Swiggy is an Indian food delivery startup based in Bangalore. It was founded in 2014 by Nandan Reddy, Rahul Jaimini, and Sriharsha Majety. The platform connects customers to restaurants and allows them to order food for delivery or takeaway online or through a mobile app. When a customer places an order, Swiggy's algorithm assigns a delivery executive and calculates the best route based on real-time factors like traffic and restaurant wait times. The food is then delivered to the customer, with Swiggy charging a delivery fee on some orders. The company aims to become the leading food delivery marketplace in India by expanding its service and increasing its market share and brand awareness.

1. HOW SWIGGYWORKS?

2. INTRODUCTION
Swiggy is a food ordering and delivery company based out of Bangalore,
India.
Swiggy was inspired by thethoughtof providing a complete food ordering
and delivery solutionfrom the best neighbourhood restaurants to the
urban foodie.
Swiggy started operations in August 2014 Koramangala,Bangaluru.

3. FOUNDERS
NANDAN REDDY RAHULJAIMINI

4. CEO OF SWIGGY
SRIHARSHAMAJETY

5. HOW SWIGGYWORKS?
1.Using theSwiggy appisvery simpleastheappisgeared towardsthebestcustomerexperience,notonlythe
orderingexperience. Whichmeans wetakevariousrestaurantanddelivery aspectsintoconsiderationtohelp
youdecidewhattoorder.Swiggy is acompletereal-time platform
1. 2. Forevery instancethatthe appis opened, thousandsof calculationsoccurinstantaneously—yourfood
preferences, thelive snapshotof delivery executives in yourarea,whichrestaurantsarelive, areyouseeing
enough variety,therangeacrossall pricepointsandcuisines, andmany manymore.
3.The promiseandpredictabilityof thesupplychainplaysahugerolein consumer choice. There’s nodoubt
thattheyencounteruncertaintiesin dish-preparationtimes,restaurant’sefficiency, DEsspeed,changing traffic
conditions,andhis familiaritywiththe area,tonameafew.Afteryouplaceanorderandthe restaurantconfirmsit,
the assignmentalgorithmtakesthosenumerousfactorsintoconsiderationandassignsa Hunger Saviortoyour
orderaccordingly,andthebest routeforhim tofollow.All of thishappensin amatterof fewminutes andit’spure
magic!

6. How it works?
Swiggy platform worksin just 4 easy steps
1. An online customer looks for a Restaurant through website or mobile app.
2. Selects the requiredfavourite food menu and the Restaurant receivesthe food order.
3. Customer pays through options - Online payment or Cash on Delivery.
4. The food is distributed based onoptions - OrderTakeaway or HomeDelivery.

8. Implementation
 ▪ Processes –
 -Clientmanagementand market research team will engagewith potential collaborators and
fix the deal.
 -The business unit willbe looked after by GM’s of various departments
 -under them, there are localmanagers> team players > Delivery executive
 -Finance,strategy, product managementteams workin tandem to introducenewer products
 -Technologyteam – engineers willwork onappbased improvements

9. SWIGGY APPLICATION

10. ANALYSIS
WEAKNESSES
1.Location based restaurant
finder
2.Marketing, Brand awareness
3.Delivery charges fororders
belowRs250
4.Menu andApp price difference
THREATS
1.Unstable and low customer base
2.Increasing health consciousness
3.Increasing potential competitions
4.Laws and governmentregulations
STRENGTHS
1.QuickDelivery
2.Good brand image
3.Trained delivery personnel’s
4.Responsive customer support
5.Wide range ofrestaurants offered
OPPORTUNITIES
1.Pioneerin food delivery business
2.Growing market
3.Increasing market share
4.Minimal competition
5.Lack of marketleader

11. DoesSwiggy have any delivery charges?
Swiggy chargesa delivery fee on 30-35% of the orders
it delivers, a company official told FE....Thecompany
said that it chargeseach restaurant between 20-25% of
its total ordervalue it hasdelivered as a feefor its
services and hold about 15-20% of the restaurants'
business on an average.Swiggycharges the delivery
below200/-. As it is said that swiggy charges 30/- for any
orderas they for aretimebound delivery.

12. GOALS
▪ To revolutionize the restaurant-takeaway-delivery
business in India
▪ Reliability and consistency in service
▪ Evolve as a leading marketplace
▪ Increase market share
▪ Increase brand building and marketing campaigns
▪ Achieve more thanbreak even in the existing cities
▪ Expand to six new cities in the next one year

14. MITESHGANDHI
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