Russell (Rusty) Alban has over 24 years of experience in sales, sales management, and training. He has a proven track record of boosting sales and profits through relationship building, negotiation skills, and efficient management. He is a strong leader who can energize teams and deliver results.

1. RUSSELL (RUSTY) J. ALBAN
14125 West Braemore Close
Green Oaks, IL 60048
mobile 847-682-0676 | rustyalban@comcast.net
SUMMARY
Award-winning sales professional with twenty-four years of experience in sales, sales management and training.
Leveraged relationships, negotiation skills and efficient management of promotional funds to boost sales, improving both
profitability and market share. Demonstrated ability to master diverse challenges and communicate effectively at all
levels. Strongly committed to quality and customer satisfaction. Possess proven leadership and organizational skills
combined with ability to energize teams and deliver results.
HIGHLIGHTED ATTRIBUTES
Demonstrated impact player New Business Development Superior sales closing skills
Exceptional communication skills Persuasion Management Accurate forecaster
Ability to get things done quickly Persistent Product Line Development
Exceptional motivator Ambitious Reliable mentor
Consistently finds new alternatives Easily win others' confidence Exceptional analytical skills
Instincts for what will sell Inspire others to top performance Empathetic listener
PROFESSIONAL EXPERIENCE
PETSTAGES, Northbrook, Illinois 2010 – Present
$16MM Pet Supply Company
International Business Development Manager
Drive volume internationally via 38 distributors covering 49 countries. Reporting to CEO, responsible for delivering
revenue, margin and distribution goals. Partner with customers, product development, finance and logistics. Walgreens,
Lowes, and Publix are large focus of US responsibilities. Winning by and direct communication and flawless execution.
Increased international revenues by 70% / $1.5mm in 2012, yielding $500,000 in incremental gross profit.
Increased Walmart business by 36% gross sales on 2011 modular.
Increased international volume in 2010 by 25% by instituting scorecards, distribution goals, and brand strategies.
PARADIGM SALES AND MARKETING INTERNATIONAL, Green Oaks, Illinois 2009 – 2010
Consumer Products Manufacturer’s Representative Firm
President
Upstart focused around serving unmet needs of Manufacturers. Clients represented within Appliances, HBC, Electronics
and OTC categories. Clients represented and consulted for Haier, Digital Blue and Tribeca. Customers served include
Office Max, Sears Holdings and Walgreens and related ecommerce units. Added 7 new clients in first year of operation.
GB MARKETING, Vernon Hills, Illinois 2006 – 2009
Technology Focused Manufacturer’s Representative Firm
Retail Channel Manager
Driving force of discovering and creating new opportunities with Office Max, Sears Holdings, Walgreens and other
retailers. Firm represented over 20 manufacturers including Logitech, Panasonic, Lexar, Targus and Battery Biz (Duracell
branded products). Personally directed all facets of operations on the retailer side and guided executives of premiere
consumer branded companies. Converted wide portfolio manufacturers into profitable business.
Created 27 new distribution points within two categories at Sears Holdings over three year period. Cultivated a
branded business in both Sears and Kmart formats in four unique sections for Digital Blue. Warner Brothers and
Disney licensed cameras, audio players, accessories and media content developed into a $9MM business in 2009.
Managed entire sales process at Walgreens resulting in $2.2 million of new business in 2007 for Digital Blue.
Drove new category creation of unlocked cell phones and accessories in Sears. Prepared and delivered
executional elements between Nokia, Sharper Image and Alcatel brands/organizations. Four linear foot
planogram set in 937 Sears’ locations. Created subset business on Sears.com and Kmart.com.

2. RUSSELL (RUSTY) J. ALBAN PAGE TWO MOBILE 847-682-0676 | RUSTYALBAN@COMCAST.NET
INGEAR, Buffalo Grove, Illinois 2005 – 2006
$85MM Sporting Goods Manufacturer
Vice President of Sales
Led development of branded backpacks, luggage, and sports bags. Managed private label sales to a diverse set of retailers.
Established inroads for new relationships with office superstores Office Max, Staples, and Office Depot; Do It Yourself
centers Home Depot and Lowe’s; and sporting goods retailers Dick’s, Sports Authority, and Bass Pro Shops.
Solidified distribution gains of 27 new skus for Back to School ( $3,500,000 / 70% of category revenue) at Kohl’s.
Facilitated new distribution and negotiated guaranteed-margin percentages, increasing revenue 10% at Mervyn’s.
Achieved 14 new distribution points in private label assortment, yielding 85% gross sales increase at Academy.
Increased assortment with new category placement ($400,000 incremental); grew other business 15% at Shopko.
FELLOWES, Itasca, Illinois 2003 – 2005
$600MM Privately Held Office Products and Consumer Electronics Company
Regional Sales Manager
Directed nine Manufacturers Representative groups. Managed account relationships including Target, CompUSA, Circuit
City, K-Mart, Sears, Kroger, and Radio Shack reaching $60,000,000+ in compounded annual sales revenue. Assembled
cross functional teams to accomplish company objectives.
Negotiated settlement for two underperforming skus; saved 40% of shredder distribution at Target.
Appointed Category Captain, facilitated Category Review and Deep Dive projects at K-Mart. 33 net distribution
gains fiscal year 2005 to yield 50% revenue growth ($5,000,000 to $7,500,000) and 45% profit improvement.
Gained permanent shredder distribution in all Sears department stores annualized gross revenue = $1,500,000.
GILLETTE, Boston, Massachusetts (Acquired by Procter and Gamble) 1998 – 2003
$8.4B Fortune 300 Consumer Packaged Goods Manufacturer
Team Leader – Drove key account sales and Duracell share growth, generating $30,000,000+ in annual revenue through
key accounts Schnuck’s, Marsh, Eby-Brown, Fresh Brands, Roundy’s, Nash Finch, Blain’s Farm & Fleet, and Batteries
Plus. Responsible for overall team leadership, coaching, and supervising four Account Executives and Administrative
Assistant.
Achieved record high 70% shares in 2002 at Schnuck’s, compared to 49% nationally.
Ensured all team members earned incentive trip and achieved 100%+ quota in 2001.
Area Manager – Directed region sales and merchandising for Duracell. Drove annualized $11,000,000 through Home
Depot Western Great Lakes regional office. Reorganized efforts of 10 employees and broker sales force.
Direct Sales Manager – Founded sales and merchandising organization focused on Home Depot and Long’s. Achieved
Highly Effective rating and selected into President’s Circle both years. Delivered $18,000,000 in revenue covering 25
state Region. Organized national meeting and co-sponsored the sales training initiative.
Generated highest sales growth in Field Sales at 118% over quota for first half 2000.
Awarded two consecutive annual incentive trip awards in 1999 & 2000.
Mass Retail Manager – Achieved US sales and merchandising objectives at Target, Wal-Mart and K-Mart. Primary
representative of Oral-B’s retail interests and business requirements for mass accounts. Provided direction for all facets of
account coverage, product and promotional knowledge, business goals and sales/share achievements. Evaluated Gillette
Retail Services’ performance through analysis of proprietary call reporting system and accounts’ Point Of Sales systems.
Utilized IRI to ensure distribution and promotional plans were executed. Feedback delivered to Team Leader and Vice
President.
Developed and executed new product launch plan that enabled 90% distribution in K-Mart, Wal-Mart and Target
within 8 weeks, compared to 18 weeks for recent competitive launches.
Recognized by Wal-Mart with Vendor Award of Excellence.

3. RUSSELL (RUSTY) J. ALBAN PAGE THREE MOBILE 847-682-0676 | RUSTYALBAN@COMCAST.NET
OTHER RELEVANT EXPERIENCE
WARNER LAMBERT, Milford, Connecticut (Acquired by Pfizer, then sold to Energizer)
$7.2B Fortune 200 Pharmaceutical, Consumer Goods and Confectionary Manufacturer
Key Account Manager – Delivered fact based solutions by understanding category and consumer behaviors. Serviced
regional food retailers including Dominick’s, Certified, Central, Fleming, Kohl’s, and Super Valu. Outlined framework for
implementation and development of business plans. Established category scorecard and introduced strategies around
measuring, monitoring and modifying the category progress on a timely basis. Directed food broker to increased
performance. Generated incremental volume for major product launch increasing share by 60%. Strengthened assortment
and gained stewardship of planogram in majority of accounts.
BAYER, Morristown, New Jersey
$6.5B Fortune 100 Pharmaceutical, Consumer Goods and Diagnostics Manufacturer
Midwest Area Retail Sales Manager – Staffed and trained a retail sales force of 27 Retail Representatives, employed by
Powerforce, a national retail broker, servicing 3000 chain drug and mass merchandiser stores throughout an 11 state area.
Collaborated with National Account Managers to develop action plans covering retail call procedures and objectives.
Coordinated national retail direction for Wal-Mart, American Stores (now Albertson’s), Walgreen’s and Target. Co-
developed an extremely effective national diabetes diagnostic device testing training program. Piloted a program that
introduced the field to K-Mart’s Unit Integrity process. Provided leadership role to Wal-Mart Sales Support Team.
TANDY (Memorex), Fort Worth, Texas
$4.8B Fortune 300 Consumer Goods Manufacturer and Retail Operator
Zone Sales Manager – Developed profitable partnership with over 100 accounts such as Ben Franklin, Dominick’s, Eagle
Foods and Penn-Daniels. Initiated action plans and leveraged resources. Supervised two merchandisers. Increased
volume 131%, $650,000 to $1.5 million during a 2-year period. Earned numerous awards including “Rookie of the Year”
and member of 1992 “District of the Year”. Received two consecutive incentive trip awards.
DODS-MEYER, LTD., Glen Ellyn, Illinois
Toy and Game Focused Manufacturer’s Representative Firm
Manufacturers Representative – Handled national accounts Ace Hardware and Spiegel. Developed headquarter sales and
promotional plans at key customers selling toys and games in six state area within various classes of trade customers.
Added extra $250,000 from 33 new accounts in year one, representing 10% of total volume. Exceeded 1988 territory sales
volume by 20% in 1989.
EDUCATION
Bachelor of Science in Management / Policy and Administration
Indiana University, Bloomington, Indiana