Storytelling & Personal Branding on social media are hot. But how does it work for you? Is it a way of presenting yourself like a fake super hero? Not in this workshop. Your Story – My Story presents a workshop that takes your personal story and drive to a higher level. At the end of the day, your personal and professional story are clear, you can tell it to others and translate it to social media!

1. Training Social Media Storytelling & Personal
Branding
3 May, Madrid

2. Your Story - My Story

3. Philosophy
• Your story tells your passion and tells
WHY you are doing what you love
• People remember real stories with
authentic emotions
• Social Media allow you to tell your story to
everyone in a way that suits you

4. Social Media Storytelling &
Personal Branding
But how does it work for you? Is it a way of presenting
yourself like a fake super hero? Not in this workshop!

5. 3 Steps
1. Find your story
2. Tell your story, listen to other stories
3. Translate it to social media

7. Results
• Clear story of who you are and what you
do in your personal and professional
context
• Great social media profiles
• Simple and effective social media plan that
works for you!

8. Learnings
• Basics of narrative theory
• Great examples of social media storytelling
and personal branding
• Great stories from others
• How to write a great bio + how to use
several social media effectively

9. Teachers
• Theo Zijderveld
• Eliza Coolsma

10. What’s your story?
See you all May 3rd!

11. Information
• Web:
http://www.yourstory-
mystory.nl/trainingen/storytelling-madrid/
• E-mail:
info@theozijderveld.com
• Twitter:
@theozijderveld