PRESENTATION BY
AMAR SAWANT
INTRODUCTION
ZOMATO provides information and reviews on
restaurants, including images of menus where the
restaurant does not have its own website.
ZOMATO is the best way or option to search and
discover the places to eat.
HISTORY
•Started in July 2008 in Delhi NCR.
•Founded by Deepinder Goyal and Pankaj
Chaddah.
•Initially named as FOODIEBAY.
•It was renamed as ZOMATO in November 2010.
•Parent company is Info Edge.
•It is in FOOD and RESTAURANT GUIDE sector.
MISSION
Our mission is to ensure that
nobody has a bad meal.
THEY DO THIS BY:
Helping people discover great places around them
Building amazing experiences around dining.
Enabling restaurants to create amazing experiences.
VISION
ZOMATO is used by millions of people every day to
decide where to eat in 10000 cities across 23
countries.
In a few years, we should be
able to help point you to a
great place to eat no matter
what part of the world you are
in.
WE ARE IN
BUSINESS MODEL
Restaurant pays ZOMATO for being featured.
User views restaurant.
More customers footfall for the restaurant.
ZOMATO HELPS
STRUCTURE
ZOMATO maintains a strong internal structure to complement their
business model
 Key resources  Key activities
App/ Website platform
Customer service
User and Restaurant
DataBase
Restaurant advertising
Field Teams
Data Analysis
Ordering from ZOMATO
STRENGTH
1. Global presence – 25 countries – 1.5 million
listed restaurants,
2. Superior technology and a strong workforce
of over 1200 people.
3. Asset less business model.
4. Simple and user friendly interface.
5. Aggressive and innovative marketing
strategy.
WEAKNESS
1. Competitions from search engines and other
similar apps means limited growth.
2. Not customized for each target market.
3. Work inefficiency.
4. High staff turnover.
COMPETITORS
 FOODPANDA
 SWIGGY
COMARISON
SEARCH OR EXPLORE OUR
COLLECTIONS
THANK
YOU.......!!!!!!!!!!

Zomato

  • 2.
  • 4.
    INTRODUCTION ZOMATO provides informationand reviews on restaurants, including images of menus where the restaurant does not have its own website. ZOMATO is the best way or option to search and discover the places to eat.
  • 5.
    HISTORY •Started in July2008 in Delhi NCR. •Founded by Deepinder Goyal and Pankaj Chaddah. •Initially named as FOODIEBAY. •It was renamed as ZOMATO in November 2010. •Parent company is Info Edge. •It is in FOOD and RESTAURANT GUIDE sector.
  • 6.
    MISSION Our mission isto ensure that nobody has a bad meal. THEY DO THIS BY: Helping people discover great places around them Building amazing experiences around dining. Enabling restaurants to create amazing experiences.
  • 7.
    VISION ZOMATO is usedby millions of people every day to decide where to eat in 10000 cities across 23 countries. In a few years, we should be able to help point you to a great place to eat no matter what part of the world you are in.
  • 8.
  • 9.
    BUSINESS MODEL Restaurant paysZOMATO for being featured. User views restaurant. More customers footfall for the restaurant.
  • 10.
  • 11.
    STRUCTURE ZOMATO maintains astrong internal structure to complement their business model  Key resources  Key activities App/ Website platform Customer service User and Restaurant DataBase Restaurant advertising Field Teams Data Analysis
  • 12.
  • 13.
    STRENGTH 1. Global presence– 25 countries – 1.5 million listed restaurants, 2. Superior technology and a strong workforce of over 1200 people. 3. Asset less business model. 4. Simple and user friendly interface. 5. Aggressive and innovative marketing strategy.
  • 14.
    WEAKNESS 1. Competitions fromsearch engines and other similar apps means limited growth. 2. Not customized for each target market. 3. Work inefficiency. 4. High staff turnover.
  • 15.
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    SEARCH OR EXPLOREOUR COLLECTIONS
  • 18.