TESTING MY FILMPROMO PACKACAGEAUDIENCE FEEDBACK
RESPONDENT 1 The lighting in the posterreflects the genre of thefilm portrayed moreobviously in the trailer Your poster and magazineshow two sides of thecharacter well The font of the titleconnotes to the horror ofthe whole film through theposter and trailer
RESPONDENT 2 All your products have themain character showingthe link between all ofthem The font on the poster andmagazine for the title ofthe film is similar in thetrailer so is effective forthe audience The poster is obvious ofthe horror genre and so is
RESPONDENT 3 The poster has darklighting which makes themeaning apparent but themagazine is a bitconfusing as she issmiling You have used the samecolour scheme for youposter and magazine The font for the title of thefilm is consistent The saw in the postershould have been used inthe trailer
RESPONDENT 4 The genre of the movieis clear from the poster Using the starringperson on all yourproducts is effective The lighting in the posteris similar to the trailer, itsdark and scary The fast pace editingmakes me jumpy andscared
THE AVENGERSHere is an example of a film promotion that uses a variety of the characters for their distribution on ‘Empire’ magazine which issimilar to ours as we have a poster that uses a different character on the front., whereas the rest use the same main character.As you can see on both film posters the same font is used and also there is a manifestation of the main characters similarly withours where we use the same font and emphasise the main character of the film.
FRIDAY THE 13THHere is an example of a film that shows a wide distribution with its posteralong with the consistent use of the iconic mask also shown in the trailer.Although the title in the trailer is not a similar font the film poster, all threefilm posters actually use the same font even for the foreign poster making italmost like a brand for the film. Similarly, the in my promo package therewas a constant use of the same font style for the title and also the use ofthe main character across all my products.From myresearch andplanning