This document provides a summary for a proposed magazine called "Bonanza" that focuses on breaking down song lyrics, particularly in the indie pop genre. The magazine aims to entertain and inform readers while giving artists an outlet to explain their potentially controversial lyrics. Its target audience is primarily 17-24 year old female university students in North London. The magazine plans to differentiate itself from competitors like YouTube channels through its print format and use of QR codes linking to additional content.

1. MAGAZINE
A GENRE MAGAZINE FOCUSED ON
BREAKING DOWN SONG LYRICS.
Bonanz
a.

2. PURPOSE
• entertains and informs.
• Goal - give artists with
controversial music a chance
to explain their lyrics.
• concept of ‘Explaining Lyrics’
not in print media = USP
• front cover and a double page
spread for my client.

3. GENRE- INDIE POP
Why Indie Pop?
• Dark themes explored in
music
• gaining popularity in North
London.
• artists outlet to explain their
music, gain more popularity
• genre based magazine,
focused on indie pop.

4. COMPETITION
• Youtube- Genius,
• no print form =
USP
• No indie pop
magazines
• £.3.70 for Q and
£7.54 for
Billboard.

5. TARGET AUDIENCE
• music’s demographic =
students with higher
education.
• Primary= 17-24 year old,
female university students
within North London.
• C2, C1, B social grade
• Secondary= 17-24 year old
male university students.
.

6. FONTS AND NAME:
• Inspired by album covers.
• line weights
• Simplistic body copy
• Bonanza because:
• Popular magazines use one word
names (Q, Vogue, Milk, Time)
• synonymous for Treasure Trove

7. DISTRIBUTION AND MARKETING
• Costs= £2.50
• Sold in corner shops, news agencies and
supermarkets by schools and university
• App linked to the magazine
• Has a QR code scanner- USP
• Videos of the interviews
• Strong social media presence.
• Spotify links with QR codes
• Twitter hash tags to advertise
• Adverts on Spotify for
non-premium users.

8. RESOURCES AND PERSONNEL

9. FORM
• Normally 60-100 pages
• 60 pages because of my TA
• Might add more pages as the
magazine grows.
• It would be printed in A3 and
folded into an A4 magazine
• Silk coated paper
• My online format will be an
app

10. COLOUR SCHEME

11. LAYOUT IDEAS

12. LAYOUT IDEAS

13. CONTENT
• Article ideas-
• Lyric break down page
• Interviewing artists on genre
• USP the QR codes
• Social media accounts
• Top ten indie songs.

14. Thank
You.