SlideShare a Scribd company logo
 Zomato is a restaurant search and discovery
service founded in 2008 by Deepinder Goyal
and Pankaj Chaddah.
 For 180,500 restaurants in 36 cities.It is
currently in 11 countries (including India) and
plans to be in 22 new countries in the next
two years.
 The name “zomato” is taken from word
tomato.
 On 21th March 2016, Zomato ranks as the
top 2 startup for India in the StartupRanking.
 Zomato generated over 95% of revenues
from ads in FY13
 They are entertaining
 Excellent graphics: Each post of Zomato marks
excellence and higher degree of creativity.
 They never fail to cash the latest happenings: Zomato
always create something for ongoing events
 They prefer quality to quantity: Experts have been
preaching to give importance to quality and not to quantity.
 Knows its audiences: Zomato knows its audience, and
how! There are posts for everyone, or to say it precisely,
for every foodie.
 Featured and user friendly website
 Global mobile app
 Coupons and price-offs
 Keeping things simple and bringing in a fun
element instantly grabs a user’s attention and
keeps people engaged.
 Tracking user actions on the website helps in
improving the product to better cater to the
audience.
 Social networks are a means of communication
and not an advertising platform.
 Communicating with fans and followers makes
a brand personal and human, and one can’t
really put a price on that.
 Paytm
 Uber
 Food Bloggers
 Restaurants
Raj Shah
Manleen Kohli

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zomato the food app

  • 1.
  • 2.  Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah.  For 180,500 restaurants in 36 cities.It is currently in 11 countries (including India) and plans to be in 22 new countries in the next two years.  The name “zomato” is taken from word tomato.
  • 3.  On 21th March 2016, Zomato ranks as the top 2 startup for India in the StartupRanking.  Zomato generated over 95% of revenues from ads in FY13
  • 4.  They are entertaining  Excellent graphics: Each post of Zomato marks excellence and higher degree of creativity.  They never fail to cash the latest happenings: Zomato always create something for ongoing events  They prefer quality to quantity: Experts have been preaching to give importance to quality and not to quantity.  Knows its audiences: Zomato knows its audience, and how! There are posts for everyone, or to say it precisely, for every foodie.  Featured and user friendly website  Global mobile app  Coupons and price-offs
  • 5.  Keeping things simple and bringing in a fun element instantly grabs a user’s attention and keeps people engaged.  Tracking user actions on the website helps in improving the product to better cater to the audience.  Social networks are a means of communication and not an advertising platform.  Communicating with fans and followers makes a brand personal and human, and one can’t really put a price on that.
  • 6.  Paytm  Uber  Food Bloggers  Restaurants