The document outlines three initial ideas for a magazine: 1) A hip hop magazine targeting males aged 16-25 with features on rap stars. 2) An indie rock magazine targeting males and females aged 16-22 with features on British bands and up-and-coming artists. 3) A dance music magazine targeting males aged 18-25 interested in clubs with features on DJs, music software, and clubs. Peer feedback indicated that the indie rock magazine had the widest appeal and marketability due to its broad target audience and interesting features and images that would appeal to many readers. Therefore, the indie rock magazine idea was selected as the best option to pursue.