Swiggy is an Indian food delivery startup founded in 2014. It began with 25 restaurants and 6 delivery executives in Bangalore and has since expanded to over 35,000 restaurants and 6,000 delivery executives across 8 major Indian cities. Swiggy's business model connects customers to restaurants through its mobile app and website, providing delivery services. It has raised over $465 million in funding from investors. Swiggy competes with other food delivery apps like Zomato and Foodpanda and differentiates itself through its own fleet of delivery personnel and lack of minimum order policies.

1. A PRESENTATION ON
SWIGGY
BY
SAGAR PHANI KUMAR
FAZAL ZAMAN KHAN
ABHISHEK CHETTRY
ABHISHEK DEB
RAVI TEJA L

2. Introduction
 Swiggy is a food ordering and Delivery Company based out of Bangalore, India.
 Founded in 2014
 TAGLINE: When you are hungry, think of us!
 Founders:
1. Rahul Jaimini
2. Sriharsha Majety
3. Nandan Reddy
 Swiggy Journey
It began with 6 delivery executives and 25 restaurants on its platform. In the time of 3
years, it has scaled up with over 6,000 delivery executives across India in more than 8
cities like Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune.

3. Key People

4. Swiggy Business Model
 The cost of serving customer in restaurant(greater)
and commission paid to swiggy( lesser) is making a
great deal.
 Restaurants get wider access customers, which is
not possible in traditional set up.
 A typical restaurant in metro city can serve max
50–60 customers at a time.
 Swiggy’s business model is not only sustainable but
also scalable

5. Swiggy Target customers
 20-30 years old
 College Students
 Working Professionals
 E-Commerce Savvy
 Crowd that is living away from their hometown

6. Swiggy Competitors
 Foodpanda India
 Fresh Menu
 Grofers
 Zomato
 Uber Eats

7. What differentiates Swiggy from its competitors
 It has its own fleet of delivery boys who are equipped with smartphones and the
Swiggy app.
 It does not have a minimum order policy.
 More Reliable.
 Faster.
 Expansion.

8. Contents Grofers Zomato Swiggy FreshMenu Foodpanda India
Founding
Date 2013 2008 2014 2014 2012
Type Private Private Private Private Subsidiary
Tags
Entertainment
& Publishing
Food &
Beverage
Travel &
Transportation
consumer
goods
delivery
on demand.
Entertainment &
Publishing
Food & Beverage
search
social platform.
Food & Beverage
Technology
application
software
delivery
on demand
platform
restaurant.
Entertainment
& Publishing
Food &
Beverage
delivery
on demand.
Food & Beverage
delivery
marketplace
mobile
online
distribution.

9. Contents Grofers Zomato Swiggy FreshMenu Foodpanda India
Locations
Gurgaon, IN
Ludhiana, IN
Nagpur, IN
Indore, IN
Agra, IN
Kanpur, IN
Vadodara, IN
Gurgaon, IN
Charlotte, US
Bangalore, IN
Noida, IN
Ahmedabad, IN
Chandigarh, IN
Chennai, IN
Coimbatore, IN
Lucknow, IN Bengaluru, IN Gurugram, IN
Employees 2,426 2,840 2,428 424 140
Valuation ($) 1,000,000,000 1,300,000,000
Facebook
likes 164,662 1,465,327 488,305 299,181 730,886
Twitter
followers 28,163 1,391,784 31,863 5,459 118,534

10. Swiggy Funding
 INVESTORS
 Bessemer Venture Partners
 Norwest Venture
 Accel Partners
 SAIF Partners
 Harmony Venture Partners
 RB Investments
 Apoletto

11. Swiggy’s Financials
 Swiggy Capital Structure (2017-2018)
 Swiggy Income Statement
Swiggy total Funding $465.5 m
Swiggy latest funding size $210 m
Swiggy's latest valuation $1.3 b (2018-6-21)
Millions of INR FY, 2016 FY, 2017
Revenue 1.16 bn 235.90 bn
Revenue growth, % 20254%
Net Income -0.21 bn -1,371.80 bn

12.  Swiggy Operating Metrics
Apr, 2016 Aug, 2016 Apr, 2017 Jun, 2018
Restaurants 5,500 9,000 12,000 35,000
Daily Orders
Processed 35,000 50,739 90,000
App Downloads 1,000,000
Active Cities 8 8 8

13. Swiggy Marketing Mix
Product Places
Bangalore, IN
Noida, IN
Ahmedabad, IN
Chandigarh, IN
Chennai, IN
Delhi, IN
Coimbatore, IN
Lucknow, IN
People
 Delivery boys are equipped with
Swiggy App and smartphones that
make tracking of a delivery
throughout routing algorithms
easy.
 It has an exclusive fleet of
personnel that includes services of
nearly 3000 delivery people
working on-field.
 On customer side

14. Price
 It does not have a minimum order.
 It charges Rs 30-40 as delivery fee
on orders which are below the
value of Rs 150-R250, which varies
across different cities.
 It charges each restaurant
between 20-25% of its total order
value it has delivered as a fee for
its services and hold about 15-20%
of the restaurants’ business on an
average.
Physical Evidence Process

15. Promotion
 Innovative and interesting ad campaigns like #SingWithSwiggy and #DiiwaliGhayAayi.

16. offerings