Zomato was established in 2008 by IIT Delhi alumni Deepinder Goyal and Pankaj Chaddah as Foodiebay. It aimed to convert paper restaurant menus into a digital app. In 2010, Foodiebay was renamed Zomato to go international. Zomato allows users to locate restaurants, enables restaurants to advertise, and has food reviewers. It faces challenges like data breaches and controversies over religious preferences of delivery agents. Zomato acquired various companies and launched new services like Hyperpure supplies platform and Zomaland food carnivals to expand. It has raised over $2.6 billion in funding from investors, becoming valued at $5.4 billion as it prepares for an IPO
Zomato has a successful business model that generates revenue through multiple sources. It operates an app that connects customers to restaurants, provides food delivery services, and allows users to view menus and leave reviews. Zomato also earns money through advertising on its platform, events, subscriptions to services like Zomato Gold, and consulting services for restaurants. Its diverse revenue streams that enhance the customer and restaurant experience have contributed to Zomato's growth.
RISE OF INDIA - AS A STARTUP NATION.pptxHimanshiSahai
The document discusses the rise of India as a startup nation and provides details about the food delivery company Zomato. It notes that Zomato was founded in 2008 by Deepinder Goyal and Pankaj Chaddah and has since expanded across India and internationally. The document outlines Zomato's mission, vision, acquisitions, partnerships, and growth over time. It also discusses Zomato becoming a unicorn and the impact of COVID-19 on its business model and revenue.
Zomato is an Indian startup that operates a global restaurant discovery platform. It began in 2008 in New Delhi, India as a website collecting restaurant menus. It has since expanded to over 21 countries. Zomato provides comprehensive menus, reviews and contact details for over 384,000 restaurants worldwide. For its expansion to London in 2013, Zomato worked with London & Partners to find office space, recruit staff, and gain market intelligence. With their help, Zomato launched its London operations within 3 months and had over 16,000 restaurants listed within 6 months. Zomato's successful global expansion strategy has been driven by its focus on building a strong content platform and social media presence.
This project report provides an analysis of the Indian food delivery and restaurant listing company Zomato. It discusses Zomato's history and founding in 2008 as Foodiebay, its transition to Zomato in 2010, and its current operations and services in over 10,000 cities globally. The report also examines Zomato's business model, marketing strategies, and main competitors like Swiggy, as well as challenges faced by Zomato in its growth. Suggestions are provided for how Zomato can further improve.
Zomato was founded in 2008 in Delhi, India by Deepinder Goyal and Pankaj Chaddah as an online restaurant guide called Foodiebay. It provides listings and reviews of restaurants to help customers decide where to eat out or order food delivery. Zomato raises funding from investors and expands its services to include food delivery and subscription programs while growing its operations globally. One of its main challenges is maintaining high margins while managing the costs associated with food production and delivery across many cities.
This document is a project report on Zomato submitted by Sakshi Kerketta for her M.Com degree. It provides an analysis of Zomato, including an overview of how it was founded in 2008 as Foodiebay, its business model of online restaurant listings and food delivery, and marketing strategies. It discusses Zomato's expansion in India and internationally, its main revenue streams, and competitions with Swiggy. Challenges discussed include expanding coverage, difficulties faced in 2015, and adapting services during the COVID-19 pandemic. The report aims to analyze Zomato's success in the Indian market through its strategies and handling of challenges.
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
Zomato is a global restaurant search and discovery service that operates in 22 countries. It features restaurant information and reviews to help users discover great dining options. Zomato implements successful digital marketing strategies like mobile apps, social media, and SEO to engage over 35 million monthly users and list over 1 million restaurants. It acquired competitors to expand globally and raised over $113 million in funding from investors like Info Edge and Sequoia Capital. Through targeted digital advertising and an engaging social media presence, Zomato achieved rapid growth and now operates in multiple countries with over 350 employees worldwide.
Zomato has a successful business model that generates revenue through multiple sources. It operates an app that connects customers to restaurants, provides food delivery services, and allows users to view menus and leave reviews. Zomato also earns money through advertising on its platform, events, subscriptions to services like Zomato Gold, and consulting services for restaurants. Its diverse revenue streams that enhance the customer and restaurant experience have contributed to Zomato's growth.
RISE OF INDIA - AS A STARTUP NATION.pptxHimanshiSahai
The document discusses the rise of India as a startup nation and provides details about the food delivery company Zomato. It notes that Zomato was founded in 2008 by Deepinder Goyal and Pankaj Chaddah and has since expanded across India and internationally. The document outlines Zomato's mission, vision, acquisitions, partnerships, and growth over time. It also discusses Zomato becoming a unicorn and the impact of COVID-19 on its business model and revenue.
Zomato is an Indian startup that operates a global restaurant discovery platform. It began in 2008 in New Delhi, India as a website collecting restaurant menus. It has since expanded to over 21 countries. Zomato provides comprehensive menus, reviews and contact details for over 384,000 restaurants worldwide. For its expansion to London in 2013, Zomato worked with London & Partners to find office space, recruit staff, and gain market intelligence. With their help, Zomato launched its London operations within 3 months and had over 16,000 restaurants listed within 6 months. Zomato's successful global expansion strategy has been driven by its focus on building a strong content platform and social media presence.
This project report provides an analysis of the Indian food delivery and restaurant listing company Zomato. It discusses Zomato's history and founding in 2008 as Foodiebay, its transition to Zomato in 2010, and its current operations and services in over 10,000 cities globally. The report also examines Zomato's business model, marketing strategies, and main competitors like Swiggy, as well as challenges faced by Zomato in its growth. Suggestions are provided for how Zomato can further improve.
Zomato was founded in 2008 in Delhi, India by Deepinder Goyal and Pankaj Chaddah as an online restaurant guide called Foodiebay. It provides listings and reviews of restaurants to help customers decide where to eat out or order food delivery. Zomato raises funding from investors and expands its services to include food delivery and subscription programs while growing its operations globally. One of its main challenges is maintaining high margins while managing the costs associated with food production and delivery across many cities.
This document is a project report on Zomato submitted by Sakshi Kerketta for her M.Com degree. It provides an analysis of Zomato, including an overview of how it was founded in 2008 as Foodiebay, its business model of online restaurant listings and food delivery, and marketing strategies. It discusses Zomato's expansion in India and internationally, its main revenue streams, and competitions with Swiggy. Challenges discussed include expanding coverage, difficulties faced in 2015, and adapting services during the COVID-19 pandemic. The report aims to analyze Zomato's success in the Indian market through its strategies and handling of challenges.
This document provides an overview of Zomato, an Indian startup that operates a restaurant search and discovery service. It discusses how Zomato was founded in 2008 and has since expanded to operate in 23 countries. The document outlines Zomato's history, services, employees, users, competitors and strategies for growth. Key points include that Zomato acquired over 1 million restaurant listings across 500 cities in 22 countries and sees over 19 million monthly visits on average. It also discusses the challenges Zomato faces in its online food delivery business and reasons for its success, such as its first mover advantage and strong social platform.
Zomato is a global restaurant search and discovery service that operates in 22 countries. It features restaurant information and reviews to help users discover great dining options. Zomato implements successful digital marketing strategies like mobile apps, social media, and SEO to engage over 35 million monthly users and list over 1 million restaurants. It acquired competitors to expand globally and raised over $113 million in funding from investors like Info Edge and Sequoia Capital. Through targeted digital advertising and an engaging social media presence, Zomato achieved rapid growth and now operates in multiple countries with over 350 employees worldwide.
Digital Marketing Strategy of Zomato and Amazon
Zomato has been successful through search engine optimization, ranking highly for food-related search terms. It also uses social media and focuses content on being relatable to users. Amazon's mission is to offer any product people want to buy. It targets various demographics and has a large social media following. The document proposes notifying customers of new products from creators they've bought from before across different websites and devices.
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It is currently available in 24 countries across over 10,000 cities. The document discusses Zomato's growth from a home project in Delhi to becoming one of the largest food aggregators globally. It provides an overview of Zomato, including key details about its founding, expansion across India and vision of enabling better food access. The SWOT analysis identifies Zomato's strengths in innovation and financial leverage, and weaknesses in limited growth due to competition. Opportunities include global expansion and increasing internet usage. Threats include intense competition from rivals.
Zomato is an Indian startup that began as an online platform for finding restaurant menus and reviews called Foodiebay. It has since expanded to 24 countries and processes over 21 million monthly food orders in India alone. After acquiring other food delivery companies, Zomato's revenue from food ordering increased from 35% to 65%. While growing significantly, Zomato has also faced security breaches exposing user data and controversies over religious preferences of delivery workers. Currently valued over $2 billion after several rounds of funding, Zomato continues developing new products and addressing challenges from competitors in the online food delivery market.
Digital Marketing Strategy of Zomato and Amazon
Zomato utilizes SEO to rank highly for food-related search terms, generating over 20 million organic searches per month in India. It focuses on keywords like "restaurants near me". Amazon spends $2.8 billion annually on digital marketing including social media, emails, blogs, and ads on websites and TV. A proposed enhancement is notifying customers on additional sites when creators of previously purchased products release new items.
Zomato is a restaurant review and discovery service operating in 23 countries that was founded in 2008 in Delhi, India by Deepinder Goyal and Pankaj Chaddah. It provides information about restaurants near users, including menus, reviews, and other details. Zomato's mission is to ensure nobody has a bad meal. It has expanded globally and has over 90 million monthly visitors on its website and apps. The company has raised over $635 million in funding from investors like Info Edge, VY Capital, and Temasek Holdings.
Market Research: Personal Selling for Online Food BusinessPrinson Rodrigues
Personal Selling for Online Food Business (Zomato Pvt. Ltd.)
Increasing Competition in Online Food Business UberEats, Swiggy, Foodpanda, Zomato
Impact of advertisement on restaurants in Zomato with graph
Impact of GST
Survey on restaurants to work with Zomato
Zomato startup of india by sneha aroraSnehaArora26
I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
- Zomato began as Foodiebay in 2008, listing menus of restaurants in Delhi for Bain employees. It was later renamed Zomato and expanded across India.
- By 2011, Zomato launched mobile apps and expanded internationally. It acquired several food guide companies to expand globally.
- In 2015, Zomato acquired Urbanspoon, expanding to the US, Canada, and Australia. It also acquired MaplePOS, renaming it Zomato Base, a cloud-based POS for restaurants.
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
Zomato is an Indian online food delivery company established in 2008 that provides restaurant discovery and food delivery services. It has expanded to several international markets and offers additional services such as grocery delivery. Zomato raised $1.3 billion through its initial public offering in 2021 and reported significant revenue growth in recent years through expanding into new markets, diversifying its services, and forming strategic partnerships. The company focuses on sustainability initiatives and has a unique strategy of maintaining a hyperlocal focus, building an in-house logistics network, and emphasizing sustainability.
this ppt gives you the clear picture of how Zomato digital marketing is done and what various unique methodology Zomato uses, which makes it distinct from competitors. it also highlights the product mix of Zomato and also swot analysis and competitors' analysis with other firms.
Zomato is an online restaurant discovery and food ordering service founded in 2008 by IIT Delhi graduates Deepinder Goyal and Pankaj Chaddah. It operates in over 23 countries providing information on over 42,000 restaurants. Restaurant advertising makes up 72% of Zomato's revenue, while its losses have increased 262% as it invests in online food delivery. Zomato has made several acquisitions to expand its services and acquired companies include Urbanspoon and NexTable.
Zomato is an online restaurant discovery and food ordering platform that operates in 23 countries. It began in India in 2008 and has since expanded through acquisitions and fundraising. Zomato raises money from venture capital firms like Info Edge, Sequoia Capital, and Vy Capital. It makes money through digital advertising, menu listings, user reviews/ratings, and online food ordering/delivery. While the food delivery market in India was turbulent from 2015-2016, the sector has grown significantly and consolidated in recent years. Zomato leads competitors in India like Swiggy and Foodpanda in terms of revenue but also losses as it operates various business segments.
Zomato is an Indian food delivery and restaurant discovery platform operating in over 24 countries. It has over 100 million monthly active users. The company was founded in 2008 and is headquartered in Gurgaon, India. Zomato operates in a largely oligopolistic market structure with a few major competitors like Swiggy, Uber Eats, and Foodpanda. It has experienced exponential growth in orders, reaching over 38 million orders per month in 2019. However, Zomato also faces challenges like price optimization, managing costs, understanding local markets, competitive pressures, and maintaining relationships with restaurants.
Zomato is an Indian startup that began as FoodieBay in 2008 and is now one of the world's largest foodtech companies. It was founded by Deepinder Goyal and Pankaj Chaddah, who met while working at Bain & Company. They realized the potential for an online restaurant guide while waiting in long lines at their office cafeteria. FoodieBay launched and gained popularity before being renamed Zomato in 2010. Zomato has since expanded to over 24 countries and lists more than a million restaurants globally. Through numerous funding rounds, Zomato has raised over $2 billion and achieved a valuation of $14 billion, becoming a major Unicorn startup success story out of India
This document discusses the importance of business communication for organizations like Zomato. It provides details on Zomato's growth from its founding to becoming a popular food delivery app. Effective communication is key to customer satisfaction, collaboration between employees, marketing efforts, business development, and crisis management. In conclusion, business communication is essential to Zomato's success in maintaining competitive advantage and achieving its business goals.
This document discusses the importance of business communication for organizations like Zomato. It provides details on Zomato's growth from its founding to becoming a popular food delivery startup. Effective communication is key to customer satisfaction, collaboration between employees, marketing efforts, business development, and crisis management. In conclusion, business communication is essential to Zomato's success in maintaining competitive advantage and achieving its business goals.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Digital Marketing Strategy of Zomato and Amazon
Zomato has been successful through search engine optimization, ranking highly for food-related search terms. It also uses social media and focuses content on being relatable to users. Amazon's mission is to offer any product people want to buy. It targets various demographics and has a large social media following. The document proposes notifying customers of new products from creators they've bought from before across different websites and devices.
Zomato is an Indian company that started in 2008 as Foodiebay, providing restaurant information and user reviews. It expanded globally in 2012 by acquiring similar companies. The company offers features like menus, photos, ratings and reviews, online ordering and payments. Deepinder Goyal co-founded Zomato after seeing demand for menus at his job, and has overseen its growth into over 40 countries, including major acquisitions of companies in the US, Australia, and others. While facing competitors like Foodpanda, Just Eat, and Burrp, Zomato continues expanding its business and adapting its strategies.
Zomato is an Indian restaurant aggregator and food delivery startup founded in 2008. It is currently available in 24 countries across over 10,000 cities. The document discusses Zomato's growth from a home project in Delhi to becoming one of the largest food aggregators globally. It provides an overview of Zomato, including key details about its founding, expansion across India and vision of enabling better food access. The SWOT analysis identifies Zomato's strengths in innovation and financial leverage, and weaknesses in limited growth due to competition. Opportunities include global expansion and increasing internet usage. Threats include intense competition from rivals.
Zomato is an Indian startup that began as an online platform for finding restaurant menus and reviews called Foodiebay. It has since expanded to 24 countries and processes over 21 million monthly food orders in India alone. After acquiring other food delivery companies, Zomato's revenue from food ordering increased from 35% to 65%. While growing significantly, Zomato has also faced security breaches exposing user data and controversies over religious preferences of delivery workers. Currently valued over $2 billion after several rounds of funding, Zomato continues developing new products and addressing challenges from competitors in the online food delivery market.
Digital Marketing Strategy of Zomato and Amazon
Zomato utilizes SEO to rank highly for food-related search terms, generating over 20 million organic searches per month in India. It focuses on keywords like "restaurants near me". Amazon spends $2.8 billion annually on digital marketing including social media, emails, blogs, and ads on websites and TV. A proposed enhancement is notifying customers on additional sites when creators of previously purchased products release new items.
Zomato is a restaurant review and discovery service operating in 23 countries that was founded in 2008 in Delhi, India by Deepinder Goyal and Pankaj Chaddah. It provides information about restaurants near users, including menus, reviews, and other details. Zomato's mission is to ensure nobody has a bad meal. It has expanded globally and has over 90 million monthly visitors on its website and apps. The company has raised over $635 million in funding from investors like Info Edge, VY Capital, and Temasek Holdings.
Market Research: Personal Selling for Online Food BusinessPrinson Rodrigues
Personal Selling for Online Food Business (Zomato Pvt. Ltd.)
Increasing Competition in Online Food Business UberEats, Swiggy, Foodpanda, Zomato
Impact of advertisement on restaurants in Zomato with graph
Impact of GST
Survey on restaurants to work with Zomato
Zomato startup of india by sneha aroraSnehaArora26
I have made my ppt on zomato- startup by India.
if you found my ppt interesting then don't forget to like my PowerPoint presentation. I guarantee you this includes all current information on the topic .thank you
- Zomato began as Foodiebay in 2008, listing menus of restaurants in Delhi for Bain employees. It was later renamed Zomato and expanded across India.
- By 2011, Zomato launched mobile apps and expanded internationally. It acquired several food guide companies to expand globally.
- In 2015, Zomato acquired Urbanspoon, expanding to the US, Canada, and Australia. It also acquired MaplePOS, renaming it Zomato Base, a cloud-based POS for restaurants.
Zomato is an online restaurant guide that was started in 2008 as Foodiebay in India. It has since expanded to over 20 countries. To differentiate itself from competitors, Zomato focused on adding many new listings and features. It acquired UrbanSpoon in 2013 to enter the US, Canada, and Australia markets. Zomato's vision is to expand to 50 countries. It has seen large growth in listings, visitors, and revenue since 2008. Key success factors include its first mover advantage, strong content, good ratings system, funding, and social media presence. Zomato uses platforms like Facebook, Twitter, and Pinterest engage customers and has seen success through its marketing strategy and knowledge of competitors. It aims
Zomato is an Indian online food delivery company established in 2008 that provides restaurant discovery and food delivery services. It has expanded to several international markets and offers additional services such as grocery delivery. Zomato raised $1.3 billion through its initial public offering in 2021 and reported significant revenue growth in recent years through expanding into new markets, diversifying its services, and forming strategic partnerships. The company focuses on sustainability initiatives and has a unique strategy of maintaining a hyperlocal focus, building an in-house logistics network, and emphasizing sustainability.
this ppt gives you the clear picture of how Zomato digital marketing is done and what various unique methodology Zomato uses, which makes it distinct from competitors. it also highlights the product mix of Zomato and also swot analysis and competitors' analysis with other firms.
Zomato is an online restaurant discovery and food ordering service founded in 2008 by IIT Delhi graduates Deepinder Goyal and Pankaj Chaddah. It operates in over 23 countries providing information on over 42,000 restaurants. Restaurant advertising makes up 72% of Zomato's revenue, while its losses have increased 262% as it invests in online food delivery. Zomato has made several acquisitions to expand its services and acquired companies include Urbanspoon and NexTable.
Zomato is an online restaurant discovery and food ordering platform that operates in 23 countries. It began in India in 2008 and has since expanded through acquisitions and fundraising. Zomato raises money from venture capital firms like Info Edge, Sequoia Capital, and Vy Capital. It makes money through digital advertising, menu listings, user reviews/ratings, and online food ordering/delivery. While the food delivery market in India was turbulent from 2015-2016, the sector has grown significantly and consolidated in recent years. Zomato leads competitors in India like Swiggy and Foodpanda in terms of revenue but also losses as it operates various business segments.
Zomato is an Indian food delivery and restaurant discovery platform operating in over 24 countries. It has over 100 million monthly active users. The company was founded in 2008 and is headquartered in Gurgaon, India. Zomato operates in a largely oligopolistic market structure with a few major competitors like Swiggy, Uber Eats, and Foodpanda. It has experienced exponential growth in orders, reaching over 38 million orders per month in 2019. However, Zomato also faces challenges like price optimization, managing costs, understanding local markets, competitive pressures, and maintaining relationships with restaurants.
Zomato is an Indian startup that began as FoodieBay in 2008 and is now one of the world's largest foodtech companies. It was founded by Deepinder Goyal and Pankaj Chaddah, who met while working at Bain & Company. They realized the potential for an online restaurant guide while waiting in long lines at their office cafeteria. FoodieBay launched and gained popularity before being renamed Zomato in 2010. Zomato has since expanded to over 24 countries and lists more than a million restaurants globally. Through numerous funding rounds, Zomato has raised over $2 billion and achieved a valuation of $14 billion, becoming a major Unicorn startup success story out of India
This document discusses the importance of business communication for organizations like Zomato. It provides details on Zomato's growth from its founding to becoming a popular food delivery app. Effective communication is key to customer satisfaction, collaboration between employees, marketing efforts, business development, and crisis management. In conclusion, business communication is essential to Zomato's success in maintaining competitive advantage and achieving its business goals.
This document discusses the importance of business communication for organizations like Zomato. It provides details on Zomato's growth from its founding to becoming a popular food delivery startup. Effective communication is key to customer satisfaction, collaboration between employees, marketing efforts, business development, and crisis management. In conclusion, business communication is essential to Zomato's success in maintaining competitive advantage and achieving its business goals.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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2. • Zomato, which started as Foodiebay, was
established in July 2008 by two IIT Delhi alumnus,
Deepinder Goyal, and Pankaj Chaddah.
• The idea struck Deepinder when his colleagues
consistently had a demand for paper menu
leaflets of different restaurants, to order food.
• That's when he thought of converting these
restaurant paper menus into a digital app, that is
far more accessible and easier to use.
• Gaurav Gupta is Chief Operating Officer at
Zomato. Gaurav Gupta has been associated with
Zomato for almost four years now and earlier, in
January last year, he was made the COO of the
food delivery and restaurant discovery platform.
Prior to this, Gaurav worked as a consultant at AT
Kearney.
The Start: Why Foodiebay?
And how the three founders got
together.
3. About: Start-up launch
When the founders launched this website, it
wasn’t called Zomato back then, it was called
Foodiebay in year 2008. Initially started in
Delhi, then the services were extended to
cities like Mumbai and Kolkata.
The founders changed Foodiebay to
'Zomato’ in 2010 to take it international
and make it more prominent, simple to
memorize and primarily to eliminate the
confusion with the website eBay.
Founders
Deepinder Goyal, Gaurav Gupta, Pankaj Chaddah
4. Customer Segments: The customer segment of Zomato has been divided into three parts:
• Local restaurants: Zomato enables restaurants to make themselves visible to their target
audience
• Users: Zomato is dedicated to users who aspire to locate restaurants or specific cuisines
nearby. Zomato is the panacea for users who are fond of home delivery
• Reviewers: They are content contributors of Zomato. They actively review food and places
and provide relevant information to the users in textual and graphical form
Zomato Provisions: Zomato acts as the connecting bridge between customers and partner
restaurants. Zomato has crafted a well-designed pricing model for their only delivery
services. The inclusion of Zomato Gold has improved the quality of services provided by
Zomato.
Alliances of Zomato: Recent partnerships with various big names like Uber Taxi, Visa, PayPal
has enhanced the business model of Zomato. The partners have aided Zomato in various
aspects, for instance, finding a location to set-up, hiring and other procedures, work
placements, market research, handling operational, accounting, political and legal issues, etc.
Target Customers: As your very
own!
5. 5
2015
2015
Zomato’s website was hacked
and hackers got access to lot of
personal information of
customers
Zomato changed business
strategies from a Full-Stack
market to an Enterprise market
that led to 300 employees
loosing their jobs
2016
Operations Shutdown
Situation became out of control
so for the time being Zomato
had to roll back its operations
in US, UK, Chile, Canada, Brazil,
Srilanka, Italy and Slovakia
2017
Cyber attack
The data was hacked and
information of 17 million
people were sold on the dark
web
Start-up challenges: To head
towards the battlefield
6. Food has no religion: (ORM)
In July 2019, Zomato got a complaint regarding non Hindu delivery boy
in Jabalpur. The customer cancelled the order and decided to post the
incident on twitter to which Zomato replies ad food has no religion.
Logout Campaign:
On 17 August 2019, more than 1,200 restaurants logged off from
Zomato because of their offer of discount programs at dine-in
restaurants, saying that the corrective measures would not resolve the
key issue of deep discounts. Later This was resolved by Goyal Zomato’s
founder.
Controversies: Taste it for the
better tomorrow!
8. 8
Zomato’s revenue from Hyper
Pure?
The Hyperpure revenue for 2019-
20 stood at over Rs 110 crore as
against about Rs 13 crore in the
previous year
What is Hyper Pure by Zomato?
Hyper Pure is Zomato's supplies
platform for restaurants. It allows B2B
partners to purchase all sort of regular
supplies.
Why Hyper Pure by Zomato?
-The freshest, most high quality
ingredients available on the market
-Antibiotic residue-free chicken,
which is better for your customers
than regular chicken
-Eco-friendly packaging (which is
recyclable and doesn't harm the
environment) for deliveries
Hyper Pure: Way to happiness for
b2b partners!
How business is transforming in
B2B ecosystem?
From 350 to 1,000 restaurants in
4 months 2019 this is the way
Hyperpure by Zomato is changing
the way restaurants work
9. 9
With Zomaland 2.0, it only gets bigger!
They cover 10 cities. 400+ pop up restaurants. 50+
performances, and a lot more.
Zomaland: India’s greatest food
carnival!
Zomaland is one of India’s largest Food Carnivals! We have a wide range of
culinary delights, an assortment of fun games and an absolutely amazing artist
line-up to ensure your weekend is truly what it should be - filled with Food, Fun
and Frolic!
It brings together some of the top eateries, musicians, DJs, comedians, and interactive
installations and carnival games, under one roof. It is like the offline version of
its Zomato Collections, where it curates and brings the best restaurants in the city
together.
It is a flagship event of Zomato. In 2018, The debut edition of this carnival across Delhi,
Bengaluru and Mumbai saw over 100,000 visitors. Since then it has grown to be held in
over 10 cities and has also partnered with major brands including the Singapore
Tourism, Tik Tok, Jameson Music CD’s.
10. 10
Customised Mobile
friendly user experience Best in class Marketing
campaigns
Interactive chat feature
Real time updates
360 Degree brand integration
social media
ATL
In campus
Growth Marketing
12. Funding and Valuation: The Steps to join the
mainstream league
Date Funding From- Stake Valuation Revenue
2010-13 US$16.7
million +
US$37
million
Info Edge
(57.9%
stake)+
Sequoia
Capital
2014 US$60
million
Info Edge +
Sequoia
Capital +VY
Capital
US$660
million
2015 US$50
million
Info Edge +
Sequoia
Capital +VY
Capital
2018 $210 million
+ US$5.4
billion
Alibaba (10%
stake)
2020 $62 million +
$52 million
Temasek +
Kora
Rs. 2,604.7
Crore (FY20)
2021 Kora Tiger Global
Management
US$5.4
billion
13. 23 February, 2021 - Zomato has closed a $250 million funding round, led by existing
investors Tiger Global, Kora and Fidelity. Zomato's valuation touches $5.4 Billion.
25 January, 2021 - Zomato Plans come up with an IPO in the first half of 2021. They will
launch upto $1 Billion IPO. After the recent fund raise of $500 million, the company is
valued at $5.5 Billion.
22 January, 2021 - Zomato raised $500 million from their existing investors along with
Ant Group and Sunlight Fund.
December 19, 2020 - Zomato raised $660 Million in funding of Series J round led by
Kora, Tiger Global Management. This round hit the Zomato's Valuation to $3.9 Billion
November 19, 2020 - Zomato announced that it will do away with commissions it
charges restaurant partners on takeaway orders. In a bid to help them recover faster
from the economic crisis endowed by the Covid-19 pandemic and also offer customers
an alternative to home delivery.
Latest funding's and more:
Working towards the goal!
14. Companies Acquired Date Price
Menu Mania July 2014 -
Obedovat August 2014 -
Lunchtime August 2014 -
gastronauci.pl September 2014 -
Cibando December 2014 -
Urbanspoon January 2015 $60 Million
Mekanist January 2015 -
Maple Graph Solutions
Private Limited
April 2015 -
Nextable April 2015 -
Sparse Labs September 2016 -
Runnr September 2017 -
Tonguestun Food Network
Pvt Limited
September 2018 $18 Million + Stocks
Tech Eagle December 2018 -
Uber Eats India January 2020 $350 Million
Acquisitions: Thirst to hold it right
in economy
15. Zomato’s revenue nearly doubles,
loss widens 160% in 2019-20
Zomato takes big step towards IPO,
turns a public limited firm
Major track change: Exploring the
best for survival!