Start Up Presentation on Zomato

1. PROFESSIONAL DEVELOPMENT - II (PD 436)
ANUSH HP
1560547
4BTEC

2. CONTENT
ZOMATO OFFICIAL WEBSITE
BASIC INFO
WHAT IS ZOMATO?
REVENUE MODEL
WORKING MODEL
BUSINESS MODEL
LIST OF COMPANIES ACQUIRED

3. ZOMATO
Never have a bad meal
23
COUNTRIES
1.2M
RESTAURANTS
80M
FOODIES EVERY MONTH
30M
PHOTOS
10M
REVIEWS
18M
BOOKMARKS

4. ZOMATO OFFICIAL WEBSITE

5. BASIC INFO
COMPANY NAME : ZOMATO
FOUNDERS : DEEPINDER GOYAL & PANKAJ
CHADDAH
CEO OF THE COMPANY : DEEPINDER GOYAL
FOUNDED : 2008
HEAD QUARTERS : GURGAON ,HARYANA
USERS : 90 MILLION VISITS (MONTHLY)
CURRENT STATUS : ONLINE

6. WHAT IS ZOMATO?
Zomato is a restaurant search and discovery service which follow foodies to see their reviews
photos in their feed, and discover great new restaurants in the respective region.
It is a food start up company which was initially named as “Foodiebay” and later it was named as
Zomato in November 2010.
The startup is India’s most global, listing 1.4 million restaurants in 23 countries. It has grown
through acquisitions including American rival “Urbanspoon” last year .

7. REVENUE MODEL

8. REVENUE OF THE COMPANY
The current revenue streams and some exciting new products of Zomato are
 Restaurant advertising : This is when banner ads is
placed for restaurants on the website. This accounts for 75% of
the revenue.
 Event advertising: This is when specific events promote an event
on Zomato . This revenue primarily comes from restaurant based
advertisers.
Typically, tickets for these events are also sold on Zomato.
This accounts for 5% of the revenue.

9. Event ticket sales: Commissions on ticket sales through
Zomato; primarily for restaurant venues in a
particular regions accounts for 15% of the revenue.
 Consulting services: When Restaurant chains ask for
advice on opening their next outlet/branch , going
through the data guiding them where the demand lies
and what's the competition like accounts rest of the
revenue.
Digital Marketing : Now it days they have started
sharing database of food lovers on social networking
sites, keeping that in mind Marketing & Advertising
can be done by the respective Restaurants.

10. WORKING MODEL

11. HOW DOES IT WORK?
It just follows a simple business model .There is a centralized team which processes and provides
data to confirm the validity of the restaurants around the city to the users.
This Data is then processed to be put on the website.
Then there is a separate team for advertising which sells the website to the Restaurant owners and
attracts them to advertise on Zomato.
So the revenues are earned by following this cycle while rest is attributed by Event Ticketing
,Digital Marketing & Restaurant Booking.

12. BUSINESS MODEL

13. HOW DOES THEY MAKE PROFIT ?
They make profit both by advertising and transactions, subscriptions. They essentially straddles
both these areas.
 Zomato makes money by other ways like booking event tickets. Zomato takes a commission by
selling tickets for various events.
Zomato keeps coming up with products like White label Reservation which contribute to it's
revenue.
Users have started believing in the reviews and started sharing their own views and photos as
well.

14. GROWTH OF ZOMATO

15. LIST OF COMPANIES ACQUIRED BY
ZOMATO

17. QUESTIONS ?

18. THANK YOU