog post Target people by interest Boost posts No more than 100 words When it comes to content, this can be a big time suck, Make sure your content can be traced back to your business goals
- Amanda It’s a great way to point readers to your work, to share your perspective on a particular topic, and share your content and links. Twitter has changed the journalistic landscape. Many journalists and bloggers and content marketers now use Twitter to collect and provide real-time updates on breaking news & events. The power in Twitter is searching, engaging and using hashtags Listen Customer Service Engage DISCOVER SOURCES: Find and follow others It’s best to begin your journey by finding and following other interesting Twitter accounts. Look for businesses you love, public service accounts, people you know, celebrities, or news sources you read. (Click here for help finding interesting accounts.) Tip: One great way to find more interesting accounts is see who those you know or admire are following.
- Aidan How many of you are on Instagram? OK how many of you have a FINSTA and an INSTA? Instragram is great for cultivating a visual narrative. However, it’s important to identify what you want to use it for. Great for photographers, visual artists, designers. However, if you want to use it to share pictures with friends then use it for that purpose. A strong channel strategy is really important. In other words what experience do you want your followers to have. Then it’s about keeping that strategy consistent. As Amanda mentioned earlier, any user can occupy the same space on Instagram as any brand which means the rules are the same. Therefore, success can be achieved depending on how much you want to put into it. INSTAGRAM Beautiful shots Story/ themes Arty Cultivate a narrative be more specific with your subject matter Quality images
- PINTEREST Inspirational Advice Helpful content Architecture Home DIY Infographics Any work that can be shown visually Showcase a lot of stuff
- AC / AJ
- Aidan say and click
- AC
- AC For all you makers on social media. Get verified Add a pin it button to your site Use rich pins Use tags/description People love inforgaphics on pinterest Group boards Mollie Makes Is a creative brand that is doing really well on social Pinterest is great for fashion, beauty, design, anything that looks good visually and can be collated into folders. Food, inspo, outfits, life, Always include hashtags Post unique content Be creative Behind the scenes Different points of view Product stories Videos – lots of apps that allow you to create short looping video clips
- AC
- AJ
- AC
- Aidan
- AC
- AC #1 On July 3, American Apparel joined every every other retailer in the States as it posted social media messages celebrating Independence Day. Problem is, one of the brand’s celebratory Tumblr posts, tagged with #smoke and #clouds and placed on an ever-so-tasteful fire engine red background, was not an image of a fireworks display, but the iconic photo of the 1986 Challenger shuttle explosion. #2 Posted during Hurricane Sandy
- AC Mass shooting at a movie theatre in Aurora, Colo HASHTAGS ARE YOUR CANARIES – On channels like Twitter, Instagram and Tumblr, users include hashtags in their posts to categorize them into a particular conversation or flag them for a particular community. If you’ve been monitoring your brand’s conversation for a while, you probably recognize a number of familiar hashtags your customers regularly use. They may be industry-related, tie into a specific Twitter chat, or relate to a campaign or event. But if you’re paying attention to the conversation about your brand all the time, you’ll likely see new hashtags pop up from time to time. Pay close attention to these new hashtags, because they can be helpful little canaries in your social listening coal mine. First, look for new hashtags that are used by more than just a few people. If it’s just a one-off hashtag used by one or two people, it’s probably not worth paying too much attention to, unless it seems particularly interesting for some reason. You’re looking for the beginning of some kind of movement or trend. So look for hashtags that have some traction, which will vary depending on the scale of the conversation you’re monitoring.
- AC
- AC Aidan PLAY EX VIDEO https://www.facebook.com/ponycyclenz/videos/vb.1056794640997397/1081942061815988/?type=2&theater
- Amanda Blogging enhances traffic Increase search visibility Enhance thought leadership Position yourself as expert Create your own content Publish on your own blog so you own the content NICHE DOWN Beautiful theme and layout List on blog lovin. Auto share your posts on your social channels Mobile responsive theme Share long form thought leadership on LinkedIn Pulse Contribute to other blogs to increase audience & shares It’s a choice whether to host your content on your own site or post elsewhere Did you know more people read LinkedIn Pulse than any other magazine? It’s the #1 content platform now. With 296 million users worldwide, the reach potential is absolutely massive Blogs rank higher in search engines so more people will find you and this will lend to more traffic and increase in sharing your expertise over time. This is the biggest benefit of the LI platform – with 296 million users worldwide, the reach potential is absolutely massive. The key to getting maximum reach, however, is getting onto LinkedIn’s news feed ‘The Pulse’. So how do you get on The Pulse? High-quality long-form posts, as determined by our algorithm and other variables, may enable your long-form post to be distributed beyond your connections and followers, through channels such as LinkedIn Pulse and emails.
- AJ Own a domain that aligns with your brand somehow Blogging enhances traffic, SEO rankings, thought leadership Convey your authenticity by connecting into the relevant LinkedIn groups, and contributing LinkedIn Pulse is a great way to share your expertise and generate your own content that you can share Did you know more people read LinkedIn Pulse than any other magazine? It’s the #1 content platform now.
- AC What goes online stays online What’s this say about me Think about privacy settings What are you being tagged in
- AC Striking a balance between privacy and authenticity is an important consideration It does depend on the network but it will come down to a personal choice on how you want to interact. Our advice is to tip the scales towards authenticity. As with life people like honest and genuine people online also. Remember this is social media – it’s about communicating with people, engaging, forming communities so it’s best to be yourself. With authenticity comes responsibility
- AJ
- AJ
- Amanda Be curious, keep an eye out for new platforms Many apps that can help you create good content Many channels apart from just Facebook and Twitter Word Swag Word Dream VSCO Picstitch Giphy Replay Hyperlapse Make cinemagraphs TEST AND REFINE
- AJ Here are some of sites/tools you can use to monitor your online presence and brand an Use these tools to help you continually optimise Klout is a measure of your influence Google+ Ripples Just Unfollow, Tweiord, Brandseye, Naymz, Trackur, Rankur, crowdfire, owler, klear, iconosquare, tailwind, union metrics, quintly, klout, so many!! Twitter Flight School shows you how to use Twitter to make your personal brand shine in 10mins.
- AC
- AC #HUSTLE - Social supports the good work you are doing – it’s not your whole job. BE PRAGMATIC _ DO YOUR JOB FIRST So to preface this whole presentation to say social can’t replace actual hustle – but this is how social can support and grow what you are doing And spread the word about the good work you are already doing. Weigh it up being on niche channel audience VS relevance – Facebook might have the audience but they might be the wrong audience VS the engaged audience on Ello is the winner – don’t want to spend you time building your audience so maximise offline opportunities – go where your audience is - tap into an existing network
- AC Finally, some advice It will be an ongoing thing Work on it consistently over time