Social Media 101   National CPE Expo Jim Schwab VP Business Development, Social Media Alterian Sept 21, 2009
Agenda Trying something a bit different, a social media discussion  <ul><li>Quick survey </li></ul><ul><li>Overview </li><...
About me….. …..first a disclaimer <ul><li>I am not a Tech Geek, Social Media Geek or Guru </li></ul><ul><li>I am a regular...
About me….. <ul><li>Sales & Marketing in the BtoB space </li></ul><ul><ul><li>Industrial products </li></ul></ul><ul><ul><...
Quick Survey How many have social media account? How many participate regularly? How many work for a company larger than 5...
An overview…. What is Social Media? <ul><li>My definition….. </li></ul><ul><li>It’s content, generated by consumers </li><...
Why should you care? The world has changed for businesses <ul><li>It's no longer about sending a message and expecting it ...
Why should you care? Consumers are overwhelmed
The Social Media Revolution Erik Qualman, Video & Book Socialnomics  “ How social media transforms the way we live and do ...
Twitter “ i was just talking about this the other day - how ineffective/lame the new tropicana packaging is…” Blog “ if yo...
Jim’s Account LinkedIn is a business-oriented social networking site, mainly used for professional networking. ...
Jim’s Account Twitter  is a free  social networking  and  micro-blogging  service that enables its users to send and read ...
Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original v...
Upload and share your PowerPoint presentations, Word documents and Adobe PDF Portfolios on SlideShare. Share publicly or p...
<ul><li>Search engines are the window to the WWW </li></ul><ul><li>What do you do when you want to…… </li></ul><ul><li>Sho...
What not to do!! Social media marketing <ul><li>Old rules don’t apply!!  </li></ul><ul><ul><li>Don’t be blatant in your sa...
<ul><li>Social Media and the Empowered Consumer  </li></ul><ul><ul><li>This Change is not  GOING  to Happen </li></ul></ul...
Thank you <ul><li>Jim Schwab </li></ul><ul><li>+1.585.261.9433 </li></ul><ul><li>[email_address]   </li></ul><ul><li>@jims...
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Social Media Business Applications

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Leveraging Social Media for Businesses

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  • Go to My Profile, walk through it Status update Menu items Contacts Groups Home, show status updates Note how my update will appear, here Go to Future of Social Media Click on Business Case for SM Read thru it a bit Go To Group Directory Search; accounting certification
  • Go to My Profile, walk through it Status update Menu items Contacts Groups Home, show status updates Note how my update will appear, here Go to Future of Social Media Click on Business Case for SM Read thru it a bit Go To Group Directory Search; accounting certification
  • Go to Search by “accounting basics” Note this lady has 1000’s of views
  • Go to Search by “accounting profession” Financial accounting deck Twitter it
  • Go to Google…..search by accounting blogs Click on Crunching the Numbers: Top 50 Accounting Blogs - Biz.Edu Go to #4 Ramblings Chad Bordeaux Do Google search See footprint
  • NEED TO TALK THROUGH EACH OF THESE AND EXPLAIN WHAT THEY MEAN SO PEOPLE REALLY UNDERSTAND
  • Social Media Business Applications

    1. 1. Social Media 101 National CPE Expo Jim Schwab VP Business Development, Social Media Alterian Sept 21, 2009
    2. 2. Agenda Trying something a bit different, a social media discussion <ul><li>Quick survey </li></ul><ul><li>Overview </li></ul><ul><ul><li>What is SM? </li></ul></ul><ul><li>Why should you care? </li></ul><ul><li>What should you do? </li></ul><ul><ul><li>Listen, learn, engage and participate </li></ul></ul><ul><li>Applications, case studies & demos. </li></ul><ul><li>Leveraging Social Media and Social Media Marketing </li></ul>
    3. 3. About me….. …..first a disclaimer <ul><li>I am not a Tech Geek, Social Media Geek or Guru </li></ul><ul><li>I am a regular guy </li></ul><ul><ul><li>Fax machine </li></ul></ul><ul><ul><li>Car phone, cell phone </li></ul></ul><ul><ul><li>Internet & email </li></ul></ul><ul><li>I try to be a guru in understanding how to best communicate with my target consumers </li></ul><ul><ul><li>Isn’t that what it’s all about?!!! </li></ul></ul><ul><li>Communicate: Right place, time, with the right message, to the right individual </li></ul>
    4. 4. About me….. <ul><li>Sales & Marketing in the BtoB space </li></ul><ul><ul><li>Industrial products </li></ul></ul><ul><ul><li>Technology solutions, Product development & marketing </li></ul></ul><ul><li>Most recently, market research </li></ul><ul><ul><li>Talking to consumers, collecting very structured feedback on their thoughts, feelings and motivations products, services, brands….etc. </li></ul></ul><ul><li>Currently, Social Media Monitoring </li></ul><ul><ul><li>Techrigy, an Alterian Company </li></ul></ul>
    5. 5. Quick Survey How many have social media account? How many participate regularly? How many work for a company larger than 500 people?
    6. 6. An overview…. What is Social Media? <ul><li>My definition….. </li></ul><ul><li>It’s content, generated by consumers </li></ul><ul><li>User generated content </li></ul><ul><li>Technological advancements have allowed regular consumers to generate their own content and share it with the World </li></ul><ul><li>People share their thoughts, feelings, passions………and yes there is loads of crap </li></ul>The clique
    7. 7. Why should you care? The world has changed for businesses <ul><li>It's no longer about sending a message and expecting it to be heard </li></ul><ul><li>Consumers trust one another more than they trust corporations & marketers </li></ul><ul><li>Social media gives them a way to connect </li></ul><ul><li>They consume — and are a part of — multiple media, simultaneously </li></ul><ul><li>They determine what is relevant — and will avoid your communication if they don’t want to receive it </li></ul>
    8. 8. Why should you care? Consumers are overwhelmed
    9. 9. The Social Media Revolution Erik Qualman, Video & Book Socialnomics “ How social media transforms the way we live and do business” www.socialnomics.com Why should you care? It’s not a “fad” and it’s not going away…..
    10. 10. Twitter “ i was just talking about this the other day - how ineffective/lame the new tropicana packaging is…” Blog “ if you really want to stretch your dollars you can use your registered starbucks card to buy an iced coffee and get a free refill….” YouTube “ just got my new toshiba netbook. seems to be working reat. will be nice to use this rather then lugging around my big dell….” Why should you care? Listen, learn & engage
    11. 11. Jim’s Account LinkedIn is a business-oriented social networking site, mainly used for professional networking. ...
    12. 12. Jim’s Account Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140  characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . …… per Wikipedia
    13. 13. Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience.
    14. 14. Upload and share your PowerPoint presentations, Word documents and Adobe PDF Portfolios on SlideShare. Share publicly or privately. Add audio to make a webinar. Take a tour or Start Uploading !
    15. 15. <ul><li>Search engines are the window to the WWW </li></ul><ul><li>What do you do when you want to…… </li></ul><ul><li>Shop for a car? </li></ul><ul><li>Find a consultant? </li></ul><ul><li>Book a travel reservation? </li></ul><ul><li>Research you next vacation spot? </li></ul>What should you do? Branding, personal & professional Google
    16. 16. What not to do!! Social media marketing <ul><li>Old rules don’t apply!! </li></ul><ul><ul><li>Don’t be blatant in your sales approach via SM </li></ul></ul><ul><ul><ul><li>The clique applies here </li></ul></ul></ul><ul><ul><li>It’s about engagement!! </li></ul></ul><ul><li>It’s not an event or one time project </li></ul><ul><ul><li>SM marketing is an ongoing process </li></ul></ul><ul><ul><li>Don’t create a FB page & Twitter account and then never use them </li></ul></ul><ul><li>Start with responding to negatives. </li></ul><ul><li>Be genuine!! </li></ul><ul><li>Be transparent!! </li></ul>
    17. 17. <ul><li>Social Media and the Empowered Consumer </li></ul><ul><ul><li>This Change is not GOING to Happen </li></ul></ul><ul><ul><li>This Change HAS Happened </li></ul></ul><ul><li>Have You? </li></ul>
    18. 18. Thank you <ul><li>Jim Schwab </li></ul><ul><li>+1.585.261.9433 </li></ul><ul><li>[email_address] </li></ul><ul><li>@jimschwab </li></ul><ul><li>SM2 Freemium http://sm2.techrigy.com </li></ul><ul><li>Techrigy, an Alterian Company </li></ul><ul><li>SM2 Social Media Monitoring </li></ul>Sign up for a FREE Social Media Monitoring account!!!

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