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10 Simple Social Selling Rules

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Web 2.0 bred Sales 2.0, which is at last beginning to recognize and even to understand the reality that Buyer 2.0 trumps everything. In short, the buyer is king. To put it even more simply, you can be a whiz at social media, but if you don’t understand the fundamentals of solution selling and value creation you won’t succeed as a social seller.

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10 Simple Social Selling Rules

  1. 1. 10 Simple Social Selling Rules
  2. 2. 1. Spray & Pray Won’t Win the Day ¤¤ Be disciplined, value-creating & targeted “If you are everywhere, you are nowhere.” - Rumi
  3. 3. 2. If You Can’t Sell Offline, You Can’t Sell Online ¤¤ Selling skills matter ¤¤ Social platforms won’t sell for you
  4. 4. 3. Listening Skills are Just as Important Online ¤¤ Resist temptation to be always posting (talking) & take some rime to read (listen) ¤¤ You might be surprised what you will learn about your buyer
  5. 5. 4. Share Generously & Thoughtfully and You Will Be Rewarded ¤¤ If you have insights of value to share, share them without the expectation of getting anything immediate in return
  6. 6. 5. The Future is Unwritten ¤¤ Don’t let traditional paradigms & role demarcation hold you back ¤¤ You can have a role in shaping what social selling becomes
  7. 7. 6. Remember You Are Still Selling to People ¤¤ The environment may be virtual, but the people are real ¤¤ Treat people online as you would face-to-face
  8. 8. 7. Your Online Personal Brand Matters ¤¤ Buyers don’t just research your company, they research you too ¤¤ Make sure they find information that credentials you
  9. 9. 8. Business Acumen Matters ¤¤ You can’t create, curate or contextualize any content of value, unless you understand the business of business and the business of your buyer
  10. 10. 9. It’s Not Just About Sales ¤¤ The Whole organization needs to evolve to support social selling ¤¤ You can’t align with the buyer if you have not first aligned internally
  11. 11. 10. It is Still About Getting the Sale ¤¤ Don’t get too caught up in the medium – social engagement is still a means to an end ¤¤ Use it to understand and engage buyers in a value creating way, but always remember you are there to sell
  12. 12. For more sales resources & to learn about the world’s most visual CRM, visit pipelinersales.com.

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