The slide deck from my presentation at Dialogkonferansen 2014 in Strömstad, Sweden.
A big thanks to Augie Ray who provided a lot of the data (http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html).
Visit OrcaSocial.com to learn how we help B2B companies use social media and social technologies the right way.
Content marketing: Producing low-cost content that worksJonathan Wichmann
A take on how to get the basics of content marketing right. It's all about having a content infrastructure in place, knowing what the different content forms are good at, and – of course – knowing your products and your target groups.
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13. Jonathan Wichmann
The slidedeck from my presentation at Webbstrategidagarna in Stockholm on 21 November 2013.
In the presentation I went from talking about Maersk Line, tried to condense the case into 10 rules/commandments, and finally talked about some other trends revolving around my new job at Wibroe, Duckert & Partners.
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
Facebook and other social media outlets represent the biggest opportunity currently available for easily and affordably understanding consumer opinion.
Millions of comments are made each day and are available for data mining and analysis. This information can arm you and your organization with the tools you need to optimize for people to respond.
Arm your campaign or issues advocacy efforts with modern tools and the power of data.
Content marketing: Producing low-cost content that worksJonathan Wichmann
A take on how to get the basics of content marketing right. It's all about having a content infrastructure in place, knowing what the different content forms are good at, and – of course – knowing your products and your target groups.
Maersk Line in social media (and more). Webbstrategidagarna, Nov 13. Jonathan Wichmann
The slidedeck from my presentation at Webbstrategidagarna in Stockholm on 21 November 2013.
In the presentation I went from talking about Maersk Line, tried to condense the case into 10 rules/commandments, and finally talked about some other trends revolving around my new job at Wibroe, Duckert & Partners.
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
Facebook and other social media outlets represent the biggest opportunity currently available for easily and affordably understanding consumer opinion.
Millions of comments are made each day and are available for data mining and analysis. This information can arm you and your organization with the tools you need to optimize for people to respond.
Arm your campaign or issues advocacy efforts with modern tools and the power of data.
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
features of social media, types of social media, types of conversion marketing, social media marketing concepts, impacts of social media on every business
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Overview on Indian Media and Advertising industry Moses Gomes
The presentation offers overview on Indian media and advertising industry, key trends in this industry, how it is growing and government initiatives. Further, the presentation highlights key case studies and iconic advertisers. This presentation will help mass media and students from advertising industry to understand new opportunities.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
Developing a corporate social media strategy requires precision planning, thoughtful stakeholder analysis, alongside some measurable objectives. The POST model is the foundation for any digital media strategy.
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
My slide deck from the EXCHAiNGE conference in Frankfurt, 24-25 June 2014, focusing on how the collaborative economy impacts the supply chain. The research relies heavily on the work done by Jeremiah Owyang in this space.
Read more: http://cultbizztech.com/most-promising-start-ups-in-logistics/
Eric Swayne, Director of Social Analytics & Insights at M/A/R/C Research, highlighted the business applications of social media at the National Association of Local Advertisers in June 2011.
Open Brands: How Social Media is Pushing Radical Transparency on Brand Manage...Earthsite
Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
features of social media, types of social media, types of conversion marketing, social media marketing concepts, impacts of social media on every business
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
Maersk Line and why social media still matter. E-commerce 2014 in Stockholm o...Jonathan Wichmann
My presentation from the e-commerce conference in Stockholm on 2 April 2014. I talked about first the Maersk Line in social media case study, secondly about trends and topics that are important moving forward, e.g. about employee engagement and how to create a social media presence that ads business value to your business.
Overview on Indian Media and Advertising industry Moses Gomes
The presentation offers overview on Indian media and advertising industry, key trends in this industry, how it is growing and government initiatives. Further, the presentation highlights key case studies and iconic advertisers. This presentation will help mass media and students from advertising industry to understand new opportunities.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
Developing a corporate social media strategy requires precision planning, thoughtful stakeholder analysis, alongside some measurable objectives. The POST model is the foundation for any digital media strategy.
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
My slide deck from the EXCHAiNGE conference in Frankfurt, 24-25 June 2014, focusing on how the collaborative economy impacts the supply chain. The research relies heavily on the work done by Jeremiah Owyang in this space.
Read more: http://cultbizztech.com/most-promising-start-ups-in-logistics/
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...Carine ESTEVES
Coined by Jeff Howe, the term Crowdsourcing – a composite of Crowd and Outsourcing, describes outsourcing to the crowd. Afar from cost, advantages and opportunities for a company can be considerable. It can outsource the risk of failure and it only pays for products or services that meet its expectations. This phenomenon covers various situations. Seeking to mobilize external competencies, it has interested a large number of businesses. However, this concept has reach its maturity and its limits seem to be pointed out as bad from professionals of different industries. Crowdsourcing is lacking a general and synthetic view of this concept. The purpose of our paper is to characterize Crowdsourcing in its various aspects. First we describe of Crowdsourcing, and offer examples illustrating the diversity of Crowdsourcing typology, practices, business models and we present comparisons between Crowdsourcing and established theories (Open Innovation, User Innovation).
Relying upon a group of persons (crowd) can be an adequate method, because of its unique characteristics that are made possible by the Internet.
Crowdsourcing offers extraordinary potential for resolving tasks efficiently by tapping into the skills of large groups of people. To illustrate so, we explain how Capseo, a crowdsourcing based company, works with freelancers from around the world to make online marketing campaigns.
Finally, we present some potential benefits and pitfalls of Crowdsourcing and explain how to bypass its obstacles to offer a strong value proposition to customers.
Slides Martijn Arets at the 2nd International Workshop on the Sharing EconomyCrowd Expedition
Slides of the presentation of Martijn Arets at the 2nd International Workshop on the Sharing Economy 'A research on the real added value and potential of the collaborative ‘crowd’ economy?'.
Read the full paper: http://bit.ly/IWSE2016
Presented at the Crowdsourcing Week London Summit, October 3, 2013 by Paul Higgins of Crowdvalley. For more information, visit http://crowdsourcingweek.com.
Defining the Crowd Economy - Overviewing the Top 14 Segments of Crowd, Sharin...Sean Moffitt
Pioneering work on classifying, studying, tracking and codifying the fast growing crowd economy - so much more beyond Uber, Airbnb and Kickstarter -- part of the presentation series from precog Digital, CSW2 and Sean Moffitt
At our #SocialCloud on Monday 3rd June 2013, Dirk Singer presented his thoughts on Social ROI and where he feels it fits with current commercial activity.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Thirst: What Drives Social Media CampaignsMike Johnston
In the first half the 20th century public relations drove consumer perception. And the likes of Edward Bernays – the man who coined the term public relations – manipulated the media to influence consumers with the three great motivators: sex, greed, and fear.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
This slide is about how social media is impacting on large as well as small businesses(SMBs).How social media is influencing customers to reach companies through facebook, instagram etc social networks.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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5. Someone has been lying
• The majority of companies using social media are off-track.
• The problem? The efforts are led by marketers who do not understand social.
• It’s called Social Media Marketing.
• And it never worked (particularly well).
• Only very few brands have what it takes to easily capture the social space, i.e. both interesting
products, an attractive corporate culture, and brand ambassadors who want to be involved and
spread the story of the company.
• Nevertheless, social media has become big business. An increasingly big part of the marketing
budgets are ending up at Facebook, Twitter and LinkedIn.
7. Wrong: Consumers couldn’t care less about brands.
• 68% of american consumers “always” or “mostly” ignore brand posts on social media.
(Kentico, 2014)
• College students in the US: "Nearly half stated they didn't believe brands should be on
social media or they didn't personally follow brands" and "nearly 70% report following
three or fewer brand across all social media.” (Cocentric, 2014)
• "Most social media users feel negatively towards marketing strategies by companies on
social media sites, with 35% saying that they often hide companies’ updates if they
update too often.” (YouGov, 2013)
• Global survey: “83% of consumers have had a bad experience with social media
marketing.” (Pitney Bowes, 2014)
9. Wrong: Using social media does not make you more trustworthy as a brand.
• Only 2% of American consumers think a company’s social media profile is its most
credible channel or platform. The credibility numbers are almost 90% lower for social
media than for traditional advertising and website. (Adobe, 2013)
• Only 15% of American consumers trust social media posts from companies. Twice as
many trust information on corporate websites. (Forrester, 2014)
• Social ads are among the least trustworthy forms of advertising, considerably lower than
ads in traditional media. (Nielsen, 2014)
11. Wrong: Social media is not a good tool for acquiring new customers.
• More than half of consumers are ‘liking’ brands on Facebook because they are already
customers. Only 1 out of 6 ‘like’ a brand because they might buy from the company one day.
(Adobe, 2013)
• A research study of UK consumers concludes that “the followers / likers of companies are
most likely to be current customers (33%) whose primary motivation is a desire to get
something in return (34%).” (YouGov, 2013)
• In 2013, digital consultancy L2 investigated 250 prestige-brands and found that over 4 years
less than 0,25% of new customers came from Facebook and 0,01% from Twitter. In
comparison, 10% came from paid search and 7% from email marketing. (L2, 2013)
• As if that’s not enough: L2’s investigation also showed that customers acquired via social
channels had lower lifetime value than customers acquired via e.g. paid search.
13. Wrong: There’s no connection between fan count and bottom line.
• In a study from 2012 of the 40 US companies on the stock exchange who have most Facebook fans
and are tracked by American Customer Satisfaction Index (ACSI) there’s a negative correlation (-0,3)
between number of Facebook fans and CSAT. And no correlation (-0,1) between Facebook fans and
stock price. (Augie Ray, 2012)
• The same is true for the top 50 US brands on Twitter. Their average score is below the median score
in the NASDAQ index. (Augie Ray, 2014)
• Some specific examples: The sales numbers for Lady Gaga’s ARTPOP album were hugely
disappointing even though she promoted it heavily on Twitter where she has the 4th largest profile;
BlackBerry has hit the bottom financially even though it’s one of the most popular brands on Twitter;
and Dippin' Dots went bankrupt just a few days after they reached their 5 million Facebook fans
milestone.
15. Wrong: Consumers are not buying the products they hear about on social media.
• Even though there are many examples of social media content leading to sales it’s not feasible to claim
that social media in general has a positive impact on the buying behaviour.
• According to one survey, 72% of American consumers “never” or “hardly” ever buy a product they heard
about on social media. (Kentico, 2014)
• Another survey reports that only 18% of consumers buy a product they heard about on social. (PwC, 2013)
• Finally, a third survey reports that only 19% of consumers buy a product they heard about on social.
(YouGov, 2013)
• These survey based number are not promising. However, the measured numbers are much worse:
According to Experian social media provides only 7,7% of the traffic to retail websites (even though social
media is the most popular activity on the web). (Experian, 2014)
• And on Black Friday last year IBM tracked conversions on 800 retail sites. The result?
16. Social media was responsible for only 1% of
the traffic that led to sales on Black Friday
last year…
17. “It is difficult to get a man to understand
something when his salary depends on his
not understanding it.”
- Upton Sinclair
23. Social selling: Empowering your thought leaders to teach where customers learn
• It’s all about training and empowering your employees (sales reps and thought leaders) to use
social networks to network and share knowledge.
• By sharing relevant knowledge with their professional network (incl. both existing and potential
customers) social sellers build trust and create a pull towards them. And then they sell (and they
prospect too).
• By getting in early in the sales funnel (if such a thing really exists) social sellers are shaping
buyers demand long before they buy.
• It’s part of a bigger trend: From price selling to value selling.
• In 2012, CEB first identified this approach and saw astounding results.
24. A new approach is needed because the need to get in early is new (sic!)
• The customer decision journey has changed dramatically in recent years.
• Today, buyers (except FMCG buyers) do up to 70% of their research online (websites, P2P, social media).
• In many cases they make their purchasing decisions without contacting the supplier / sales rep.
The average purchase decision is 57% complete, and more than 10
information sources have been consulted, by the time a supplier is
engaged.
Learn Define Needs Access Options Make Decision
Source: CEB, 2012
25. IBM: Ready-made social messages
• A marketing-led approach where both
rep concerns of additional work and
company concerns of rep-generated
content are eased.
• Marketing should play a big part of it:
Sourcing prospects, managing pipeline,
producing content, training sales reps
etc.
• Results? Both IBM and Morgan Stanley
say they are generating “considerable
sales”.
• In general: More opportunities, more
likely to hit quota and more productive.
26. So what can B2Cs learn from B2Bs and social selling?
If you want to do marketing through social media you need to:
• Figure out how you can get in at an earlier
stage of the buying process
• Understand your audience much better
• Create content so valuable and relevant that
people would pay for it
• Make more use of ambassadors (e.g.
employees) who can carry your story
!
• Let go of the sales KPI’s
• Focus more on storytelling
• Be creative
• Make it personal !
• Market your company (hardware, employees,
brand), not your products
• Be online day and night to constantly give!
29. What social media
can do for you
!=
What social media
cannot do for you
!
=
!
DIRECT SALES
+
NEW CUSTOMERS
+
CREDIBILITY
BRAND PERCEPTION
+
SERVICE
+
INSIGHTS
!
CULTURAL CHANGE
+
EFFICIENCY GAINS
+
INDIRECT SALES
30. A holistic (and cross-functional) approach is the only way forward
• Social belongs to the company, not a department (so stop fighting about it!).
• Reach out to the other departments and get the management to understand the cross-functional value.
• Make sure the efforts support the overall business goals and priorities (not just sales goals).
Mkt
Comms HR
Ops
R&D
/ BI
Social technologies
Sales
IT CS
Execs
31. From CRM over Social CRM to Audience
• Next up: A total view of your audiences, incl. customers, fans, followers, subscribers and employees.
• Improve Sales and Service while reducing your media spend.
• A new role is about to arrive: Audience Development Manager.
DM
Social Web
TV
CRM
Audience
32.
33. Brimfield Police Department
• Small Ohio town of 10,000 people.
• A police force which wants to build trust in its community.
• Courage, integrity, community. Plus continuity and authenticity.