EVALUATION Q2

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Testing the effectiveness of the combination of my main products and ancillary texts

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EVALUATION Q2

  1. 1. TESTING MY FILMPROMO PACKACAGEAUDIENCE FEEDBACK
  2. 2. RESPONDENT 1 The lighting in the posterreflects the genre of thefilm portrayed moreobviously in the trailer Your poster and magazineshow two sides of thecharacter well The font of the titleconnotes to the horror ofthe whole film through theposter and trailer
  3. 3. RESPONDENT 2 All your products have themain character showingthe link between all ofthem The font on the poster andmagazine for the title ofthe film is similar in thetrailer so is effective forthe audience The poster is obvious ofthe horror genre and so is
  4. 4. RESPONDENT 3 The poster has darklighting which makes themeaning apparent but themagazine is a bitconfusing as she issmiling You have used the samecolour scheme for youposter and magazine The font for the title of thefilm is consistent The saw in the postershould have been used inthe trailer
  5. 5. RESPONDENT 4 The genre of the movieis clear from the poster Using the starringperson on all yourproducts is effective The lighting in the posteris similar to the trailer, itsdark and scary The fast pace editingmakes me jumpy andscared
  6. 6. EXISTING FILMPROMO PACKACAGESPOSTERS/MAGAZINES/TRAILERS
  7. 7. THE AVENGERSHere is an example of a film promotion that uses a variety of the characters for their distribution on ‘Empire’ magazine which issimilar to ours as we have a poster that uses a different character on the front., whereas the rest use the same main character.As you can see on both film posters the same font is used and also there is a manifestation of the main characters similarly withours where we use the same font and emphasise the main character of the film.
  8. 8. FRIDAY THE 13THHere is an example of a film that shows a wide distribution with its posteralong with the consistent use of the iconic mask also shown in the trailer.Although the title in the trailer is not a similar font the film poster, all threefilm posters actually use the same font even for the foreign poster making italmost like a brand for the film. Similarly, the in my promo package therewas a constant use of the same font style for the title and also the use ofthe main character across all my products.From myresearch andplanning

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