3. Because I got to interview Jack
Mitchell
• Author of Hug your Customer…
4. So how did that happen
Be Brave, Stand Out …it’s time!
5. Number one …have a vision
• You need a vision…something that works, fits,
feels right, inspires you…gets you going…you
need a vision…
6. You need a good idea
• Good ideas are from a need in the market
place
• Seek opportunities
• Talk it up
• Research
• Observe
• Learn to combine
• Or improve on something that exists
7. Then a plan
• You need a road map…a business plan…how
are you going to get there? What are you
shooting for? Who will guide you?
8. A good plan has research
• Research the market place
• Research your prospects
• Research your competition
• Research the trends
• Know your target group and why they do
what they do
• Know where to reach them
• Know what they’re watching, reading doing
and where they’re hanging out
9. In teams
• What are 3 key points you want to know
about your customers?
• What do you want to find out about your
competitors? Can you list 3?
• Where will you access information?
• At what stage in the business do you do
research?
10. But Aim High…
• I mean why not right?
• Connect to your heart
• Do what turns you on and lights you up…
because it will have the same affect on others
11. Get a supporting cast
• Surround yourself with others…a team, a
buddy, a mentor, a mastermind group…
12. What are your thoughts on a
mastermind team?
• What do you think a mastermind team is
about?
• Who would you want on your ultimate team?
• How might a mastermind team help you in
your business?
• As you move forward in this course, do you
feel you’d want a mastermind team?
13. Are you ready for 8 success tips to carry you
through 2012?
• Have a colour-filled year
14. Number 8…
• You gotta want it badly…
• Desire
• “You gotta be “HUNGRY”
21. Number one…build loving relationships…
• Build loving, nurturing relationships with
clients, investors, stakeholders,
friends/family…but most important yourself!!!
22. Remember to have fun…
• Bring joy to the table. If you can build a
business to make money, that takes time,
involvement, discipline, work, effort, then why
can’t you build a business that brings joy,
passion, love, fun to the table…
23. Ask…
• What would a business that focused on joy,
passion, fun and love look like? Can you have
that?
• What would it take for you to have that?
What would you have to give up to get it?