This presentation talks about marketing strategies implemented by Grameen Bank to promote financial services in Rural Areas. It also includes the SWOT analysis of such services from Indian perspective.

1. Grameen Bank, Bangladesh

2. SWOT Analysis
Community development,
Microfinance, Women
Empowerment,
Leadership of
Muhammad Yunus,
Solidarity Lending, High
payback rates, Grameen
Phone Concept, Noble
Prize winner
Money supply shortage,
Opposition from
traditional society, clash
in rural families, job
dissatisfaction, loan
recovery system
untapped & unbanked
rural population, lack of
awareness, Exploration in
other services like Health,
Education etc, Banking
Consultancy service for
poor
Higher level of Violence
towards female recipients
of Grameen loan, Greater
conflict & power
imbalance in orthodox
families, local money
lenders (charging high
rate of interest)
Strengths Weaknesses
Opportunities Threats

3. Marketing Strategies Implemented
 Give small loans ( Grameen Credit or Microcredit ) to the impoverished
people without any collateral requirement
 Focused towards women empowerment, 98% of loan recipients are
women
 Bond Sales as a source of finance, prime money lender is Central Bank of
Bangladesh (Govt. Backed Financial Institution Approach)
 Group lending & weekly instalment system helps the bank to attract more
number of people from rural & tribal areas
 Encourage all borrowers to eventually become savers, promotes financial
independence
 Solidarity Lending, easy repayment options
 No Legal instrument / Written contract between Grameen Bank &
Borrowers
 Wireless ‘Grameen Phone’ service to promote women entrepreneurship
 Interest Free, Microcredit program called ‘ Struggling Members ‘ for
beggars in Bangladesh
 Free Life Insurance Cover to loan recipients
 Grameen Family of Enterprises for Social Welfare & Development

4. Name PRN
Kashyap Shah 14020841136
Anubhuti Gupta 14020841123
Vishwakant Padhee 14020841180
Apoorva Namjoshi 14020841124
Snehdeep Singh Kalsi 14020841166
Prepared
&
Submitted By,