How to Self Promote (for women)

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  • One is that older women are factored into the wage gap equation, and many of these women from an older generation work in jobs still subject to the attitudes and conditions of the past.(up from 61 cents in 1960)Equal Pay Act, June 10, 1963 (Kennedy)Lily Ledbetter Fair Pay Restoration Act, 2009 (Obama)which allows victims of pay discrimination to file a complaint with the government against their employer within 180 days of their last paycheck. Previously, victims were only allowed 180 days from the date of the first unfair paycheck. This Act is named after a former employee of Goodyear who alleged that she was paid 15-40 percent less than her male counterparts, which was later found to be accurate. President Obama has vowed to reduce the wage gap between the genders:
  • Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)
  • Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)
  • Of the 500 largest publicly-traded companies in the U.S. – how many are lead by women CEOs?Yet women receive 6 in 10 college degrees. (4.2%, up from 2.9%)15 Fortune 500 companies have women CEOs (4.2%)28 Fortune 1000 companies have women CEOs (4.2%)
  • How to Self Promote (for women)

    1. 1. Caroline Cummings @iamcarolina /in/carolinecummings
    2. 2. What is Self Promotion? • Working hard? • Dedication to your job/clients? • Working long hours?“Taking the lead to let others know aboutthe good things you have done, can doand are doing.” Ronna Lichtenberg, author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
    3. 3. Put Yourself Out There!• “Put” = what you do to self promote• “Yourself” = what parts of yourself do you showcase• “Out there” = who are you trying to attract Caroline Ceniza-Levine Entrepreneur Author Comedian Public Speaker @SixFigureStart
    4. 4. Self Promotion is Character Building• Unleashing your inner hero!• Asking for a raise/promotion/job• Stepping up to take the lead• Admitting when you’re wrong• Volunteering in your community• Sharing your successes• Speaking up for yourself and others• Stepping out of your comfort zone Image Source: jupiterjenkins.com/blog2/?p=923
    5. 5. Go ahead –venture out ontothe skinnybranches of life...It’s whereopportunities lie,fun andexcitement exists,and where growthhappens…
    6. 6. hers his vs.In 2005, women over 25 years old earned 80%of mens salaries.Compared to women under 25 working full-timeearned 93.2% of mens salaries.
    7. 7. Why we don’t self promote…• We never learned how to• We don’t think we know how to• For women, it’s not “lady-like”• It’s not my style• Accusations of conceit or arrogance• It’s “shameless”• We’re too embarrassed• It’s too stressful• We’ll sell ourselves short• We’ll oversell ourselves
    8. 8. Great Example “ASK”
    9. 9. Perform and “ASK Again!”
    10. 10. The majority of working wives will out-earn their husbands in the next generation.In the majority of U.S. metroareas, single women with nochildren in their 20s out-earnedtheir male peers…
    11. 11. 2.9% Fortune 500Companies with Women CEOs in 2010…
    12. 12. 4.2% Fortune 500Companies with Women CEOs in 2012…
    13. 13. Fortune 500Companies with Women CEOs in 2012…
    14. 14. Meg Whitman Indra NooyiVirginia Rometty Irene RosenfeldPatricia Woertz Marilyn Hewson
    15. 15. Ellen Kullman Urusla BurnsPhebe Novakovic Sheri McCoy Carol Meyrowitz Deanna Mulligan
    16. 16. Debra Reed Heather BreschDenise Morrison Kathleen Mazzarella Ilene Gordon Maggie Wilderotter
    17. 17. Gracia Martore Marrisa Mayer Beth Mooney
    18. 18. • Know what your end goal is first• Make a self promotion plan• What do you want to be known for and why?• Be a conversation starter• Show interest in others• Give value (sell without selling)• Promote others by using your talents/expertise• Thoughtful and sensitive in delivery Breathe! Pause! Smile! Eye Contact!
    19. 19. Examples of…Self Promotion
    20. 20. Craft Your Bio Accordingly My bio #1 My bio #2 My bio #3
    21. 21. The Art of Self Introductions…
    22. 22. Entrepreneur Mom PR expert The Life of the Party!
    23. 23. Creative Writer UO Graduate Job Seeker The Observer
    24. 24. Join Groups – Start Groups
    25. 25. Get a “Promo Buddy”
    26. 26. Deliver presentations • Topic of Passion • Use Images • Tailor It • Prospect It • Engage Audience • Empower Audience • Tell Stories • Your Ask?
    27. 27. Submit Media Releases
    28. 28. What’s News? Who Cares?• Significant client/hire• Client’s successes• New location• Events• Awards• Honorable mention• New products• New partner• …………..
    29. 29. Solicit Recommendations…
    30. 30. Tweet Your Events, News & Successes…
    31. 31. Leverage yoursuccesses topromotesomethinginteresting orimportant to you…
    32. 32. Post Your Events, News & Successes…
    33. 33. Create a “Top 10” List• Most popular…• Fastest growing…• Didn’t know…• Interesting…• Why to…• Why not to…• Places to visit…• …………… Image Credit: www.cbs.com/latenight/lateshow/
    34. 34. Blogging = Self Promotion
    35. 35. Self Promotion is Also Giving Others Tools To share the good things you have done, can do and are doing…
    36. 36. “Enchantmenttransforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers.”
    37. 37. “If you can’tsay it toyourself whenyou’re alone,you’re notgoing to beable to say it in -Whitney Snellfront of anotherperson.”
    38. 38. Believe You HaveSomething to Say!
    39. 39. Mentoring is Magic!Mentor AND Be Mentored…
    40. 40. Caroline Cummings @iamcarolina /in/carolinecummings

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