The document outlines plans for a new music magazine called "U". It will focus on indie and pop/rock genres, featuring both established and up-and-coming artists. The magazine will be released monthly at a lower price point than competitors to attract a wider audience. The target reader is described as 17-year-old Oliver, who is passionate about music and hopes to pursue a career in it. He enjoys discovering new indie music online and through social media.

1. MAGAZINE PLANNING By Daniel Clipperton

2. PITCH SHEET By Daniel Clipperton

3. Title- U
I have chosen this title for my magazine, as I believe it will help to
connect with the viewer. The impression which the reader receives
it that the content available provides them with all their musical
needs. The masthead is the initial area your eye is first drawn
towards, so straight away the viewer will feel that it’s the
magazine for them, due to the direct address from the text.
Juxtaposed alongside the slogan it builds a strong corporate
identity, showing that we want to provide the best content which
U the audience are interested in. Not just what's popular. By using
one letter, we follow a similar style to that of Q magazine, which
through my survey was shown to be relatively popular. Centring a
magazine around one particular letter makes it memorable and
continually miss-associated with the letter U reinforcing its
identity. There is only one other music magazine which uses one
letter, Q, which has a higher price tag. Therefore as my magazine
has a lower price, it will be categorised into a different section
and be the only one with a singular letter title. This is only a
working title, so it is subject to change.
Slogan- Your Music, Your Way
This slogan will present our corporate identity towards the reader
and that is your music is our music, we do not cover what's hot,
only what we know our viewers will want to read.

4. Genre of Music-Indie/Pop + Indie/Rock +
Pop/Rock
I will primarily focus upon two Indie sub-
categories Indie Rock and Pop, as both these
categories have a wide scope as to the range of
artists and styles. This will also allow me to
feature new and upcoming artists, who
publishing their own music. Appealing to my
market survey, in which the audience were
interested in smaller artists being recognised.
This category will also allow to branch into other
genres, opening up my audience to other styles
and variations of music, they may have
otherwise overlooked. As indie music is
associated with individuality and expressing
yourself, it links directly with the chosen title, as
both connote being yourself and doing as you
see fit. I will also include a range of smaller
articles surrounding other genres such as Hip-
Hop and rap, to attract a wider audience and
provide a variety in content. Meaning there is
more to cover.

5. Issue Frequency- Monthly, 13 Issues a year, additional one
commemorating the years music.
By producing the magazine every month, there will be a greater
variety of content to cover, rather than weekly, were there will only
be enough for one or two big articles. I intend to have the
magazine consistently released on the same day of every month,
therefore the audience are more likely to remember to purchase a
copy. It will be released on the last day of every month in order to
ensure we are ahead of our competitors, getting the information
out to our audience first. If a magazine is produced over a
monthly basis it is more likely to be of a greater quality, as the
company will have had longer to develop the articles, shoot the
photos and get the best artists.
Price- £2.99
I have chosen this price as reasonable because Q magazine charge
a more substantial amount and I am trying to produce a similar
style of magazine, yet at a lower cost, complying with my market
research survey. It is more likely to be affordable for the audience
who are interested in music, but have a lower disposable income,
therefore opening up my magazine to a greater audience. By
reducing the price to just below three pound, it will make the
audience feel that the magazine is not as expensive and is worth
the money.

6. Mission Statement-
U is the any Indie-sub genre fanatics dream,
containing all the relative news to stay up to date
with your favourite artists. We report on the
biggest names in the business, whilst also
featuring young and upcoming artists. We aim to
provide a variety of artist content, covering
individual artists up close and personal,
alongside group chats with the biggest bands,
discovering their exclusive secrets. U opens up
the reader up to the world of music, rewriting the
audiences preference to specific genres,
providing a tutorial in way of who to listen to,
who to follow and who to watch. U strive to
produce the highest quality magazine that is
possible, using the most superlative
photography, the most captivating articles and
taking their time to make every minute detail the
absolute best it can possibly be. Here at U, we
want to provide our audience, with an impartial
view on all music, giving them the opportunity to
produce their own playlist of the finest
tracks/artists across the world of music.

7. Reader Profile- Oliver, 17, life is driven by music, it’s part of
his style, his main hobby and his dream is to pursue a carrier
in music.
Technology is an important detail in the way he consumes
music, from getting the latest music news, to downloading a
new Indie track or even developing his own music. Oliver has
strong moral values, loving to spend time with his family and
closest friends, he is always interested in what everyone's up
to , so therefore is an avid user of social media. From
watching the latest ludicrous home videos on Facebook,
following his musical idols, which is currently Jesse
Rutherford, on Twitter or connecting to his friends on
Instagram through Photography, another one of his favourite
pass times as it allows to express his individuality and allows
his creative side to flourish. He is also a passionate young
man interested in the world around him, so is always willing
to help them fortunate than him.
When he’s not listening to his ever expanding musical
collection, he’s learning to play the latest Indie track on his
guitar to for fill his hopes of being in a band. His main
friendship company stay within their social group, they are
uninterested in fitting in with the crowd. Willing to talk to
anyone, the group believe social status does not effect who
you are. Oliver's other greatest passion is football, he loves to
play with friends, watch matches and play for the local team
as it provides him with a much needed brake from his hectic
student lifestyle.