The document discusses Microsoft’s accounting software for SMEs and MSMEs, detailing enhancements made based on competitor analysis of Intuit, Inc. It emphasizes integration with Microsoft Office applications and identifies areas for improvement, including direct bank integration and user-friendliness. The document also outlines features like payroll processing, inventory management, and customer relationship management, along with strategic priorities for product development and customer engagement.

1. Microsoft’s Accounting Software Package for SME/MSME
 They analysed strengths & weaknesses of industry leader Intuit, Inc.
Based on that Microsoft added/modified features to its software
package.
 They released it with Private & Public Beta testing (To encourage real
world potential customers to use the program, find bugs, and provide
feedback).
 Its seamless integration with MS Office applications like Excel, Word &
Outlook contacts proved to be a differentiating factor as compared to
similar existing software in industry.
 What could’ve been done better ?
 Direct electronic integration with Banks
 Dependence on prior knowledge of Accounting practices for using Payroll
system
 Prediction of seasonal sales & cash flows

2. Differentiating Value Proposition for Microsoft
 Payroll processing
 Stock tracking ,Sales Audit
 Administration Reporting
 Procurement & Purchase
 Inventory Management
 Handling multiple bank transactions
 Handling Foreign currency
 Financial records for SBU
 Customer details & purchase
history(CRM)
 Third party online gateways/payment
interface
 Support for accelerated growth to
increase business revenue & profit
margins
 Assigning right task to right employees
 Ease of use | Multiple OS Support
 Data integration & Analysis
 Technology adaption with respect to
change in future trends & Global
presence
 Automate end-to-end business
processes
 Cost optimization & Returns
maximization
 Account access, authorization & data
security
 Switching costs of vendor services
 Scale-up costs with Organization growth
 Maintenance costs
 Sunk & Opportunity costs
 Adaptability of staff to use the software
platform
 Technological dependence

3. Differentiating Value Proposition for Microsoft
 Realize the Bottom-line benefits
 Proactively growing your business
 Quick response to customer needs
 Low technology cost & speed time to
value
 Building & maintaining better customer
relationships
 Accessing right information to make
smart, quick business decisions
 Accounting and Financial assessment
 Sales and Customer management
 Purchasing & Operations management
 Inventory management & Distribution
channel selections
 Administrative reporting formats as per
organization work culture
 Faster data enablement & information
access
 Scheduling & work-flow event alerts
 Mobile platforms for business
expansion
 Capturing all business related
information in a single, scalable system
 Answering most pressing questions with
integrated business intelligence
 Give employees on-the-go access to the
software via an intuitive mobile app
 Deploy on premise or in the cloud
 Easy integration of subsidiaries
 Providing standard industry services to
SME & MSME
 The ‘Dashboard’ Experience

4. Balanced Scorecard for Re-alignment of Business Processes
Balanced Score
Card
Strategic
Priorities
Objectives Measures Targets Initiatives
Product Leadership &
Operational Excellance
Strategy
• Introduce new features for
dynamic business scenarios
• Reduce product performance
failure
• Keep product low cost
• Allow flexibility to fit
customers need and
requirement
•Product Adoption
•Time to Product Launch
•Action Completion Rate & Difference b/w
category users
• Product/ Feature velocity
• Complexity Factor
• Failure Count
•Increase Product adoption rate
•Decrease time to launch and time
to market
Eenhance NPS
• Diminish the delta between
category users
• Increase product velocity
• Decrease complexity factor
• Decrease failure counts by
reducing bugs
• Market Sensing cross functional
team
• Performing Feature
Audits/comparision
• Create a battle cart through
competitive analysis
• Organized R&D with focus on
disruptive technology
Customer Relationship
Strategy
• Enhance relationships with
existing customers
• Create an approachable
environment for customer
queries
• Support creation of referral
pipeline through a great
customer relationship
experience
• Customer/Lead Conversion Rate
• Customer Satisfaction
• Average revenue per user (ARPU)
• User/customer acquisition cost (UAC/CAC)
• User/customer lifetime value (ULV/CLV)
•Net Promoter Scose/ User Sentiment
• Number of campaigns
• Number of campaign responses
• Number of campaign purchases
• Revenue generated by campaign
• Number of new customers acquired by
campaign
• Cross-sell Ratio
• Up-sell ratio
• Number of cases handled
• Number of cases closed the same day
• Complaint time to resolution
• Increase Conversion , Staisfaction ,
ARPU & LTV
• Decrease CAC
• Optimize number of parallel
campaigns and channels used to
deliver the campaigns
• Focus on increasing campaign
respones , purchases and revenue.
• Increase cross sell and up sell
ratio
• Identify campiagns that give
maximum reach
• Develop content publishng
platforms to keep potential clients
engaged
• Design Lead Nurturing Campaigns
& quality content to engage
cutomers
• Design a training program to
facilitate the client's team in quick
adoption of the product
• create an efficient servive team
that solves any issue in minimum
time
• Provide 24 x 7 service support
Internal
Processes
Perspective

5. Presented & Submitted By,
Group-03
Kashyap Shah
Anubhuti Gupta
Abhishek Rawal
Akash Dhar
Snehdeep Kalsi
Asmath Sri Harsha
Vishwakant Padhi