Digital marketing encompasses online, social media, and mobile marketing activities. It has revolutionized how companies communicate with customers and is now integral to marketing strategies. Key online marketing activities include website design, blogging, search engine optimization, and utilizing platforms like social media to share content and facilitate interactions between marketers and customers. Traditional marketing alone is no longer sufficient, as digital marketing allows companies to excite, educate, help customers experience products, and give opportunities to engage through approaches like the 4E framework. Firms must understand how to effectively engage customers through listening to them on social media, analyzing data, and developing engagement tactics.
Digital marketing involves all online marketing activities across digital channels like websites, social media, mobile apps, and more. As technology has advanced, traditional marketing methods are no longer sufficient, so companies must utilize digital marketing techniques to engage target audiences. Digital marketing follows frameworks like the 4Es (excite, educate, experience, engage customers) and the 7Cs (goals of engage, educate, encourage alongside context, content, community, communication, commerce, and connection elements). Firms should listen to customer feedback, analyze digital insights, and implement responsive social media tactics to better serve their audiences.
A PowerPoint presentation discussing the factors that go into digital marketing as well as conscious marketing. Uncovering how to market with social media and influencers while staying conscious to the environment and the company's stakeholders.
Digital marketing refers to online marketing activities through websites, social media, and mobile apps. It is effective for all industries and important because it allows two-way communication, targeted outreach, and cost-effective advertising. Companies should use social media for faster communication, brand building, attracting new audiences, and promoting new content. The key elements of online marketing are goals, design, content, community, communication, commerce, and calls to action. Digital strategies should excite, educate, provide experiences, and engage consumers. Social media engagement is driven by relevant information, connections, sharing, interactions, and timely posts. Influencer marketing uses popular social media users to convey brand messages. Determining influencer efficacy considers relevance, reach, consumer
Digital marketing involves exciting customers about products/brands on social media, educating customers on value and benefits, and engaging customers through experiences on sites like YouTube. Online marketing establishes goals like engaging users on websites through relevant content and communities on blogs. Some companies like Walmart focus websites on commerce. Social media satisfies human connection needs brands can leverage. Popular social media platforms for marketing include Instagram, Facebook, YouTube, TikTok and Snapchat. Firms analyze customer conversations, implement what they learn, and use influencer marketing by leveraging relevant influencers.
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
This document discusses several topics related to social media and B2B marketing:
- It lists several major social media platforms including Facebook, YouTube, Twitter, and Instagram.
- It identifies 5 types of social media: social networks, video channels, photo sharing, online communities, and niche content.
- Finally, it provides several tips for maximizing opportunities through social media including developing a plan, managing content, and monitoring engagement.
Digital marketing involves online activities like social media marketing, website design, and search engine optimization. There are several frameworks that guide digital marketing efforts, including the 4E framework of exciting customers, educating them, allowing them to experience products, and engaging them. Social media engagement involves informing, connecting, networking, dynamically interacting with, and timely responding to customers. Companies listen to customers, analyze social media insights, and engage customers through relevant content and responses. Influencer marketing uses popular individuals to deliver brand messages to target audiences.
This document discusses how social media can be used effectively by businesses for promotion and growth. It outlines how companies of all sizes now have Facebook and Twitter pages to promote their products, websites, and share information. Using social media allows for collaboration, communication with customers, and relationship building. The document provides tips on how to promote a business via social media, including being active, transparent, creative, and engaging followers. The key is using social media to increase brand visibility, build networks, develop relationships, and engage customers in order to generate new leads and boost sales.
Digital marketing involves all online marketing activities across digital channels like websites, social media, mobile apps, and more. As technology has advanced, traditional marketing methods are no longer sufficient, so companies must utilize digital marketing techniques to engage target audiences. Digital marketing follows frameworks like the 4Es (excite, educate, experience, engage customers) and the 7Cs (goals of engage, educate, encourage alongside context, content, community, communication, commerce, and connection elements). Firms should listen to customer feedback, analyze digital insights, and implement responsive social media tactics to better serve their audiences.
A PowerPoint presentation discussing the factors that go into digital marketing as well as conscious marketing. Uncovering how to market with social media and influencers while staying conscious to the environment and the company's stakeholders.
Digital marketing refers to online marketing activities through websites, social media, and mobile apps. It is effective for all industries and important because it allows two-way communication, targeted outreach, and cost-effective advertising. Companies should use social media for faster communication, brand building, attracting new audiences, and promoting new content. The key elements of online marketing are goals, design, content, community, communication, commerce, and calls to action. Digital strategies should excite, educate, provide experiences, and engage consumers. Social media engagement is driven by relevant information, connections, sharing, interactions, and timely posts. Influencer marketing uses popular social media users to convey brand messages. Determining influencer efficacy considers relevance, reach, consumer
Digital marketing involves exciting customers about products/brands on social media, educating customers on value and benefits, and engaging customers through experiences on sites like YouTube. Online marketing establishes goals like engaging users on websites through relevant content and communities on blogs. Some companies like Walmart focus websites on commerce. Social media satisfies human connection needs brands can leverage. Popular social media platforms for marketing include Instagram, Facebook, YouTube, TikTok and Snapchat. Firms analyze customer conversations, implement what they learn, and use influencer marketing by leveraging relevant influencers.
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
This document discusses several topics related to social media and B2B marketing:
- It lists several major social media platforms including Facebook, YouTube, Twitter, and Instagram.
- It identifies 5 types of social media: social networks, video channels, photo sharing, online communities, and niche content.
- Finally, it provides several tips for maximizing opportunities through social media including developing a plan, managing content, and monitoring engagement.
Digital marketing involves online activities like social media marketing, website design, and search engine optimization. There are several frameworks that guide digital marketing efforts, including the 4E framework of exciting customers, educating them, allowing them to experience products, and engaging them. Social media engagement involves informing, connecting, networking, dynamically interacting with, and timely responding to customers. Companies listen to customers, analyze social media insights, and engage customers through relevant content and responses. Influencer marketing uses popular individuals to deliver brand messages to target audiences.
This document discusses how social media can be used effectively by businesses for promotion and growth. It outlines how companies of all sizes now have Facebook and Twitter pages to promote their products, websites, and share information. Using social media allows for collaboration, communication with customers, and relationship building. The document provides tips on how to promote a business via social media, including being active, transparent, creative, and engaging followers. The key is using social media to increase brand visibility, build networks, develop relationships, and engage customers in order to generate new leads and boost sales.
This document provides an overview of digital marketing concepts presented by Angelina Conley. It discusses digital marketing versus traditional marketing and frameworks for digital marketing like the 4E framework of excitement, education, experience and engagement. It also outlines the 7C online framework and considerations for social media engagement. Additional topics covered include going mobile, how firms engage customers through listening, analyzing and acting, and steps for conducting a digital marketing campaign.
Mobile App Development, Web Development, Flutter, iOS Development, Digital Marketing, and Graphics Design. We craft engaging apps, responsive websites, and powerful marketing strategies. Let us redefine your digital success!"
This SlideShare is about digital marketing. The main objectives, what to consider, how to engage users, and how to develop a successful digital marketing campaign in a world where a majority of marketing is done online. I created this using the helpful graphs and charts provided in the book, and based my project on how, why, and what makes digital marketing so important and crucial to today's market.
What you will learn ?
Website Development
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Digital Marketing
Tools
Addons
https://dev-birundha.pantheonsite.io/
The document discusses various aspects of social media marketing for businesses. It outlines several major social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. It then discusses the business potential of social media, including using it for marketing research, communication, sales promotions, developing loyalty programs, and e-commerce. Specific examples are provided of companies using promotions on social media to increase engagement.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The document discusses various digital marketing frameworks including the 4E framework of educate, excite, engage, and experience. It also discusses the 7C online marketing framework focusing on core goals, content, community, communication, commerce, and connection. Additionally, it outlines the wheel of social media engagement and how companies can listen, analyze, and engage customers through digital marketing campaigns. Key aspects covered include identifying strategy, target audiences, budgets, experimenting with communications, and monitoring success.
Digital marketing utilizes online platforms like websites, social media, emails and billboards to promote products and services. It involves creating valuable offerings for customers and society. The marketing mix of product, place, price and promotion is used to develop digital marketing strategies. Social media marketing in particular engages customers on platforms like Facebook, Twitter and Instagram by sharing useful and interesting content to build the brand and drive engagement. While time intensive, social media provides cost effective promotion with benefits like increased awareness, loyalty and sales.
Digital marketing pertains to all online marketing activities including digital assets, channels, and media. It involves exciting customers with relevant offers, educating them about offerings, helping them experience products directly or indirectly, and giving them opportunities to engage with marketing activities. Social media refers to technologies that distribute content to facilitate interpersonal interactions through platforms, services, and tools that help consumers and firms connect. The 4E framework outlines exciting, educating, experiencing, and engaging customers through digital media.
Digital marketing pertains to all online marketing activities including digital assets, channels, and media. It involves exciting customers with relevant offers, educating them about offerings, helping them experience products directly or indirectly, and giving them opportunities to engage with marketing activities. Social media refers to technologies that distribute content to facilitate interpersonal interactions through platforms, services, and tools that help consumers and firms connect. The 4E framework outlines exciting, educating, experiencing, and engaging customers through digital media.
This document is a study on social media marketing and how it creates brand awareness. It discusses how social media can be used as an integrated marketing communications tool. Some key points:
- Social media allows for two-way communication between brands and customers and the sharing of user-generated content.
- Successful social media marketing relies on creating engaging content that encourages sharing and builds trust in the brand.
- Brands can use social media to increase awareness, provide customer support, gain insights, and manage their online reputation.
- The study examines consumers' usage of and attitudes toward social media platforms and marketing, finding that Facebook, Instagram, and YouTube are most popular and effective for brands.
RAINBOW LIFE is a 360 degree marketing, branding, PR and reputation management company that deals in print, digital, outdoor and online promotions. They offer services including business consulting, brand positioning, technology advisory, event management, public relations and real estate marketing. Their goal is to transform business performance and promote brands through innovative strategies using various media channels and by focusing on process improvement and enabling technology.
WSQ Promote Products and Services on Social Media - robinRobin Stienberg
The document discusses a student project to promote National Critics Choice and Robin Stienberg's online premium lifestyle news and talk show through social media. The objectives are to increase awareness, engage customers, and drive loyalty. A marketing strategy is proposed that involves hosting live events, improving hashtags and keywords, co-branding with partners, and manipulating key events to drive engagement. Target audiences are identified and a social media presence is planned across Facebook, Twitter, Instagram and YouTube to meet metrics like reach, impressions, likes and shares.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
More Related Content
Similar to Chapter 3 - Digital marketing: Online, Social, and Mobile
This document provides an overview of digital marketing concepts presented by Angelina Conley. It discusses digital marketing versus traditional marketing and frameworks for digital marketing like the 4E framework of excitement, education, experience and engagement. It also outlines the 7C online framework and considerations for social media engagement. Additional topics covered include going mobile, how firms engage customers through listening, analyzing and acting, and steps for conducting a digital marketing campaign.
Mobile App Development, Web Development, Flutter, iOS Development, Digital Marketing, and Graphics Design. We craft engaging apps, responsive websites, and powerful marketing strategies. Let us redefine your digital success!"
This SlideShare is about digital marketing. The main objectives, what to consider, how to engage users, and how to develop a successful digital marketing campaign in a world where a majority of marketing is done online. I created this using the helpful graphs and charts provided in the book, and based my project on how, why, and what makes digital marketing so important and crucial to today's market.
What you will learn ?
Website Development
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Digital Marketing
Tools
Addons
https://dev-birundha.pantheonsite.io/
The document discusses various aspects of social media marketing for businesses. It outlines several major social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. It then discusses the business potential of social media, including using it for marketing research, communication, sales promotions, developing loyalty programs, and e-commerce. Specific examples are provided of companies using promotions on social media to increase engagement.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The document discusses various digital marketing frameworks including the 4E framework of educate, excite, engage, and experience. It also discusses the 7C online marketing framework focusing on core goals, content, community, communication, commerce, and connection. Additionally, it outlines the wheel of social media engagement and how companies can listen, analyze, and engage customers through digital marketing campaigns. Key aspects covered include identifying strategy, target audiences, budgets, experimenting with communications, and monitoring success.
Digital marketing utilizes online platforms like websites, social media, emails and billboards to promote products and services. It involves creating valuable offerings for customers and society. The marketing mix of product, place, price and promotion is used to develop digital marketing strategies. Social media marketing in particular engages customers on platforms like Facebook, Twitter and Instagram by sharing useful and interesting content to build the brand and drive engagement. While time intensive, social media provides cost effective promotion with benefits like increased awareness, loyalty and sales.
Digital marketing pertains to all online marketing activities including digital assets, channels, and media. It involves exciting customers with relevant offers, educating them about offerings, helping them experience products directly or indirectly, and giving them opportunities to engage with marketing activities. Social media refers to technologies that distribute content to facilitate interpersonal interactions through platforms, services, and tools that help consumers and firms connect. The 4E framework outlines exciting, educating, experiencing, and engaging customers through digital media.
Digital marketing pertains to all online marketing activities including digital assets, channels, and media. It involves exciting customers with relevant offers, educating them about offerings, helping them experience products directly or indirectly, and giving them opportunities to engage with marketing activities. Social media refers to technologies that distribute content to facilitate interpersonal interactions through platforms, services, and tools that help consumers and firms connect. The 4E framework outlines exciting, educating, experiencing, and engaging customers through digital media.
This document is a study on social media marketing and how it creates brand awareness. It discusses how social media can be used as an integrated marketing communications tool. Some key points:
- Social media allows for two-way communication between brands and customers and the sharing of user-generated content.
- Successful social media marketing relies on creating engaging content that encourages sharing and builds trust in the brand.
- Brands can use social media to increase awareness, provide customer support, gain insights, and manage their online reputation.
- The study examines consumers' usage of and attitudes toward social media platforms and marketing, finding that Facebook, Instagram, and YouTube are most popular and effective for brands.
RAINBOW LIFE is a 360 degree marketing, branding, PR and reputation management company that deals in print, digital, outdoor and online promotions. They offer services including business consulting, brand positioning, technology advisory, event management, public relations and real estate marketing. Their goal is to transform business performance and promote brands through innovative strategies using various media channels and by focusing on process improvement and enabling technology.
WSQ Promote Products and Services on Social Media - robinRobin Stienberg
The document discusses a student project to promote National Critics Choice and Robin Stienberg's online premium lifestyle news and talk show through social media. The objectives are to increase awareness, engage customers, and drive loyalty. A marketing strategy is proposed that involves hosting live events, improving hashtags and keywords, co-branding with partners, and manipulating key events to drive engagement. Target audiences are identified and a social media presence is planned across Facebook, Twitter, Instagram and YouTube to meet metrics like reach, impressions, likes and shares.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Similar to Chapter 3 - Digital marketing: Online, Social, and Mobile (20)
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
2. • Digital marketing and social media have
revolutionized how companies communicate with,
listen to and learn from costumers.
• Digital marketing is becoming integral to every
integrated marketing strategy and pertains to all
online marketing activities, which includes all
digital assets, channel, and media spanning not
just online but also social media and mobile
marketing.
• Among the online marketing activities associated
with digital marketing, website design, blogging,
and search engine optimization are prominent.
• Through platforms such an online a mobile
technologies that create and distribute content to
facilitate interpersonal interactions, marketer and
costumer share information of all forms, from
personal assessments and thoughts about
products or images, to uploaded
personal pictures, music, and videos.
3. • Traditional ways to market products, using brick-and-
mortar stores, traditional mass media such television, radio,
etc., and other sales promotional vehicles like email and
telemarketing, are no longer sufficient for many forms.
• With the presence of social media, and mobile marketing,
there is a different way of thinking about the objectives of
digital marketing: the 4E framework
- Excite customers with relevant offers.
- Educate them about the offering.
- Help them experience products, whether directly or
indirectly.
- Give them an opportunity to engage with the firm's digital
marketing activities.
4. Excite the
Customer
• There are so many ways that marketers use
to excite the customer, including mobile
applications and games to get customers
excited about the idea, product, brand, or
company.
• Location-based software and
applications help to bring the offer to the
customers when they are in the process of
making a purchase decision.
5. Educate the
Customer
• When the potential customer arrive at the websites or
stores, the marketer has a golden opportunity to
educate them about its value proposition and
communicate the offered benefits.
• For example, in an effort to educate women
about how to perform breast-self exams, the #know-
your-lemons campaign posted pictures of a
dozen lemons to teach people about 12 shapes
and lumps they should be looking for when they
check themselves. It appeared on Facebook,
supporting vibrant images that most people could
understand the message. The World-wise Breast
Cancer organization was able to market its preventive
message effectively by educating people about a key
indicator of women's health.
6. Experience the
Product or Service
• Today customers can download a chapter of a
new book to their tablet before buying it. They
can try out a software option for a month
before buying it. They often view tutorials on
everything from how to purchase caviar to how
cowboy boot are made.
• Being able to experience a product or
service before buying it has expanded the
market significantly.
7. Engage the Customer
• Through social media tools such as blogging and microblogging, customers actively engage with firms and their own
social networks.
• Engagement can be positive or negative. Positively engaged consumers tend to be more profitable customers. An
example of this is when IHOP announced on Twitter that it would be rebranding as a IHOb, it attracted attention all over
social media. The stunt turned out to be part of a marketing campaign to introduced IHOP's new burgers. Thus, the "b,"
mimicking the very act of flopping, whether pancakes or burgers. Social media user were intrigued and amused, and the
brand experienced a remarkable 6,477 percent increase in social media mentions in one day, ensuring substantial
awareness of its new menu offerings.
• Negative engagement has the potential to be even more damaging than positive engagement. Adidas learned
this lesson the hard way with a UK Twitter campaign designed to promoted new ger for the popular Arsenal soccer team.
• Relying on advanced artificial intelligence tools. The company promised to generate depictions of personalized Arsenal
jerseys with users, Twitter handles the # DareToCreate in a tweet, with the photos posted on Adidas's own account . But
the Twitter universe contains a lot of terrible users too, some of the personalized pictures put racist, anti-Semitic,
offensive, and obscene, creating unwanted problematic links for both Adidas and Arsenal.
8. Online Marketing
• As a primary element of digital marketing, online
marketing might be the most familiar and well-
established. And it continues to grow rapidly,
expanding into innovate new marketing activities in
various electronic channels, such a websites and
thought-sharing sites, which are known as blogs.
• As firms go about developing
their online marketing efforts though their websites and
blogs, they can turn to the 7C framework for online
marketing. This framework encompasses seven critical
elements that marketers must consider carefully when
devising an online marketing strategy and designing
websites and blogs to target and appeal to both
potential and current customers.
• The 7C online marketing framework: Core Goals,
Contextual Elements, Content,
Community, Communication, Commerce
and Connection.
9. • Core Goals: In general, the primary goal of any website is to engage its users by encouraging them time viewing and
interacting with its content.
• Contextual Elements: The second element of website design involves the traditional contextual elements, such as
design and navigation. These contextual elements must be in alignment with the target market.
• Content: The information content on the site (text, graphic, video, and audio) is critical to being successful with the 4Es
of digital marketing. Marketers must continually monitor the content they share digitally to ensure that the information
is relevant to their target markets and creates excitement such that users will be interested in engaging more with
both the website and the firm.
• Community: Firm also use their websites and blogs actively to allow their customers to interact, socialized, share
information, and create a sense of community by posting comments, reviews, responses, images, and suggestions for
the new product or services.
• Communication: The communication vehicles that appear on any website or blog determinate how effectively the firm
can interact with, educate, and engage site visitors. Virtually all websites provide a mechanism for customers to
communicate with them though live chat, instant messages, telephone, or e-mail.
• Commerce: Costumers rely on websites, mobile apps and desktops to make a purchase. Many people start searching
online before going to the physical store for the actual purchase. Customers demand that firms offer them a range of
options so they can pick and choose the channel from which to purchase at any time.
• Connection: A good website or blog engages customers and provides them with a call to action whether to buy, post,
review, comment or share. Call to action bottoms such Buy Now, Learn More or Show Your Support encorage visitorsto
explore and spend more time on the site.
10. The Wheel of
Social Media
Engagement
• Social media engagement offers a
profitable way to engage customers by
considering their current behavior while
also setting the stage for future behavior.
• The Wheel of Social Media Engagement,
highlights five factors that focus on the
uniqueness of social media in driving
engagement. The five spokes of the wheel
are the information effect, the connected
effect, the network effect, the dynamic
effect and the timeless effect.
11. • The Information Effect: It is the outcome of digital marketing in which relevant information is spread by firms or
individuals to other members of their social network. Marketers work hard to provide information that is somehow
contextually relevant, such as injecting a humorous advertisement into social media networks of users who like to joke
around and share funny pictures.
• The Connected Effect: It is the outcome of social media that satisfies humans, the connected effect enhances human
interactions on a one-to-one basis and enables the impact of the interaction to expand exponentially. People
achieves this connection by posting a picture to Instagram, uploading a video on YouTube, or sharing link to an article
they have liked on Facebook.
• The Network Effect: It is the outcome of social media engagement in which every time a firm or person
posts information, it is transferred to the poster's vast connections across social media, causing the information to
spread instantaneously. One-way companies extend their network effects is by paying celebrities or pseudo-celebrities
with large number of fallowers. By using influencers as brand-ambassadors, a firm can use the power of digital
marketing to spread their message.
• The Dynamic Effect: First, it describes the way in which information is enhanced to network participants though back-
and-forth communications in an active manner. Second, the dynamic effect expands the impact of the network effect by
examining how people flow in and out networked communities as their interests change. The dynamic effect is powerful,
marketers can provide very specific information, which should be well received by the interested parties.
• The Timeless Effect: Is concerned with the firm being able to engage with the customer at the right place and time. To
be effective, firms must respond quickly, responding in a timely manner can impact customers.
12. How the Firms
Engage with their
Customer?
• Firms engage their customers though
social media and mobile media using a
three-step process.
• First, they listen to the customer using
techniques like sentiment analysis.
• Second, they analyzed the data collected in
the first step using metrics like the bounce
rate, click paths, and conversion rates.
• Finally, they use this information to develop
tactics to engage their customers.
13. Influencer
Marketing
• Influencer marketing is a marketing strategy that uses
option leaders, popular on social media, to drive
marketing messages to a targeted audience. Firms can
assess how well these people can influence their target
markers by considering the 4Rs; relevance, reach,
response, and return.
• Relevance assesses how well the influencer links with the
brand and its message.
• Reach refers to the percentage of a target population
exposed to a specific marketing communication at least
once.
• Response refers to the extent to which those exposed
to the influencer's message response in a way that is
favorable to the firm.
• Return measures the financial impact that the
influencer's message has on the firm.
14. Types of
Influencers
• There are several types of influencers:
celebrity, micro, blog, social media, and
specialized. The appropriateness of using each
type is dependent on the target market and
the objective of the message being conveyed.
Unfortunately, influencer marketing is fraught
with serious ethical considerations including
fraudulent influencers seeking to falsely
represent their reach and relevance, post that
are not clearly labeled as advertising, and
promotions or post that are not sincere.
15. References:
Grewal, Dhruv, and Michael Levy. “Chapter 3 - Digital Marketing: Online, Social, and Mobil.” Marketing, Eighth Edition
ed., McGrawHill, 2022, pp. 83–119.