The document outlines a proposal for a new indie music magazine called Reverb focused on North London. It will be a print and digital magazine promoting upcoming indie artists through articles, photos, and Spotify playlists. The target audience is 15-25 year olds interested in indie music. It will be distributed at schools, music stores, and concerts and marketed through social media and Spotify.

1. BY JOELLE
A New Indie Magazine
for North London

2. OBJECTIVE WITH AN OVERVIEW OF
THE MAGAZINE
• A genre based magazine that celebrates the Indie genre,
style and its artists
• The purpose of my magazine is to promote upcoming
indie artists and raise their profiles
• We want educate our audience on the Indie genre so that
any new indie fans gain a better understanding on the
genre and become more informed
• We also aim to entertain our audience with the content,
images and opportunities that are available to them.

3. FORM
• The form of my magazine will be a print and digital
magazine, this magazine will have a new issue every two
weeks
• we are going to offer our customers subscription deals, so
the longer the subscription they buy is the better a deal
• My print magazine will cost £3.50 and my online magazine
will cost £3
• For our online subscription you will need to go to our
website, which will provide our audience with a few extra
services/deals for example some music of artist we are
trying to promote which they can download for free
our website- www.Reverb.com where online subscriptions
can be bought
Online subscriptions-
1 issue-£3
2 issues (one month sub)-£6
4 issues (two month sub)-
£11.60
12 issues (6 month sub)-£34

4. GENRE
• The genre I chose to make this magazine on is Indie
• The genres focuses more on creating their music
independently, without major influence from others
• This magazine is more about what kind of sound and
music the band wants to take instead of the consumer.
• Another reason I'm choosing this genre is because it did
originate from London so it wouldn't be too hard to find
artists to feature in the magazine.

5. CONTENT
My front cover will have 5 article titles, the cover is a main photo
of an artist being featured with their name.
On the bottom of the magazine there will a link to the website and
the magazines social media username.
The content of double page spread will contain a large image of
two music artist and will have 5 articles.
The USP of my magazine is that in the bottom left of my
magazine there will be a Spotify QR scannable code which will
open a playlist with music by the artists being featured that week.
And will be put together by the collage students and interns
My magazines color scheme will be mostly the muted colors blue,
pink, yellow, orange and black.

6. PRIMARY TARGET
AUDIENCE
Primary target audience
15-19 year old
British males and females
NRS Social grade BC1
Expressive in their appearance
Creative individuals

7. 19-25 year old
University students
Males and females
All ethnicities
Live in London
Visually expressive
Creative individuals
SECONDARY
TARGET
AUDIENCE

8. RESOURCES AND
PERSONNEL
Resources Needed:
Photoshop
Cameras
Tripod
Lighting
SD card
Laptop
Battery
Camera bag
Personnel:
Photographer-to photograph the models
Graphic designer-to create visual concept art
Models-to photograph
Editor-responsible for writing and editing content
Publisher-publish magazine, manage business
operations
Collage students and interns-will be hired
as they will work for free as they want work
experience-used to make spotify playlist
For the purposes for the initial front cover and
double page spread I will be undertaking all the
roles apart from that of the model
I will do this for the first 3 issues of the magazine.

9. DISTRIBUTION
Our print magazine will be distributed around
schools, campuses and in stores
The magazines will also be sold around music, art
stores, near indie clothing stores and vinyl stores
also at Indie concerts.

10. MARKETING PLAN
My marketing plan is to market on
social media platforms like twitter,
Instagram, YouTube and also Spotify
as we will be getting the artists that
we are promoting and featuring to
promote us on their social media
platforms
(Spotify has paid ads for non-
premium Spotify users). Furthermore
we will advertise in school by putting
up posters around the schools
marketing our magazine. Also we will
advertise our magazine at Indie music
concerts

11. TITLE OF MY MAGAZINE
AND FONT STYLES
The title of my music magazine is
Reverb as it is music terminology it
gives a modern feel to the magazine
which will fit the whole idea of new
upcoming music and artists.
For my masthead I will you the ‘Emilio
20’ font-the text is bold and thick so it
stands out
for my body copy I am using the text
‘Viridian college’-as it goes well with
my masthead

12. ARTICLE
The first article idea is "new album" which will talk about a
new album a artist/band we are promoting has released.
Another article idea is "competition" where our customers
have the chance of winning free studio time with the artists
being featured.
Another article idea is 'Upcoming artists' which will talk
about the artist we are promoting and a short interview.
Another article idea also being used it 'Indie genre' which
will talk about the indie genre.
The last article will be in 'indie style' so it will recommend
indie stores, clothes and styles.

13. COMPETITORS
• This is a FREE magazine
• Britain music magazine
• Covers many genres
• Well known
• Music magazine
• Covers many genres
• Its well known so
customers trust it
BILLBOARDNME

14. MOOD
BOARD
These photos were
used so that I could get
an idea of how I wanted
my main image to look
like
The colours
used are my
colour scheme
These are
examples of
indie bands

15. HAND DRAWN
SKETCHES

16. DIGITAL
MOCKUP