Zomato was founded in 2008 in Delhi, India by Deepinder Goyal and Pankaj Chaddah as an online restaurant guide called Foodiebay. It provides listings and reviews of restaurants to help customers decide where to eat out or order food delivery. Zomato raises funding from investors and expands its services to include food delivery and subscription programs while growing its operations globally. One of its main challenges is maintaining high margins while managing the costs associated with food production and delivery across many cities.

1. Zomato
PRESENTED BY:
VINAY SINGH (2220983563)
SUPPLY CHAIN AND LOGISTICS MANAGEMENT

2. Zomato was founded by Deepinder goyal and Pankaj chaddah in 2008 and is the Indian restaurant
aggregator and food supplies service. Zomato provides restaurants with information, menus, and user
feedback, as well as food supply optioned from partner restaurants in specific cities. It aims to attract
two customers: those who prefer to eat out and those who want to order food delivered to their
homes. Zomato's mission statement is “better food for more people”.

3. Story Behind it
Zomato is an Indian group founded in Delhi NCR in 2008 by Deepinder Goyal and Pankaj Chaddah.
Zomato originally began as a ''Foodie Bay" but was renamed ''Zomato; in November 2010. Two IIT
graduates, Deepinder Goyal and Pankaj Chaddah were formed to found Zomato. In July 2008,
Zomato was created. In New Delhi, they were Bain & Co-workers. Deepinder once saw his colleagues
who were continuously demanding food from different restaurants. That's when Deepinder came up
with the idea to turn these restaurant menus into a digital application.
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4. Change of name
1.Foodiebay.com had 2 problems()
 It has Food in its name, Which Limits the Scope
 (ii) Its similar to Ebay.com, which might invite legal issues.
2. Search began for the name
It Stopped in Zomato "Zing+ Tomato“
3. Domain was available for $10,000 so Goyal Fizzled but by
support of Sanieev Bikhchandani , he finally bought it
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5. Funding by Investors
2010-2013: raised by $16.7 million from Info Edge India.
Zomato's five rounds of fundraising.
• August 2010: $1mn.
• September 2011: $ 3mn
• September2012: $2.3mn
• February 2013: $10mn
• November 2013: $37mn
November 2013: Raised by $37 million from Sequoia Capital and Info Edge India.
September 2015: Raised by $60 million from Temasek and Vy capital.
October 2018: Raised by $250 million from Alibaba.
Later 2018: additional raised by $150 million from Ant Financial.
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6. Business Plan
Zomato is an Indian food supply company offering the search application.
Which have restaurant detailed details?
 It assists consumers globally in discovering rates, reviewing restaurants, and creating a network
of trustworthy foodies.
 Restaurant Listings / Advertising:
 Food Delivery:
 Subscription programs:
 Live events (zomaland)

7. Marketing strategy
Zomato’s marketing strategy includes a combination of digital marketing channels
such as search ads, third-party ads, in-app ads, SEO strategy, social media
marketing, and even billboard or newspaper advertising. Zomato’s approach is to
reach their target audience using multiple channels, by creating content that is
focused on the audience and optimized for each channel.
 Customer-centricity and relevance in content
 Advertising everywhere: from billboards to display ads
 Emails & notifications that grab attention
 Coupons and price offer

9. Challenges faced by Zomato
 Zomato faces many challenges, such as intense competition from other food delivery platforms
 Zomato brands stake its name if anything goes wrong that ends customers are affected
by.
 The biggest challenge is to keep up high margins because of costs associated with food
production, processing, and supply.
 And another challenge they had faced was to find a way to cover all the cities to not miss
a single, fine restaurant and to have a variety of fine restaurants on all menus.

10. THANK YOU