This document summarizes a presentation about using social media as part of an inbound marketing strategy. It defines inbound marketing as focusing on being discovered by customers rather than traditional outbound tactics. Social media is important for inbound marketing because it allows businesses to engage prospects and spread content virally. However, many businesses struggle with social media because they don't understand the online environment or aren't active enough. The presentation also discusses tools for different aspects of inbound marketing and social media channels like Facebook, highlighting the importance of paid, owned, and earned media.
Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.
This document provides an overview of social media marketing strategies. It discusses how social media allows for two-way communication and user-generated content. The document outlines best practices for social media use, including defining objectives and target audiences before choosing platforms. Examples are given of how companies have successfully used social media to engage customers, such as Blendtec's "Will it Blend" videos.
Generating Business Through Social Media and Your WebsiteLegal Media Matters
Building a robust website and a presence on social media takes time and effort. But is it worth it? Establishing a personal brand, showcasing expertise and creating an online network will be discussed during this presentation.
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
Social media as communication tool draftMamoun Matar
The document provides guidance on using social media for organizations. It discusses how social media allows for conversations and storytelling online. It then outlines the following steps:
1) Do networking and learn about social media and why it's important.
2) Examine current communication methods and make a plan for good social media use. Consider the best ways to communicate.
3) See how other organizations benefit from social media and try out social media websites. The goal is to have fun while learning.
Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
Michael Vorel, CEO of Vastplanet.com presents on Internet Marketing and Social Media for the International Business Summit in Tampa, Florida. Covers marketing 101, internet marketing, local marketing and social media trends that a business can use.
This document provides an overview of social media marketing strategies. It discusses how social media allows for two-way communication and user-generated content. The document outlines best practices for social media use, including defining objectives and target audiences before choosing platforms. Examples are given of how companies have successfully used social media to engage customers, such as Blendtec's "Will it Blend" videos.
Generating Business Through Social Media and Your WebsiteLegal Media Matters
Building a robust website and a presence on social media takes time and effort. But is it worth it? Establishing a personal brand, showcasing expertise and creating an online network will be discussed during this presentation.
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
Social media as communication tool draftMamoun Matar
The document provides guidance on using social media for organizations. It discusses how social media allows for conversations and storytelling online. It then outlines the following steps:
1) Do networking and learn about social media and why it's important.
2) Examine current communication methods and make a plan for good social media use. Consider the best ways to communicate.
3) See how other organizations benefit from social media and try out social media websites. The goal is to have fun while learning.
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
The slide deck from my presentation at Dialogkonferansen 2014 in Strömstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
1) Social media marketing has become an important new marketing strategy that utilizes websites like Facebook and Twitter to engage with consumers and build brands.
2) Both large and small companies can benefit from social media marketing by refining products, establishing name recognition, and creating buzz around new products.
3) While traditional marketing through print, radio, and TV will still be important for some time, social media marketing provides a new way for companies of all sizes to connect with consumers, especially younger generations, and gain valuable feedback.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
The document discusses the benefits of social media for businesses, including building community, increasing brand awareness, attracting customers and talent. It provides an overview of popular social media platforms like Facebook, LinkedIn and Twitter. The document also offers tips for creating an effective social media strategy, such as setting goals for each channel, monitoring conversations, and engaging customers and industry leaders. Sample strategies from different companies are presented to illustrate how social media can be leveraged.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
Newtricks.co was founded with one task – to ensure businesses are successful in Social Media Marketing. We are ”totally” focused and committed on just that. You have just found the right people to help you succeed in the fastest growing and most important marketing medium on the planet.youtub
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
This document summarizes a lecture on using profiles and pages on Facebook and Pinterest for business purposes. It discusses how companies can use social media strategically to engage customers, monitor conversations, and test marketing campaigns. Specific examples are given of how brands like Old Spice, Gatorade, and Nordstrom use Facebook pages and Pinterest boards to interact with followers, drive traffic, and increase sales. The document stresses that social media allows businesses to directly influence brand positioning and be part of customers' daily lives if used for participation and two-way communication rather than just broadcasting messages.
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
The document outlines a seminar on advanced social media marketing for businesses. It discusses the benefits of social media for customer relations, marketing, sales, and search engine optimization. It addresses whether a company should use social media and which networks are most effective. The presentation cautions against common mistakes like not participating actively or failing to engage others. Examples are given of how other companies have successfully used social media. The document concludes by advising listeners to assess their clients' social media use, avoid making false promises, use social media management tools, and consider in-house versus external social media management.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
How To Sell Through Social Media – And Why B2Cs Have A Lot To Learn From B2BsJonathan Wichmann
The slide deck from my presentation at Dialogkonferansen 2014 in Strömstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
1) Social media marketing has become an important new marketing strategy that utilizes websites like Facebook and Twitter to engage with consumers and build brands.
2) Both large and small companies can benefit from social media marketing by refining products, establishing name recognition, and creating buzz around new products.
3) While traditional marketing through print, radio, and TV will still be important for some time, social media marketing provides a new way for companies of all sizes to connect with consumers, especially younger generations, and gain valuable feedback.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
This document discusses new media marketing tools for small businesses. It defines new media as online content that can be accessed anytime from any device. Social media is described as interactive platforms where users create and share content. When combined with marketing, new platforms provide powerful communication tools like word-of-mouth at high speeds. Both inbound and outbound online marketing strategies are covered. The importance of analytics and creating an online marketing strategy and plan are also discussed.
The document discusses the benefits of social media for businesses, including building community, increasing brand awareness, attracting customers and talent. It provides an overview of popular social media platforms like Facebook, LinkedIn and Twitter. The document also offers tips for creating an effective social media strategy, such as setting goals for each channel, monitoring conversations, and engaging customers and industry leaders. Sample strategies from different companies are presented to illustrate how social media can be leveraged.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
Newtricks.co was founded with one task – to ensure businesses are successful in Social Media Marketing. We are ”totally” focused and committed on just that. You have just found the right people to help you succeed in the fastest growing and most important marketing medium on the planet.youtub
Pages and Profiles: Understanding Facebook & Pinterest Susan Chesley Fant
This document summarizes a lecture on using profiles and pages on Facebook and Pinterest for business purposes. It discusses how companies can use social media strategically to engage customers, monitor conversations, and test marketing campaigns. Specific examples are given of how brands like Old Spice, Gatorade, and Nordstrom use Facebook pages and Pinterest boards to interact with followers, drive traffic, and increase sales. The document stresses that social media allows businesses to directly influence brand positioning and be part of customers' daily lives if used for participation and two-way communication rather than just broadcasting messages.
The document discusses social media and its importance for small businesses. It defines social media as the democratization of information that allows people to publish content and have conversations. It discusses how social media allows two-way communication between businesses and customers. It also provides an overview of key social media networks like Facebook, LinkedIn, and Twitter and how businesses can use them strategically to engage customers and build their brand.
The document outlines a seminar on advanced social media marketing for businesses. It discusses the benefits of social media for customer relations, marketing, sales, and search engine optimization. It addresses whether a company should use social media and which networks are most effective. The presentation cautions against common mistakes like not participating actively or failing to engage others. Examples are given of how other companies have successfully used social media. The document concludes by advising listeners to assess their clients' social media use, avoid making false promises, use social media management tools, and consider in-house versus external social media management.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Small businesses often object to social media due to lack of time, resources, or understanding of how it can help. However, social media provides opportunities for customer communication, brand exposure, traffic, SEO, and talent acquisition. Key networks include Facebook, Twitter, YouTube, and LinkedIn. Content like blogging is important for establishing thought leadership. An effective strategy starts small, such as choosing top networks, and creates customized content addressing customer needs and objectives.
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.
Presentation held at the University of Applied Sciences Novia, on 1st of December 2011.
This presentation to inbound marketing is an introductory by its nature and includes short company intro as well.
The value is limited for experienced inbound and content marketers.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
This document discusses how social media can help B2B companies reach more customers online. It notes that over 90% of B2B purchases now have some online component, so companies need more than basic brochure websites. Social media allows for "pull marketing" where customers control when they engage, as opposed to traditional "push marketing". The document provides an overview of social media platforms like LinkedIn, Facebook, and Twitter that B2B companies can use to drive traffic, build relationships, and learn from customers. It stresses developing a social media strategy with measurable goals.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
This presentation discusses social media for business. It begins with defining social media and providing a brief history of social media from before the internet to modern platforms. It then discusses top social media platforms and goals for businesses using social media. The presentation identifies obstacles to social media use and provides a 6-step process for driving web traffic. It also discusses the concept of "Generation C" in social media and emphasizes that one consistent message is important across social media platforms.
Expert Advice on Maximizing Social Media Don Schindler
Don Schindler, Managing Director of Print, Web & Multimedia at the University of Notre Dame, gave a presentation on maximizing social media. He discussed having a social media strategy with goals, governance, education, execution, measurement, and adjustments. He covered specific tactics for Facebook, LinkedIn, and Twitter, including best practices, common mistakes to avoid, and tools to use. The key message was that the focus should be on helping others through social media to build advocates and spread your message.
This document summarizes a lecture about using profiles and pages on social media platforms like Facebook, Pinterest, LinkedIn, and Twitter. The lecture discusses how companies can use these platforms strategically by monitoring conversations, responding to customers, amplifying key messages, and leading discussions. It provides examples of how brands like Old Spice, Ford Escape, and Gatorade have used social media successfully. The lecture also compares Facebook and LinkedIn profiles and pages, discusses how to use Pinterest for business, and explains how companies are using Twitter strategically. The overall message is that social media allows companies to directly engage with customers and influence brand positioning if used proactively.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Facebook provides a powerful platform for businesses to connect with customers and grow their brand. The document outlines best practices for setting up and optimizing a Facebook business page, including choosing a striking cover image, providing a concise description, featuring key apps, and sharing company milestones. It recommends posting engaging content 1-2 times per day that follows an 80/20 rule of news versus self-promotion. Facebook pages should also offer deals, ask questions, and experiment with interactive posts to spark dialogue.
PR & Technology How to Be Effective in Today’s Digital World PerkettPR
This document discusses how PR and technology have merged, and the importance of using digital tools and a human approach to connect with customers. It emphasizes using social media, content, and multiple channels to build awareness, share knowledge, and understand customers. Effective digital PR requires being helpful, consistent, innovative, and measuring ROI. The future of PR lies in social media participation and a connected, multi-channel strategy.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Bob Miller is a social media marketing consultant who teaches classes on using social media for business purposes. The class covers major social media sites like Facebook, Twitter, LinkedIn and YouTube and how small businesses can use them to build their customer base, network, and drive traffic to their website. The class instructs students to start by establishing a presence on the top social networking sites and to use social media for both marketing and market research. It emphasizes the importance of consistent, frequent posting of useful content to build credibility and engagement over time.
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Enhancing Adoption of AI in Agri-food: Introduction
Social Media as a Part of Inbound Marketing
1. Social Media as a Part of Inbound
Marketing
Presentation by Mikko Rindell at Turku University of
Applied Sciences, in Salo Finland (9.3.2012)
2. Content
1. Company and personal introduction
2. Inbound Marketing in a nutshell
3. Social media as a part of Inbound Marketing
4. Why businesses struggle to understand social
5. Tools and strategy vs. Strategy vs. tools
6. Facebook Marketing
7. ZMOT
8. Paid – Owned – Earned
9. Questions
3. Company Introduction
" The initial idea of
creating Tatami in
2007
" Founded in 2008
by Joonas Rinne,
Timo Humalamäki
and Mikko Rindell
4. About myself
" Studied Information Systems Science and IB at TSE
" Co-founded Boost Turku entrepreneurship society
09-10
" Co-founded Tatami in 2008, actively working since
2010
" IB studies at Turku university of applied sciences in
2004-05
" High School in Halikko
5. Company Introduction: Tatami
" In 2008 we started as Search Engine Marketing service
provider, with special understanding of Russian online
media and search engines.
" Today we describe ourselves as Inbound Marketing
Agency
" We take care of our clients’ web presence, both locally
and internationally
6. Take-away from this lecture
1. Understand the basics of inbound marketing and why it is so
powerful
2. Understand the best way to use most of the Social channels
3. Understand the difference between Paid, Owned and Earned
4. Zero Moment of Truth
7. Inbound Marketing in a nutshell
GET
FOUND
ENGAGE
SELL/CONVERT
CRO
=
Conversion
Rate
Op0miza0on
Measurement
(web
analy0cs)
8. Inbound marketing in a nutshell
" Inbound Marketing is a marketing strategy, in which the
company aims to be discovered by its customers.
" This is the opposite of traditional marketing, which
focuses on finding customers and raising awareness
among them.
" In the current flood of advertising people is often tired
with, and even educated to avoid, traditional
advertising (TV, radio, direct mail, trade shows, cold
calling etc.)
9. To keep it simple:
" Make sure that your business can be found online
" Turn your visitors & leads into customers by engaging
them first
" Analyze and develop
10. How to do this?
" By creating high-quality content (blogs, videos, guides
etc.)
" Use Search Engine Marketing in its different forms (so
that the potential customers can find your content)
" Use social media systematically (for maintaining the
contact to your prospects and spreading your content)
11. Tools for executing the inbound
strategy
" Most of the tools used in inbound marketing are already
used regularly by today’s marketers (at least digitally savvy
ones)
" An inbound marketer harnesses the full potential of these
different tools
" Tools can be divided into three categories:
– Tools to get found
– Tools to convert
– Tools to analyze
12. Tools to get found
" Blogging
" Website
management
" Social media
" SEO tools
– On-page
– Off-page
13. Tools to convert
" Prospect
intelligence
" Lead intelligence
" Landing pages
" Email manager
" Lead nurturing
" A/B testing
14. Tools to analyze
" Web analytics
" Marketing
analytics
" Competitor
tracking
" Blog analytics
Source:
hJp://rogernolan-‐blog.com/
tag/web-‐analy0cs/
15. Why do companies have difficulties
with inbound marketing?
" It is still pretty unknown (especially in Finland)
" Lack of knowledge in understanding the online
environment
" Hard to find the time for blogging
– To succeed in blogging you need to go all-in
" It needs a lot of convincing that you should first give
away something for free before selling anything
" Many others..
16. Social Media and Inbound
Marketing
" Social media platforms are the place where businesses can
easily engage their prospects and customers
" Social Media is getting every day more and more important
in sense how you discover new stuff
" It is the place where content can be spread, or in best cases
the content spreads virally
" Inbound Marketing ≈ Content Marketing
" Think about this (Kony2012):
http://www.youtube.com/watch?v=Y4MnpzG5Sqc
17. Why most businesses struggle
with Social Media?
" Let’s think about the past; the available channels were
limited to few
" Today’s marketers need to be awake all the time
– E.g. Pinterest
" Most businesses are mentally stuck in the era when
just having a website was the thing Today it’s
nothing!
" The industry is still very young and evolving quickly
18. Why most businesses struggle
with Social Media?
" When businesses are planning their digital presence
they forget the basics
" HUMANS want to interact with HUMANS
" Many decision makers in companies just aren’t familiar
with the tools by themselves
" Acceptance of 24/7/365 presence
" Many others?
19. Strategy vs. tools
" It is widely accepted in the marketing literature that you
first need to form a strategy and after that you execute.
" This doesn’t apply to Social Media very well – WHY?
" Back in the days businesses knew the channels based
on which they could form the strategy
– TV, Radio, News papers, Magazines, Trade shows, Outdoor
advertising, cold calling etc.
" Today the executers need to get familiar with the
channels first
20. Facebook in Social Media
Marketing
" Remember; Facebook alone is not Social Media
– It’s huge though
" Facebook Marketing can be divided into 3 different
categories:
1. Advertising; Ads and sponsored stories
2. Applications
3. Facebook Pages
21. Facebook Advertising
" Precise targeting
" Weak CTRs
" Not differing a lot
from traditional
banner ads
" Picture matters a
lot
22. Facebook Pages
" Used to interact with followers/fans
" Still very weakly used by many businesses
" THIS IS WHERE THE ACTUAL POTENTIAL OF
SOCIAL MEDIA IS HIDDEN
" Keyword for proper use CONVERSATION
" Not a push channel
23.
24.
25. Other Facebook Marketing tactics
you might not know about:
" Facebook Insights for your website
" Facebook comments
– For a blog
– For product pages
" Facepile
26. Rand Fishkin blogged in July 2011
• Social Media Marketing: Facebook + Twitter Aren’t
Enough
• Why is that?
27.
28.
29. But what about others (2011):
100+
million
25+
million
10+
million
Up-‐and-‐Comers
users
users
users
Facebook
Reddit
Tumblr
Posterous
StumbleUpon
StackExchange
TwiJer
Flickr
Care2
Namesake
Slideshare
Quora
LinkedIn
Yelp
Scribd
Foursquare
DeviantArt
Hunch
Youtube
Wikipedia
Digg
(fading)
Forrst
Delicious
Dribbble
Myspace
(fading)
(fading)
30. And Pinterest
" At the moment 1.36 million users daily
" Gender breakdown: Female 68%, Male 32%
" Over 10.4 million registered users
" 9 million monthly Facebook-connected users
" BIGGEST TAKE-AWAY: It wasn’t on that list made 8
months ago.
31.
32. ZMOT mixes with Social
" This is already happening
" It is somewhat unpredictable
" Businesses and marketers who get this will win
33. Paid – Owned – Earned: buzzwords in
social media marketing
34.
35. Paid – Owned – Earned: buzzwords in
social media marketing
" The big question among Social Media Marketers at the
moment is what is the best way to combine these?
" Earned media is the one increasing most in importance
" Marketers need to understand that Social Media is not
vertical like advertising or PR but a horizontal layer
" It is connected to businesses from customer service to
customer acquisition to customer retention!
" Measuring the VALUE of Social Media is important, it varies
often according to campaign objectives
38. Thank you!
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www.tatami.fi/blogi (only in Finnish)
You’ll find this presentation on Slideshare under the
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