3. Before I started creating my own media trailer I
evaluated some recent horror/thriller movie trailers. I did
this to understand the concepts and formats used
throughout the whole trailer and used some aspects
within my own. For example in The Purge the start of he
trailer seems to be a very calm and family friendly trailer,
however half way through it starts to speed up and
switches towards the general thriller stereotype, I used
this within my trailer to match real media trailers.
4. At the start of the trailer I have used the introduction of Blumhouse
Productions. I used this to establish the trailer to a well known Multi-
national corporation that is known for creating highly rated
horror/Thriller movies. This is used to conform conventions of a movie
trailer as they all generally have an intro of the company that is
producing the film.
The trailer also shows guidance at the end to when the trailer is able
to be viewed in cinemas which links in the real life conventions of
media trailers.
5. In terms of camera work I have decided to stick with the
conventions of a movie trailer, this is because its too much of a risk
to challenge conventions on a teaser trailer, which results from my
recent survey show that my trailers conforms conventions.
I have used a long shot to set and establishing image at the start of
trailer, which is used within The Conjuring, this is used to set the
scene of the film trailer and give an idea of where it may be
orientated.
I’ve also used a mid shot of a two shot, this shot shows the villain
stood over the victim and establishes the power he has over him,
this is represented through the fact that he is stood over his shoulders
looking down on him.
6. I also used a panning POV camera shot watching the character
walk from the doors of the church, the camera follows him around
the axis of the tree/bush. This is used to give a idea that someone is
watching him. This is used within media trailer as it gives the
audience the POV the villain has and builds up tension within the
audience.
I also used a long shot to show the villain fast approaching the
victim behind him, this is used to alternatively switch the mood of
the trailer as it is the first point of horror/thriller. The lighting in the shot
represents the mod of the trailer and helps to continue to build
growing tension.
7. Within my trailer I have decided to stick to conventional editing
techniques of my teaser trailer. This is because I wasn’t confident to
risk unconventional as it could lead to the genre being disorientated
and unrecognisable.
Some editing techniques I used were slowing down the camera shot
and jump cut, which is stereotypical within a horror/thriller genre.
I have also used non-diegetic sound to dictate the mood of the
trailer.
An unconventional aspect of my trailer is that I decided not to
include any dialogue within the trailer. The reason for this is that I
wanted to create a high level of mystery as a tactic to gather
interest in the film from the audience and be as ambiguous as
possible.
8. I stuck to conventions of a horror trailer when using mise-en-scene,
this is because I wanted to make the audience aware that it is a
horror trailer and not cause distortion on my trailer as to which genre
it is and cause confusion.
The trailer is set on the premises of a church which links in with the
stereotype of the horror genre as it can be seen as a fearsome
place and gives the audience a sense of being alone.
I also dressed my villain in dark clothing to represent the ‘evil’, which
is a conventional aspect of a horror trailer as it links in with darkness
and evil.
9. The trailer I analysed before creating my
own media trailer influenced all decisions
massively and help to wither conform
horror stereotype of or challenge them.
The key aspect it helped me overall is the
camera shots and brightness of the trailer,
this helped to create an eerie feeling
throughout the whole media trailer which
enabled the audience to understand
what genre the trailer may be.
11. In order to sell my film well, I used some conventions from horror specific
magazines as well as using general movie magazine conventions.
However I did name my magazine ‘Till’ Dawn to represent that it is a
horror genre specific film magazine.
I decided to challenge the conventions of a film magazine as they are
generally bright and eye catching to grab the audience attention,
whereas my film magazine represents the genre in a dark, gloomy way
which can work just as effective. This is because my audience is a specific
horror genre which means they will be looking for magazines that
represent the genre through the aesthetics of it.
12. A generic convention of film magazines I have followed
the is the placement of the masthead, cover lines,
barcode and sky line. I have also included an
anchorage text and star burst, I have also included a
price and issue date. These are all key features of
magazine I looked at before starting, this is to ensure my
magazine meets the conventions of film magazines. Part
of my AS work helped me massively on creating my
magazine and enabled me to already have the skills to
create one so efficiently.
13. Masthead- so that people
can see the name of the
magazine and attracts
attention in shops
Barcode- real convention of
a music magazine, its
placed at the bottom so it
doesn’t cover and of the
main image.
Price- key characteristic of
a magazine.
Issue date- informs regular
readers it’s the new edition.
Sky line- attracts the
reader more as it’s a
different colour to
the background and
advertises
competitions.
Cover lines-
informs the
readers of what
the magazine
contains
Anchorage text- attracts readers as it’s
the main headline, the font and colour
stands out from the background.
Star burst- attracts
attention as it’s a
different colour to
the background
