Meredith Donley has over 10 years of experience in retail management, operations, and project management. She has a proven track record of driving revenue growth and improving performance metrics. Her background includes managing multi-million dollar stores and teams for Victoria's Secret, Macy's, and Coach. She holds a Bachelor's degree in Mass Communication and was an active leader in extracurricular activities during her university studies.

1. MEREDITH DONLEY 610.442.7682 Mbennett22@hotmail.com 22 South 18▪ ▪ th
Street. Allentown, PA 18104▪
CO M M U N I C A T I O N S A N D PR O J E C T MA N A G E M E N T
Performance driven, innovative leader experienced in operations management, training, relationship building, project
management, and market penetration. Leverages decision-making capabilities to drive improvements to the top and bottom
line including establishing plans and growth strategies that ensure the highest level of profitability and drives improvements in
operations and processes. Drove multimillion-dollar revenue growth in highly competitive marketplace. Recruited, built, and
retained top-performing sales teams.
CORE COMPETENCIES
▪ Strategic Planning & Execution ▪ Financial Analysis / Budgeting ▪ Process Improvement
▪ Driving Revenue & Profitability ▪ Internal / External Communications ▪ Sales & Marketing
▪ Project & Operations Management ▪ Relationship Building ▪ Staff Development
CAREER OVERVIEW
Store Manager, 2014-2016 ▪ VICTORIA’S SECRET PINK, ALLENTOWN, PENNSYLVANIA 2016-Present
Managed staff and ensured proper scheduling, staffing, and training completion. Created developmental growth plans,
ensuring performance standards process were properly followed, overseeing the distribution of review ratings and raises.
Established consistency with inventory controls, established consistent accountability for poor customer service and improved
the leadership team through recruitment and training which all had positive effects on improved customer service.
▪ Achieved ranking in top 100 stores consecutively for 18 months
▪ Achieved No. 12 ranking in entire company after finishing 2014 season.
▪ Ranked +52% to bra plan over last year and ended first quarter of 2015, No. 45 in the company.
▪ Reduced operating costs by saving over 300 hours through reevaluating management schedule.
▪ Developed growth strategies targeting market penetration, marketing communication, and distribution. Performed
market research. Created integrated marketing plans while maintaining budgets and reports.
▪ Consistently exceeded goals and received maximum commission bonus for being at least +15% over last year’s sales plan
each month.
▪ Improved associate engagement score by 45 points in 2015 and 6 points in 2016
▪ Attended Angels Institute for top 100 stores in April 2015, November 2015 and April 2016.
▪ Ranked #1 in district for overall shrink performance, decreasing shrink from -2.97% to -1.47%.
Store Manager, 2013-2014 ▪ VICTORIA’S SECRET, STROUDSBURG, PENNSYLVANIA
Managed projects and oversaw operations. Implemented corporate wide strategic plans and collaborated cross-functionally
to support efficiency and effectiveness across operations.
▪ Increased percent of customer loyalty (customers who open a store credit card weekly) from 2.5% to 4.8%.
▪ Improved associate engagement score by 12 points from prior year.
▪ Shortened closing procedure time by 50% by improving associate productivity throughout the day and simplifying
management closing responsibility.
▪ Effectively supported and coordinated communication strategies.
▪ Promoted to a higher volume store in 2015 after 9 months with the company.
Merchandise Team Manager, 2012-2013 ▪ MACYS, WILLOW GROVE, PENNSYLVANIA
Hired and trained all support associates in merchandise placement standards, signing, and pricing. Teamed and worked closely
with management to achieve targeted results. Ensured proper inventory levels, training completion, high levels of customer
service, and managed receiving operations and store markdowns. Performed bookkeeping functions including records
management, assessment of data, and file maintenance. Prepared, examined, and analyzed accounting records and other
financial reports for completeness, to assess accuracy and conformance to procedural and reporting standards.

2. MEREDITH DONLEY 610.442.7682 Mbennett22@hotmail.com Pg. 2▪ ▪
▪ Achieved high customer readiness standards through merchandise placement and delivering an easy to shop
store environment.
▪ Successfully planned and implemented seasonal swing areas, store choice endcaps, ensuring planogram integrity, and off
shelf cross merchandising to maximize sales.
▪ Increased performance through mentoring and coaching staff.
Sales Manager, 2011-2012 ▪ MACYS, MCLEAN, VIRGINIA
Managed $5M business including the second largest Jones Collection plan in the company. Facilitator of Magic 4, 5, and New
Hire Orientation. Ensured quality throughout operations and excellent customer service, creating friendly environment for
customers. Built and established relationships with customers, businesses, networked, and attended professional
conferences.
▪ Exceeded sales goals by developing and executing business strategies for a multi-million dollar family of business.
▪ Improved and drove a high level of excellent customer service through recognition, coaching and training, and increasing
employee morale.
▪ Successfully drove sales of products which included executing promotional campaigns.
▪ Developed team to learn and utilize search and send by having 100% participation, reaching number 1 RTW results for
the district.
▪ Managed projects and project completion time and saved costs by preparing all materials before tasks and through
methodical planning.
▪ Drove and exceeded sales goals through daily training of sales associates using Magic Selling combined with developing a
team centered atmosphere, allowing team to overcome obstacles and increase sales.
▪ Continuously established new methods and procedures to create a high customer readiness standard.
▪ Manager in charge of Specialist Program - utilized to drive business and create recognition store wide.
Sales Associate ▪ COACH, ALLENTOWN, PENNSYLVANIA 2011-2011
As a Sales Associate, learned the importance of establishing a regular customer base and the power of positive experiences for
the customer. Listened to customers’ needs while understanding the significance of capitalizing on the customer’s
motivation.
▪ Built client base for long lasting customer relationships by providing exceptional, courteous customer service.
▪ Exceeded monetary goals.
▪ Participated in monthly floor moves through following company directives.
▪ Maintained stockroom organization on a weekly basis.
EDUCATION
Bachelor of Science Degree in Mass Communication, Public Relations Concentration, Minor in Business Administration,
2010, Mansfield University of Pennsylvania, Mansfield, PA
President, Mansfield Activities Council, 2008-2010
Increased membership base from 18 to 85 members over a two year period. Led team to execute events in excess of 2,500
attendees.
Programming Chair, Student Government Association, 2008-2010
Generated new programming and community service events throughout both the campus and surrounding communities.
Planned and directed campus wide forums quarterly to support campus diversity.
Elected Officer, Committee on Finance, 2008-2010
Allocated a budget in excess of $2M provided by student activity fees to clubs and organizations.