this ppt gives you the clear picture of how Zomato digital marketing is done and what various unique methodology Zomato uses, which makes it distinct from competitors. it also highlights the product mix of Zomato and also swot analysis and competitors' analysis with other firms.

2. MARKETING STRATEGY OF
ZOMATO
SUBMITTED BY – AKASH ARORA
“Never have a bad meal”

3. TABLE OF CONTENTS
About the Zomato
Marketing strategy of Zomato
Marketing mix of Zomato
Digital presence
Competitor analysis
Swot analysis
conclusion
Bibliography

4. ABOUT ZOMATO
Launched in 2008, Zomato is a multinational restaurant aggregator and
food delivery company, founded by Deepender Goyal and Pankaj Chadha.
Initially introduced as Foodie bay, Zomato has grown from a Delhi based
home project to one of the largest food aggregators in the world.
Zomato helps us to book a table , pay at restaurant , provide a guide and
review, Hyper pure, which supplies high quality ingredients and kitchen
products to restaurant partners and marketing services
Zomato currently holds 55% share in food delivery system.
Zomato started off as an online restaurant discovery guide for
restaurants, bars, pubs and clubs and dine-outs, and now serves in 10,000
cities across 36 countries having 1.2 million popular restaurants and over
100 million users globally .

5. ZOMATO MARKETING STARTEGY
Search Engine Optimization, Zomato has a has put in a lot of efforts
in SEO.
As per Uber suggest data, it ranks in India for 816,952 keywords as
on July 2019. It’s organic traffic is 6,719,882 users per month. These
stats are really amazing.

6. ZOMATO ANALYSIS

7. SOCIAL MEDIA MARKETING
Trendy, Zomato engages with the audience by posting on trendy
topics. The brand understands the audience’s nature. Hence, it
promotes content which makes users share it, comment on it and
view it again and again. It utilizes trendy topics and posts simple
images in order to interact with viewers online.
One of the most noteworthy events in the field of sports is the
Olympics.

8. SOCIAL MEDIA MARKETING
Current Affairs, Many in the United States and people across the
world know about the border issue between the United States and
Mexico. Newly elected President Donald Trump had promised that he
would ensure that Mexico would build the wall between the two
nations and pay for it.

9. ZOMATO MARKETING STRATEGY
Comparisons, Zomato has been a master of utilizing this form of
engagement. There are tons of examples to showcase how
comparisons have been carried out by Zomato.

10. ZOMATO MARKETING STRATEGY
Fun, You wouldn’t miss out this., It is related to your food habits.
Zomato uses info-graphics in a way which audience can relate too.
96% of the youngsters would relate to this image with ease.

11. ZOMATO MARKETING STRATEGY
Sarcasm, Ultimately, how can we miss out on Sarcasm?

12. MARKETING MIX
Marketing refers to all those activities which are undertaken by any
person or company like branding, labeling, promotion, advertisement
etc. in order to enhance sales .
Marketing mix
Price mix
Promotion mix
Place mix
Product mix
In simplest terms
marketing mix refers
to the blend of these
4 p’s element which
are crucial for scale or
these effect the sale
There also more 3 p’s
given by boom and Bitner
which include people ,
physical evidence,
process.

13. MARKETING MIX OF ZOMATO
The zomato marketing mainly comprises of these 4 elements
Price
•Sponsor ads
•App ads
Promotion
•Social and blogs
Place
•These red are shows
where all does zomato
operate on glob
Product
•https://www.hyperpure.co
m/

14. PROMOTION MIX
Promotion mix is communication which deals with personal and
impersonal persuasive communication about the service or product
by manufacture
Advertising- advertising is a very popular method to reach a mass in
form of impersonal communication, these involves all types of banner
and other ads.
It also do various e-mail marketing , push notification and emotional
advertising. For ex.https://www.YouTube.com/watch?v=RifJ16IzsXA
https://www.YouTube.com/watch?v=PpNdfDM4xhc

15. PROMOTION MIX
Sales promotion – these are short term incentives or inducements
such as coupon, special discount in order to promote immediate sales
of a product.
There are various
incentives which are given
by zomato to induce sales

16. PRODUCT MIX
The product is main for the business , it is simply about the number
od products, product line , product range and product quality,
labelling and branding etc.
restaurant
Search &
Discovery
Zomato
kitchens
Hyper pure
Marketing
Of
restaurants
Table
booking
Zomato
app,
intercity

17. PLACE MIX
Place mix in simplest terms stands for matching the arrangement for
smooth flows of goods and service from restaurants to customers in
zomato. This includes channel of distribution and transpiration
Zomato, an online service is available on Windows platform, Android and
iOS platform
Zomato provides information, menus and user-reviews of restaurants as
well as food delivery options from partner restaurants in select cities. As of
2021`, the service is available in 36 countries and in more than 10,000
cities.
Today, the site receives a flooded traffic of about 90 million visits every
month. Products are available in about ten languages namely: English,
Italian, Slovak, Spanish, Portuguese, Turkish, Polish, Indonesian and Slovak.

18. Price mix
Price is the most important element every buyer and seller are keenly
interested.
The restaurant advertising which Zomato does on their site or application is the
major source of their revenue.
Restaurant advertising includes banners ads for restaurants which gives them
maximum visibility as soon as a person logs into the app or the site.
Event based advertising when restaurant hold an event and use Zomato as a
medium to advertise their event.
There is a commission set on the ticket sales through Zomato. They also provide
consulting services to restaurants to where should the restaurant chains open
their next outlet.
Zomato uses various analytical tools to analyze where the demand lies and help
them with the solution.

19. PRICE MIX
restaurant booking or online ordering is charged at between 7.5% and 15% of
the sales depending on the priority category of the restaurant.
he percentage revenue distribution can be summarized as under;
restaurant advertising- 85%, event advertising- 5%, event ticket sales-
15% of the revenue.

20. DIGITAL PRESENCE
A “digital presence” simply refers to how your business appears
online; it’s what people find when they search for your business or
company on the internet.
Digital presence includes content that you control, like your website
and social media profiles, but also content that you don’t control,
such as online reviews.
Zomato business operates mainly through digital mode
Your web presence is made up of several different components and
can be summed up as the impression your brand makes online
through content, websites, search engines and other digital media
and platforms

22. ZOMATO USES WORLDS MOST POPULAR
DIGITAL PLATFORMS
Zomato uses the most popular spots
which has maximum numbers of users
to promote its product
This charts which page has got
maximum traffic and depicts Facebook
is ranked no.1
Followed by Instagram and YouTube
and twitter
Zomato publish regular advertisements
on such platforms which are dynamic
and engaging and creative and
innovative

23. DIGITAL PRESENCE OF ZOMATO
website
Paid advertising Social
media
Twitter
Email
marketing
1.6M
8 tweets/week
23.4k engagement
/tweet
Instagram
749.5K
YouTube
390.4K

24. ZOMATO TWITTER REVIEW
•

26. COMPETITOR ANALYSIS
Competitor analysis means identifying and finding or assessing the
strength and weakness of potential firms who are threat to our firm
Firstly to do competitor analysis we need to know about our
competing firms or who are same line and selling same product or
service.
Prepare list of all firms and their market share and customer
satisfaction and also their geographic boundaries
now place them on matrix or different methods can be used

27. COMPETITOR ANALYSIS
Competitors
Eat fit
There are many states
firms which re also
operating but
There are 2 firms
which are leading the
market
Swiggy and Zomato ,
So the major
competition which we
will be facing will be by
swiggy but other firms
also impact but less
than swiggy

28. IDENTIFICATION OF RIGHT
COMPETITOR
M
ar
ke
t
sh
ar
e
satisfaction
leaders
niche
High
performers
Fig-1 competitor analysis

29. ANALYSIS OF SWIGGY

30. SWIGGY ANALYSIS
Swiggy has recently acquired DINE OUT , which provide heavy
discounts on dinning in restaurant, which also provide various discounts
and promo codes

31. SWIGGY ANALSYSIS
Swiggy provide genie services , which can help you to send
packages and parcels
Swiggy also provide Instamart services
Swiggy does not provide intercity delivery like Zomato
Swiggy is not publicly traded company and is not listed at any of
stock exchange.
Swiggy is only present in India
Swiggy has creative marketing strategy

32. ZOMATO VS SWIGGY
55%
40%
5%
market share
zomato
swiggy
others
the report by Bernstein said.24-Aug-2022

33. SWOT ANALYSIS OF ZOMATO
Swot stands for strength ,weakness , opportunities and threats.
Strengths and weaknesses are internal to your company—things
that you have some control over and can change
Opportunities and threats are external—things that are going on
outside your company, in the larger market.
Strength
weakness
Opportunities
Threats

34. STRENGTH OF ZOMATO
Zomato is presently providing food delivery services in 24 countries when
compared with rivals
Zomato provides intercity delivery services of food
Zomato is public listed company and has Strong funding
Zomato operates a dedicated b2b hyper pure
Aggressive and innovative marketing strategy
Large and strong digital presence
Asset less business model
First Service Providers:
Strength

35. WEAKNESS OF ZOMATO
• Security Issues, Over its tenure till now, the app has been hacked
several times and the data of at least 17 million users were being put
at risk
• inefficient Expansion, Since it has been 10 years since this app started
and it has established itself in 24 countries till now, it has been steady
growth. But it could have been better given the huge funding it
possesses.
• Poor staff management and high turnover
weakness

36. OPPORTUNITIES OF ZOMATO
Opportunities
Scope of Expansion in future
More Acquisitions
Online Users
Drone deliveries
3rd world countries

37. THREATS OF ZOMATO
Legal threats by govt.
Intense competition.
Business model can be easily imitated by other player.
Tough Competition
Threats

38. CONCLUSION
Zomato is one of the leading companies in the online food delivery market. It is
imperative that Zomato should expand its platform and improve its reach to a
greater audience base. They should invest more in new technologies and grab
hold of them. Additionally, they should take a look at those security issues and
make sure that they got resolved. And they should establish their base in other
3rd world countries to gain the most out of them.
Zomato is increasing its reach day by day. By now it is already in 25 countries
with 1.5 million listed restaurants and this data will not stop here. They should
begin establishing their base in other 3rd world countries to gain the most out of
them.
Zomato is an online-based service platform, hence they make the best use of
the digital platform. They utilize various digital marketing channels such as SEO,
Emailing, and Content Marketing to promote their newer service and offers.

39. BIBLIOGRAPHY
https://iide.co
Marketing management by pooja
www.mbaskool.com
This marketing by Seth Godin
www.Zomato.com
www.swiggy.com
www.diogitalera.com

40. Thank you