Zomato is an Indian restaurant search and food delivery company that operates in over 500 cities across 22 countries. Its goal is to ensure every meal experience on its platform is great. It has expanded globally through mergers and acquisitions of companies in places like New Zealand, the US, Italy, and Turkey. It localizes its website and app in local languages and communicates with customers in their native tongue. The document provides suggestions for Zomato's further global expansion, including hiring more local staff, pursuing more local partnerships and mergers, developing robust IT systems, tailoring marketing to local tastes, and improving social media engagement.

2. Who We Are ? What We Do ? What’s Next ?
OR EXPLORE OUR COLLECTIONS
Search for places to eat and drink…
At Zomato, our goal is to ensure that every meal, for all our users, is a great experience..

3. Who We Are ? What We Do ? What’s Next ?
OR EXPLORE OUR COLLECTIONS
I am near Bangalore Looking for ….

4. Who We Are ? What We Do ? What’s Next ?
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New Initiatives Taken by zomato
 As a part of further Globalization Strategy, Zomato recently started
Online Food Delivery system using Zomato money, making it a end-to-
end experience for its customers.

5. Search for places to eat and drink…
 A 7-year old start-up Zomato currently operates in 22 countries * , 500+ cities and with a
user base of more than 1 mn people. It’s India’s ‘First Global Mobile App’. (Source: Live Mint)
Present Global Scenario for zomato

6. Search for places to eat and drink…Entry Mode strategies used by zomato for Globalization
“ We want to be the 'Google' of food. Our vision is to be the global platform
when someone is looking for food locally ”
Mergers & Acquisitions
New Zealand’s MenuMania
Us Based restaurant search engine Urbanspoon
Italy’s restaurant search portal Cibando
Lunchtime in Czech Republic, Obedovat in
Slovakia, and Gastronauci in Poland
Turkey based restaurant service Mekanist
Localization
Covers 331,200 Restaurants in 19 countries.
Developing & customizing website , application
in local languge
Local language communication with customers
More visibility in the market as compared to
their competitors like Yelp, Burrp, JustEat,
Timeout etc.

7. Search for places to eat and drink…Strategy Suggestions for further Globalization
 Relevant & Constantly updated
information needs hiring the
skilled local people, in more
numbers at ground level.
 Local level tie-ups , acquisitions & mergers to
support the aggressive expansion plans,
requires continuous capital funding as well.
 Robust Info-tech system needs
to be developed before entering United
States- Largest Casual Dining Market
in the world.
 zomato should try and work with
every new country as a separate
unit as that will give more flavor of
localness, Different Marketing &
Promotional campaigns keeping in
mind local taste & preferences.
 Improvised customer engagement on
social media to retain brand loyalty.

8. Search for places to eat and drink…Section-C , Team: India, Company: Zomato