1. What have you learned from your audience feedback?
Audience feedback is vital process when conducting my music video as it allowed me
to find out what was going well with my work and how I could improve. It ensured
that I produced a high quality music video that will appeal to my target audience.
My primary target audience is females between the ages of 13-24. My primary
demographic is BC1 And C2, I feel that this is an appropriate demographic as it is
mainly middleclass, lower middles class and skilled working class that will be
interested in listening to pop genre music. I think that it would be unlikely for
demographic A (higher middle class) such as a lawyer or accountant to be interested
in pop music as in the pop industry people are interested in having a laugh with their
friends out in social aspects. People of a demographic of BC1 and C2 are seriously
stereotyped especially C2 to go out and have fun with their friends and drink is a
social aspect. This makes them appropriate to my target audience as this is what
pop genre is all about, it’s about having fun.
I also have a secondary target audience, which consist of just females aged under 13
and over 24 years old. The demographic of target audience would be D and E, this
again is down to the stereotypes of pop genre, and it is targeted at anyone who likes
it as it is such easy going music. I chose my primary target audience on the base of
my music video song ‘we are never getting back together by Taylor swift’ as it is
about a girl breaking up from a relationship, this would be targeted more at the
younger generation as they could relate it to their ‘first love’.
To collect my audience
feedback I used many different
techniques along the way, one
of the ways that I chose to
collect this information is that I
presented my music videos to
my class mates then allowed
them to give me feedback on
what went well and
improvements that could be
made. One of the
improvements that were given
was lighting in some of my
shots as with my green screen
the lighting is very bright and
clear whereas shots in my
house were very soft. To sort
this problem out I will need to
colour correct shots and
brighten them up in Adobe

2. Premiere. Another improvement is that some or my shots are long and they need to
be cut down for a better effect. Things that went well that my audience feedback
said was my green screening. They said that i done it well as i done it in the right way
to attract my audience and to catch their eye.
Not only did I ask them to give me feedback I asked them to give me a level from 1-4
on how professional they thought it was. I feel that this kind of audience feedback
was effective because it allowed me to view everyone’s opinions and what they
actually thought about on paper. Having the information on paper meant that I
would be able to go back to it at any time and make sure that I made to corrections
that they think would make my music video better and more professional.
Furthermore, not only did I get audience feedback from my classmates I got
feedback from various media teaches, students outside of school and adults. Most of
the audience feedback that I got was from my target audience but I also collected
audience feedback from people who weren’t, as this meant I could see if it appealed
to them too meaning that I could bring my target audience to a wider age spread.
The information that I got from people that were not my target audience is that they
enjoyed the music video but said it was targeted more at the younger generation as
it was a young breakup. To a certain extent I agree with this as it was my aim to
target the younger generation as I feel that they will be able to relate to this more
than people over the age of 24, as people between the age of 13-24 is when most
girls discover their first break up.
All the feedback that I have gained from my audience has seen to be very effective
as it has allowed me to make improvements on my music video to make it look more
professional and keep my audience’s attention for the whole duration of the song.
With the improvements given I acted upon them by brightening some parts of my
video on premiere, also I re-filmed a few bits to make them look more effective and
mix up the clips a bit.