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How to social engineer your way into dream job derby con2016

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How to social engineer your way into dream job derby con2016

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The talk I gave at DerbyCon 2016 about how to use marketing methodology and technology and the courageousness of a social engineer to "think out of the box" and find the job that fits who you are at this point in your life.

The talk I gave at DerbyCon 2016 about how to use marketing methodology and technology and the courageousness of a social engineer to "think out of the box" and find the job that fits who you are at this point in your life.

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How to social engineer your way into dream job derby con2016

  1. 1. “How to Social Engineer your way into your dream job!” Jason Blanchard Professional Social Engineer - Marketing T: @BanjoCrashland
  2. 2. “A few things before we begin.” • When I get nervous I tell jokes. • I am prone to anxiety and panic attacks  – Symptoms • Increased heart-rate • Muffled sounds • Thousand-yard stare • Become WAY too self-aware – Why? • Self-doubt • Fears of being judged and criticized and rejected – Most of you will not notice, it will be internal – “But… this is my mutant-ability.” – “Why am I tell you this?” • The company I work for is a sponsor, but I am not speaking on behalf of them. • Your current employer may not appreciate all the things I am about to talk about.
  3. 3. “… no, not really.” What you may be thinking?
  4. 4. Friends….
  5. 5. “I was born a Nigerian Prince!” • The natural born marketer… • Social Engineering vs. Marketing – “Please… for the love of God - click the link!” • Deception vs. Persuasion • Scam Artist vs. Salesperson – Belief • Right Person • Right Skills • Right Position • Right Team • “I’m here to bring value… to serve.” • Confidence vs. Arrogance My only meme… :)
  6. 6. “Why are you in this talk?” • Curiosity • Skill development • Currently searching for work • Unhappy with current job… • Undecided • You want your dream job! • Golden Hand-cuffs?
  7. 7. “Are you in a DIP?” • Dream Job now? • Quit vs. Keep Going – Make a list of wants – Evaluate current job – “Am I in a dip?” • the dip – By: Seth Godin – @ThisisSethsBlog
  8. 8. “If you pursue your dream job you will…” • Grow to be courageous – “Shy?” – “Let’s test your level of shyness!” – “What if…” • Stretch your skills – “I never had a reason to learn this before.” • Fail _A_LOT_ – “Damn… this sucks.” • Wreck your life – “What was I thinking… I want to go back to the way it was.” – “This is awesome!” • Discover you already work at your dream job… • Maybe succeed... – “Crap, now what?”
  9. 9. Hire Jason Blanchard? • Credibility: – US Army: Combat Camera – Full Sail University – A Lost Cookie Productions – A Comic Shop / The Geek Easy – Bold Hype – DC Comics – Warner Bros. – Diamond Comics | Free Comic Book Day – SANS Institute • Penetration Testing – Marketing Manager • SANS NetWars – Marketing Manager
  10. 10. “Don’t be like me…” Buffet Style
  11. 11. “Be like you…?” • “Where do I fit?” – The Looks – The Brains – The Wild Card – The Muscle
  12. 12. What’s the scope of this project? • Budget: – “How much am I willing to spend to get my dream job?” • Timeline: – “I want to have my dream job in 5 years or less.” – BUT… Tomorrow – Next Week – Next Month • The keys to an effective sustained marketing campaign... – Get people to know you exist. – Give them a reason to care. – Amaze them once they do. – Repeat… – Target Audience
  13. 13. Reconnaissance • “Who are my target companies?” – How big are the walls? – Where are the cracks? – Who are the gate keepers? – Who is vulnerable to persuasion? – “But how do I figure this stuff out?” • Let’s live demo – shall we. • OSINT Gathering – “How much is too much?” • “What are the skills I need?” – Hiring Blogs / Interview Questions • http://sockpuppet.org/blog/2015/03/06/the-hiring-post/ – Developing skills • Training & Certification • CtF’s – www.holidayhackchallenge.com – www.pivotproject.org
  14. 14. Scanning • Networking – STOP BEING SHY! – “Never deny someone the opportunity to find out how awesome you are.” – CtFs – B-Sides / DerbyCon – Training Events – Recruiters • “Recruiters are my friends.” • Social Media – LinkedIn • InMail – Twitter • Influencers • Informal Interviews w/ Organization I found him… lower left corner.
  15. 15. Exploitation • Resume dev – “What makes a good resume… IDK? • Tailoring your resume to the job post. • Delivery methods – “Please click on this thing I sent you.” – FAX? – Conferences • Spinning wheels, plinko, and you! • The hotel bar – Leonard Nemoy & Jonathan Frakes – Landing Pages • Hireme.com – Remarketing – Google Display Ads – Your new email account – Social Media • Highly Targeted Advertising – Twitter – Facebooks Ads Promoted Ads
  16. 16. Pivoting • Interview Process – How to practice – learn to talk to strangers. – Interviewing when you already have a job. – Google Street View • Metric Reviews – Periodic: “What is working vs. what is NOT working” • Exploit Refinement – “Are my delivery methods working – responses?” – “Am I being annoying/arrogant?” – “Are these methods actually keeping me from finding work?? – “What methods of comfort are limiting me from succeeding?” – “When was the last time I talked to someone face to face?”
  17. 17. STOP! • “What are you thinking right now?” – Hesitation – Doubts – Fears – Charlatan – Excited – Overwhelmed – Apathetic – Determined – Ugh… – Sigh… – *sadpanda WEEEEEEEE!!
  18. 18. Owning! • Offers – Negotiating • Salary – Bonuses • Benefits – InfoSec Conferences & Out-of-Industry Conferences – Training – Skills Development • Countering • Multiple offers – Decision making process • Giving notice to current employer – Counter-offers – Deciding to stay, things need to change I’m not sure this is a meme.
  19. 19. Questions?

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