Zomato's Ecommerce strategy

2. I N T R O D U C T I O N
o Started In- July 2008, Delhi NCR.
o Founded By: Deepinder Goyal, Pankaj Chaddah
o Initially named- “FoodieBay”
o In November 2010 it was renamed as “ZOMATO”
o Headquarters- DLF Phase V, Gurugram, Haryana, India
o Category – Online food ordering
o Website- Zomato.com
o Tagline- Never have a bad meal

3. MISSION
Zomato’s mission is to ensure nobody has a bad meal
They do this by –
• Helping people discover great places around them.
• Building amazing experiences around dining.
• Enabling restaurants to create amazing experiences.

4. VISION
Zomato is used by millions every day to decide
where to eat in over 10,000 cities across 23
countries. In a few years, They should be able to
help point you to a great place to eat no matter
what part of the world you're in.

5. CORE COMPETENCY
Zomato maintains a strong internal
structure to complement their business model

6. BUSINESS MODEL
The Company has two core Business Model
Business-to-customer (B2C) offerings - Food delivery and
Dining-out
Business-to-business (B2B) offering - Hyperpure

7. How Zomato
is useful
FOR CUSTOMERS
o Convenience of
connecting with
restaurants anytime.
o Wider range of
restraurants to order
from or dine-out
o Few clicks to book
your order
FOR BUSINESSES
o Enhanced business
visibility.
o Delivery of food is
much more faster
o Engagement of
customers all over
the city

8. COMPETITORS

9. HOW IT WORKS

10. Payment Options
• UPI
• CARDS
• WALLETS
• NET BANKING
• PAY LATER
• PAY ON DELIVERY

11. FINANCE
Indian food aggregator Zomato has
incorporated a wholly-owned subsidiary of
the company, a non-banking financial
company (NBFC) called Zomato Financial
Services Ltd.
“We wish to intimate Zomato Financial
Services Ltd, a wholly-owned subsidiary of
the company, which was incorporated on
February 25, 2022”

12. SWOT analysis
PPT模板 http://www.1ppt.com/moban/

13. CONCLUSION
Zomato is one of the leading companies in the
online food delivery market. Zomato is increasing
its reach day by day. By now it is already in 25
countries with 1.5 million listed restaurants and
this data will not stop here. It is expanding its
platform and improving its reach to a greater
audience base. They are also investing in new
technologies.

14. THANK YOU