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Zomato presentation
Zomato, originally founded as Foodiebay in 2008, has evolved into a leading food tech platform operating in over 10,000 cities across 23 countries, with a brand valuation of $2 billion. The company emphasizes technology, user-friendly applications, and a strong online marketing strategy while facing challenges such as security issues and the need for expansion. Zomato's organizational culture promotes flexibility, transparency, and a supportive environment, contributing to its rapid growth and competitive advantage in the restaurant delivery industry.
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Zomato presentation
- 2. Group 4 Bansi LalPathak (MB18GID267) Garishakurthi Siddharth ((MB18GID252) Mradu Payal Sharma (MB18GID291) Nilesh Chugh (MB18GID273) Navdeep Singh (MB18GID270) Garvi Walia (MB18GID288)
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- 4. THE IDEA People waitingin queues and looking at menus to order food in the cafeteria of Bain & Company, a prestigious consultancy in Delhi.
- 5. TURNING IDEA INTOBUSINESS Deepinder Goyal and Pankaj Chaddah IIT Delhi graduates from 2005 and 2007 respectively FOUNDERS FoodieBay turned to Zomato in November, 2010. THE EVOLUTION 10,000+ cities 23 countries 2000+ employees $2 Billion Brand Valuation ZOMATO TODAY Started FoodieBay in 2008 with 6 employees and went on to become the biggest restaurant directory in the Delhi NCR region by late 2008. HISTORY
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- 9. INDUSTRY Industry: Food Tech OrderingFood Food Preparation Delivery Key Success Factors Food Delivery Price
- 10. PORTER’S ANALYSIS Print &online media Dependency on Reviews Availability of substitute inputs Strong brand name Advanced Technologies Economies of Scale Customization Low dependency- Distributors Easy to switch Existing Competitors Limited number of substitutes
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- 12. Technology 2 3 4 1 The basic promotionsare done online on social media and through the Zomato App and website Zomato is providing website and mobile/ tablet app for android and iOS platform Facebook, Instagram, E-mails, Messages, app notifications Zomato is an online based company which completely runs on online services
- 13. Need for technology MonthlyVisitors Restaurant Registered Average Monthly Orders 90 mm 1.4 mm 3 mm
- 14. Zomato always useLow-Cost Marketing Mediums Marketing
- 15. New Product Development Itis a paid service from Zomato that allows customers with Gold membership get complimentary food and drinks while ordering from partner restaurants and bars. Zomato Gold As a sustainable mobility Zomato has opted delivery on e-bikes and bicycles to bridge that last mile. Cycle of meals Zomato
- 16. HR Policies Culture atZomato 1 2 At Zomato the culture is very friendly and helping 3 Keeping transparency at first, they are always determined to deliver in time. 4 Everyone is treated equally with equal opportunities and support It’s has a startup culture
- 17. • Asset-less business Model •First mover advantage • Evergreen industry • Fast expansion • User friendly app design • Number of users • Excellent financial backing • Multiple acquisitions • Aggressive and Innovative marketing strategies • Superior technology and a strong workforce STRENGTHS • Security issues for the app • Still a lot of expansion required • Word of mouth and Facebook che ck-ins • Drastic growth means susceptible to bad content WEAKNESS • Further expansion • More acquisitions • Creating a community • Adoption of the internet and Smartphones OPPORTUNITIES • Google’s schema module • Market followers and challengers • Lack of clear rules and regulations THREATS S W O T S W O T
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- 19. Deep Discounting &Offers • This strategy burns a lot of cash • 50% off for first 5 orders within a month.
- 20. Zero Commission All restaurantsto pay Zero Commission Based on some predefined Criteria Earlier Restaurants have to pay commission depending upon the reviews of Customers.
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- 23. Organization Structure Zomato hasa flat hierarchy Sales Team responsibilities include pitching to the clients, building networks, contracting and payment collection. Key Account Managers Role manage the Sales Managers, along with handling the key accounts for the company in that particular region. Country Sales Head Develop strategies to enter new cities and looks over the city Sales Heads as well as the Sales Managers. City Sales Head holds the revenue responsibility of a city
- 24. Organizational Culture andLeadership The Deskless culture is largely symbolic, indicating to employees that they need to be flexible in terms of roles, locations, and reporting structures. Five-day workweek from Six-day workweek A line that’s often heard – “Zomato is family”. Work- spaces are open, with no cabins or walls, so that everyone has access to everyone.
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