Yanelin Ceruto
786-925-6795
Tatiana1982tibbs@yahoo.com
Qualifications:
 Leadership skills, Teambuilding skills, Problem Solving and Effective Communication
 Bilingual ; fluent English/Spanish with the to translate
 Ability to prioritize and remain focused on the essence of an issue, as well as multi-tasking
 Excellent with customer support service
 Microsoft Office
Experience:
Macys (Miami International)
Sales Executive- Dresses/RTW
March 2015 – Present
• Grew vendor business by organizing the first annual ‘Dresses Spring Fashion Show’ featuring the
latest styles in Polo Ralph Lauren and Calvin Klein Dresses which supported a selling department of
+$4 million YTD
• Fostered a relationship with my new sales team through recognizing achievements and jobs well
done
• Recruited and trained 3 FT and 1 PT associates into My Macy's specialist positions in Polo Ralph
Lauren department
• Improved customer survey +20 points over previous season by sharing customer feedback with
sales team
• Actively filled open positions prioritizing internal associates in Commission, Specialist and High
Level selling areas
• Lead team to support giving back to the local community helping create stronger, healthier places
to live and work
Sales Executive-Fine Jewelry Department
February 2014 -March 2015 (1 year 2 months)
• Impacted Jewelry department YTD sales +15% archiving $ 6million to LY by developing sales
associates to “Extreme Seller” standing on scorecard metrics
• Analyzed merchandising reports weekly to review business results and took appropriate action to
capitalize
On business strengths and impact deficiencies
• Achieved an 85/100 on ‘Associate Selling Metrics’ report by empowering the team to deliver on
our customer service promise and through fast feedback coaching
• Collaborated with district merchant partners to implement our first “I Do” bridal shop and
influenced product assortment that better met our bride’s needs.
Sales Supervisor Ladies shoes
June 2008 September 2013
•Surpassed revenue goals in four consecutive quarters.
•Defined strategy and business plan for store
•Budget Administration / Oversight
Executive Development Program
Macy's International
July2008-June 2010 (2years)
• Accountable for leading and managing a gross volume of $9 million in a multi-million store.
•Development / Hiring of a high quality talent bar.
• Training, coaching and elevating competency of selling team through development of action plans
and individualized potential growth pipelines
• Driving in-store radiated sales, product knowledge and technology oriented initiatives.
•Analyzing selling reports, business trends, and reacting to potential needs and emerging categories
of growth for the business
•Creating successful partnerships with District team, vendors, direct reports & brand key players
• Integrating merchandising team to plan and execute floor moves, merchandise locale and sales set-
up.
Award: 2010 Magic 6 winner for the best coaching for the year
Education:
Miami Dade College
Associate's Degree Business International Administration
September 2010-2014 October
Reference:
Danielle Craig Sales Manager
Samantha Stern Assistant Store Manager
Murray Tokyo Store Manager

Yanelin Ceruto

  • 1.
    Yanelin Ceruto 786-925-6795 Tatiana1982tibbs@yahoo.com Qualifications:  Leadershipskills, Teambuilding skills, Problem Solving and Effective Communication  Bilingual ; fluent English/Spanish with the to translate  Ability to prioritize and remain focused on the essence of an issue, as well as multi-tasking  Excellent with customer support service  Microsoft Office Experience: Macys (Miami International) Sales Executive- Dresses/RTW March 2015 – Present • Grew vendor business by organizing the first annual ‘Dresses Spring Fashion Show’ featuring the latest styles in Polo Ralph Lauren and Calvin Klein Dresses which supported a selling department of +$4 million YTD • Fostered a relationship with my new sales team through recognizing achievements and jobs well done • Recruited and trained 3 FT and 1 PT associates into My Macy's specialist positions in Polo Ralph Lauren department • Improved customer survey +20 points over previous season by sharing customer feedback with sales team • Actively filled open positions prioritizing internal associates in Commission, Specialist and High Level selling areas • Lead team to support giving back to the local community helping create stronger, healthier places to live and work Sales Executive-Fine Jewelry Department February 2014 -March 2015 (1 year 2 months) • Impacted Jewelry department YTD sales +15% archiving $ 6million to LY by developing sales associates to “Extreme Seller” standing on scorecard metrics • Analyzed merchandising reports weekly to review business results and took appropriate action to capitalize On business strengths and impact deficiencies • Achieved an 85/100 on ‘Associate Selling Metrics’ report by empowering the team to deliver on our customer service promise and through fast feedback coaching • Collaborated with district merchant partners to implement our first “I Do” bridal shop and influenced product assortment that better met our bride’s needs.
  • 2.
    Sales Supervisor Ladiesshoes June 2008 September 2013 •Surpassed revenue goals in four consecutive quarters. •Defined strategy and business plan for store •Budget Administration / Oversight Executive Development Program Macy's International July2008-June 2010 (2years) • Accountable for leading and managing a gross volume of $9 million in a multi-million store. •Development / Hiring of a high quality talent bar. • Training, coaching and elevating competency of selling team through development of action plans and individualized potential growth pipelines • Driving in-store radiated sales, product knowledge and technology oriented initiatives. •Analyzing selling reports, business trends, and reacting to potential needs and emerging categories of growth for the business •Creating successful partnerships with District team, vendors, direct reports & brand key players • Integrating merchandising team to plan and execute floor moves, merchandise locale and sales set- up. Award: 2010 Magic 6 winner for the best coaching for the year Education: Miami Dade College Associate's Degree Business International Administration September 2010-2014 October Reference: Danielle Craig Sales Manager Samantha Stern Assistant Store Manager Murray Tokyo Store Manager