Beth Grapell is a highly accomplished fashion industry professional seeking a senior management or lead sales role. She has over 15 years of experience in the children's fashion industry, having held roles such as VP of Wholesale Sales and Director of Wholesale. In her current role, she increased sales by 50% and launched new divisions and product categories. Previously she grew businesses by 25% annually and opened key accounts. She has a proven track record of building brands and strategic relationships.

1. BETH GRAPPELL 300 East 40
th
Street #14A NYC 10016
bethg305@gmail.com 305.807.0130
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PROFESSIONAL PROFILE: Highly accomplished fashion industry professional with proven leadership capabilities,
long standing relationships and history of building brands in the contemporary children’s market. I am seeking a Senior
Management or Lead Sales role within an established organization with growth potential and longevity.
PROFESSIONAL EXPERIENCE:
Me.n.u - VP of Wholesale Sales 2014-present
• Increased sales volume by 50% driven by the opening of Nordstrom and specialty store growth
• Participated in the design process and merchandising
• Strategized a business model for the better brand and mid-tier by using a verity of costing and margin structures
• Launched accessories and jewelry divisions
• Created new sub-labels for mass market, including Love to me and you and Frankie and Jack
• Opened Bealls, Burlington and Target online
Egg by Susan Lazar - Director of Wholesale 2012-
2014
• Grew total business 25% in first year
• Managed 4 Regional reps with extensive domestic travel
• Opened key accounts including, Barney’s New York, Nordstrom and additional departments of Bloomingdale’s
Kids
• Managed specialty stores, key accounts and department stores globally
• Managed and tracked sales, negotiate terms and discounts, monitor stock levels, reorders, seasonal purchase
plans, and end of season profitability
• Consulted with Management and Buyers to discuss and strategize on sales goals and gross margin plans
• Participate and collaborate in the design process from the inception to execution
• Managed a team internally and oversaw independent reps across the country
Splendid and Ella Moss (Division of VF Corp) - Sales Manager for all divisions of kids 2009-
2012
• Recruited and trained sales team for the children’s divisions (layette, infant, toddler, tween, boys and girls)
• Grew total business from 2009 to 2010 by 23%
• Key team contributor and leader in achieving total sales volume of $8.5 million for 2011
• Implementation of processes and procedures to optimize time and resources to maximize productivity
• Built and maintain relationships with major department store buyers plus over 300 specialty stores nationwide,
while actively seeking new business opportunities
• Managed dept store businesses by reviewing and analyzing weekly selling, stock to sales and monthly profitability
• Collaborate with Design and Merchandising departments to craft seasonal assortments
• Supervise and oversee participation in regional tradeshows and markets
Lil'Atelier Group - Showroom/Sales Manager for all divisions of kids 2006 - 2009
• Spearheaded opening and launch of contemporary kid’s showroom
• Significantly built and maintained existing business for Splendid Littles, (first year increase of 259%), increasing

2. both dept store and specialty business consistently each year, averaging approx 50% and over $1M
• Catapulted the launch of new kids divisions including: Splendid Girl, Ella Girl, Little Ella and Splendid Mills Jr
• Responsible for opening over 200 new doors for the East Coast as well as the Midwest and Southern territory
• Maintained dynamic relationships with top accounts including: Barneys New York, Bloomingdale's, Saks Fifth
Avenue, in addition to numerous specialty stores and boutiques globally
• Regularly visited stores to assure floor was merchandised properly and speak with sales associates regarding
feedback on best sellers, customer reaction and overall store business
• Professional and organized approach to customer service, corporate office communication, follow up and tracking
of orders, production, pricing and shipping status
• Worked closely with Design team on trend forecasting and account/product feedback
• Managed, trained and oversaw sales staff of 5
• Participated and organized local and regional trade shows
• Road work – visited existing regional stores and scouted potential/prospect accounts
Oilily USA, Store Manager 2004 - 2006
• Built and maintained a strong customer base by instilling the highest quality of customer service
• Forecasted and achieved sales goals for the store and individual employees
• Prepared sales reports for Senior Management review
• Reinforced Merchandising, Sales, and Customer Service standards of a luxury-brand environment
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EDUCATION:
B.S., Business Management and Marketing, UNIVERSITY OF FLORIDA, Gainesville, FL (May 1999)