Urban Tracks will be a monthly magazine focused on urban music genres like rap and R&B. It will feature articles on new artists and music awards in these genres. The magazine aims to promote ideals of equality, creativity, hard work, and independence through how artists are presented. It will target an audience of 16-26 year olds from middle-income backgrounds who enjoy urban music, fashion, and attending live shows. The magazine hopes to attract buyers through promotional offers, freebies, and featuring popular artists prominently on the cover.

1. Final Magazine Proposal
TITLE:
The title of my music magazine will be called ‘URBAN TRACKS’ to
reflect to genre of my music magazine.
GENRE:
The genre of my music magazine will be an urban music magazine.
this will be a mix of rap and R&B.
AVAILABILITY:
My magazine will be published monthly. This way I will be able to
collect the latest news on urban music for every month and my buyers
will be more eager to want to find out what is my latest music
magazine coming up every month.

2. IDELOGIES:
The ideologies my magazine will promote will equal
rights presenting female as bold as male. In addition
fashion and creativity are ideologies my magazine . I
will do this presenting my artist on magazine as stylish
and unique. Lastly my magazine will promote hard
work and independent behaviour. I will do this
presenting my artists as independent and work hard
working.
REASON FOR TYPE OF
MUSIC MAGAZINE?
I have decided to create this
type of music magazine, an
urban music magazine - a
mix of rap and R&B being as
there is no music magazine
specialised in urban music
the way there are music
magazines specialised in
R&B, indie rock, and rock,
like VIBE music magazine
which is a R&B music
magazine , like NME is an
indie rock music magazine
and like KERRANG is a
rock music magazine.

3. ATTRACTIONS:
Analysing my survey 15 out 17 said the central image on the front page
would influence them to buy a music magazine. In addition 88.2% said they
would be interested in promotional offers and freebies.
Therefore my magazine will have freebies, gifs, and well-known artists on
the front magazine page to attract my audience to my first edition magazine.
Adding to that my magazine will have an interesting rhetorical anchorage
and interesting puffs to attract my audience to my magazine.
MAGAZINE CONTENT:
Analysing my survey I created on survey
monkey and was carried out by 17 people I
found out 76.47% of them said they want
articles on artist and the other percentage
said they would like to read articles on
music awards.
Informing my focus group my magazine plan they recommended me to
have my music magazine targeted to ‘16 years to 26’ years and should be
for ‘£3.00’being said as a feedback my previous price as £1.99 was too
‘cheap’.
From this primary planning I found what
people will want to read in my magazine, so
my magazine will content articles on artists
and music awards base on urban music (Rap
and R&B).

4. AUDIENCE:
My music magazine will be targeted to be males and females.
My target audience’s social classes will be junior managers or supervisors in industry or
public services like health or education (social class C1) and Middle managers in
companies or public services like health or education (social class B).
I have chosen theses social classes because they will be able to afford my magazine being
as it is at affordable price this social class and because they receive reasonable and high
incomes.
The music magazine will targeted at people whose interest and hobbies
are listening to urban music; rap music and R&B music, buying tickets
to watch live gigs by rapper artists and R&B artists and enjoys
following the urban fashion trend.
My music magazine will be targeted to innovators, people who want to
make their and on the world, rebels people who want the world to fit
with their ideas of how it should be and trendies people who are
desperate to have the admiration of their peer group.

5. Character Profile
•
•
•
•
•
•
Name: Chelsea
Age: 17
Occupation: College- Studying
fashion, business and media
Interests/Hobbies: Going to
live urban music gigs shows
with friends, listening to
urban music and going street
fashion shows.
Ideologies (values and
beliefs): being unique by
dressing in an urban styled,
believe in way hardworking and
following the urban trend.
Motive: work hard and play
hard.