4. Social Media 101
1. Define what ”Social Media” is, and why it is important
2. Understand some of the key social media tools and
how I can utilize them in my career
3. Understand the basic “etiquette” of social media
4. Set goals to better utilize social media at work and
in my career
Learning Objectives:
7. Social Media 101
Social media is…
“User-generated content generated
through websites, applications and
tools that enable people to interact
and share information online”
Tom Humbarger
Blogger, Social Media Expert
8. Social Media 101
Let’s be honest, where am I on the
Social Media user spectrum?
1 2 3 4 5 6 7 8 9 10
What’s
Social
Media?
Can’t
Live
Without
it!
14. Social Media 101
Key Social Media Tools…
Blogs
Social networking sites
Social bookmarking sites
Video sharing sites
Presentation sharing sites
User reviews
Crowdsourcing/Publishing
15. Social Media 101
Some Social Media Trends…
93% of social media users believe a company should
have a presence in social media
67% of global internet users visit social networks
25% read blogs
20% maintain a social networking profile
Visiting social media sites is 4th most popular
online activity
Social media is growing at 3xoverall internet rate
Why Should You Care?
16. Social Media 101
…The old communication model
was a monologue…
What Are The Implications in
The Business World…
Company
Client
18. Social Media 101
What is This “Dialogue?”
• The voice of the consumer
• World-wide collaboration
• Inbound marketing
• Blogs, Social Networks, Forums…etc
The Customer is
Speaking Back!
21. Social Media 101
“More companies are discovering that an
über-connected workplace is not just about
implementing a new set of tools — it is also
about embracing a cultural shift to create
an open environment where employees are
encouraged to share, innovate and
collaborate virtually”
Willyerd & Meister
HarvardBusiness.org
23. Social Media 101
Top 3:
1-Networking
2-Video / Audio Sharing
3- Information Sharing / Collaboration
24. Social Media 101
Social Media: The 5 General Applications
Branding
Customer Service
Collaboration
Networking
Thought Leadership
25. Social Media 101
Social Media General Applications
1-Company Branding:
Reach the customer where they are, with legitimate
information – PR, Loyalty, Branding…
26. Social Media 101
Social Media General Applications
2-Customer Service
Engage the customer to solve issues and create higher levels of
customer satisfaction in a fast, “trackable” and cost effective way
27. Social Media 101
Social Media General Applications
3-Collaboration
Build rapport, discuss best practices, resolve issues and
generate ideas within your specific industry or profession
28. Social Media 101
Social Media General Applications
4-Networking
Interacting with individuals through social media, who have
Similar interests in an effort to build relationships that will produce
current and future benefits.
29. Social Media 101
Social Media General Applications
5-Thought Leadership
Thought leaders are experts who are recognized among their peers
as an authority on innovative ideas within a particular industry.
Thought leaders are trusted by the industry and share their
“intellectual capital” to help others to innovate, solve problems,
be more effective.
31. Social Media 101
Social Media General Applications
Branding
Customer
Service Collaboration Networking
Thought
Leadership
Groups x x x x
Fan
Page x x x x x
x x x x x
x x
x x x x
x x x x
x x