Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Digital Strategy - Lecture 1 - The New Digital LandscapeAndy Lima
Lecture delivered on 28/09/2106 - format: debate and discussion
Leeds Business School
Exploring the new digital environment, disruption and innovation
(It works better when used with articles, reports and videos about disruption)
Several articles on disruption and innovation was used to guide students thoughts throughout the lecture.
Digital Marketing Workshop for CorporatesDigital Vidya
Digital Marketing is the new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Digital Marketing for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand and business in the Digital World.
This is a slideshow I use alongside a mini workshop for beginner UX and Product Managers and startups, to help them understand the processes to know who their users are and what value they can bring to their customer with a successful digital product.
This presentation was featured at the Masters of Business Online conference in Indianapolis by Chad Pollitt. It examines some of the differences and similarities between traditional and digital persona development while exploring persona targeting from 1955 to the present day. In addition, the presentation looks at how technology and Big Data have impacted marketers as they decide who they will want to market to and how.
Takeaways include:
- Digital personas are not developed the same way as traditional offline personas.
- Digital personas must account for online channels, attributes, behaviors, buyer journeys and devices.
- Big Data + Personas = Context Marketing
- The goal of context marketing is to get as close to one-to-one marketing as possible.
In this presentation students have the opportunity to appreciate the changes in the wider environment affecting businesses in any particular sector. They also can use traditional models of analysis into a more digital context to appraise the relationships in the macro and micro environment of an organisation.
This lectures is followed by practical case studies, videos and activities students have to develop during the tutorial session.
Alastair Banks Digital Marketing Seminar 2017Hanna Mepstead
Director of Optix Solutions, digital marketing and web design company, Alastair banks, talks all things digital. From targeted ads to content plans, Al covers a range of digital marketing topics and tactics.
Check out Al's Secret Vlog tog et your hands on some useful marketing documents.
http://bit.ly/secretoptix
Digital Marketing: How to Specify Tactics & StrategiesGeorge Yfantis
Digital Marketing Strategy:
How to Specify Tactics & Strategies
Recently I realized that most of Top-Experienced Digital Marketing Managers, Strategists and Executives, doesn’t follow a safe approach when they are going to publish a Paid Digital Marketing action. Instead, they trust their experience and their “feeling”.
George Yfantis
Digital Marketing & Strategy Manager
www.giorgosyfantis.gr
info@giorgosyfantis.gr
https://twitter.com/GiorgosYfantis
https://gr.linkedin.com/in/GiorgosYfantis
http://www.slideshare.net/GiorgosYfantis
Digital Marketing Tactics To Increase ConversionsBJ Bergey
WordCamp Lehigh Valley 2016 Speaker BJ Bergey of 1SEO.com Digital Agency covers how crush your online marketing efforts to the fullest with design and marketing tactics for your site.
This slide presentation is part of our digital strategy programme and put together in collaboration with my colleague Neil Kelley.
in here we look the Strategy part of SOSTAC (PR Smith), the RACE model (Dr. Dave Chaffey) some other models such as TOWS and Ansoff Matrix, and finally the introduction of a new e-marketing mix integrating on-line and off-line marketing activities.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Newtricks.co was founded with one task – to ensure businesses are successful in Social Media Marketing. We are ”totally” focused and committed on just that. You have just found the right people to help you succeed in the fastest growing and most important marketing medium on the planet.youtub
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Like it or not, social media have changed B2B marketing. Here's a short intro on why, how and ways you can embrace social media... from Vertical Marketing (Wimborne) -- B2B Technology Specialists.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
What are the most Important trends in Social Media for Public Relations and Marketing in 2015? Explaining how the social media landscape will continue to change and how especially the public relations field needs to adapt.
5 steps to becoming a change agent marketerAndy Lima
This Presentation was adapted from Seth Godin's most recent book 'This is marketing'. I have then developed 5 steps to becoming a change agent market based on the main idea of the book.
CHALLENGES OF ENGAGING STUDENTS THROUGH VIRTUAL LEARNING ENVIRONMENTS. A NEW ...Andy Lima
Presentation given for the 13th Conference on Social Science at University of Vienna, October 6th/7th.
Paper published on the EUROPEAN JOURNAL OF SOCIAL SCIENCES EDUCATION AND RESEARCH September-December 2017, Volume 11, Nr. 2, pg 39-51
“Many Universities manage billions in research funding, but there is usually no R&D budget for their own product, namely delivering education to willing buyers” (Michael Stanton, 2014) Education are missing on an explosive growth sector: Their Own. (Harvard Business Review)
Education has undoubtedly been commoditised and as a good. As suggested by American entrepreneur Peter Theil (Cited in Hellweg, 2013), it may function as both learning and insurance access platform.
Another aspect of HE is that, in contrast to most other industries that have faced disruption, the top 10 providers are still the same for the last 40 decades or so. The question is how much longer will they be there? Not even Coursera’s founder Daphne Koller could anticipate the scale and impact of the MOOCs.
Udacity, Coursera and edX, aka ‘The Big Three’ have crossed the barrier of 40 million active students. What does it mean for traditional universities? MIT’s president Raphael Reif struggles to see how his institution can carry on justifying charging $50,0000 for tuition much longer and that is a big problem not only for them for many other universities that are starting to see their numbers dwindling.
This paper is the first in a series of five papers looking at the future of higher education and learning
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
Strategic Digital Marketing Planning FrameworkAndy Lima
3rd lecture focused on the digital marketing planning framework based on SOSTAC (PR Smith). This lecture aims to help student to build SMART objectives, understand what strategic formulation is, tactical implications, implementation and monitoring.
The Lecture is followed by 2 hours seminars with extra materials, videos and tasks.
Social Selling - Driving Sales and Profitability through Social EngagementAndy Lima
Workshop delivered at Leeds Business Week on 18/10/16
Some slides were altered to fit the platform
The idea was to introduce 5 practical steps business managers / owners can implement to grow their online presence and increase sales through social engagement.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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2. learning objectives...
Understand the opportunities and challenges presented
through the disruptive digital environment;
Learn more about the impact and influence of the dynamic digital
environment in our everyday workplace;
Know how key digital techniques and tools support and enhance the
marketing, promotion and communication strategy of your organisation;
Understand the relevance of digital platforms and channels in context of your
company;
Learn ways to monitor and measure the effectiveness of
your digital marketing activities.
4. Question –
“Why should I
bother with changes
in my workplace and
in the wider
business
environment?”
5. What will be affecting your workplace environment within the next 2-5 years?
6. Quest –
"How can I
(we/team) deliver
more value to
more people in
less time?"
7. UX
Visual Communication
Search, Social
and System
Technologies
Social Engagement
Conversations Leading to Conversion
Design Imagery,
Pictures, Frames,
Logos, Colour, Call-to-
action buttons,
Sensory Marketing
Usability,
Navigations...
Inbound Marketing,
Blogging, Thought
Leadership, Social
Media Marketing,
Buzz Monitoring,
Reviews, Forums...
SEM, SEO, PPC, Link
Building, Landing
Pages, New Social
Technologies, Internet
of Things, Wearables...
CE
What does digital marketing cover?
10. Why should we bother with your product and services?
It doesn’t start with technology but….
What is the future of business?
What is Social Selling?
Is there any other way?
11. Value comes from seeing what customers need and delivering it.
Digital disruptors will do all of this at lower cost, with faster
development times, and with greater impact on the customer
experience than any- thing that came before.
McQuivey, 2013
…it is important to note that we’re not focused on physical disruption here
digital disruption...
14. changing landscape...
…the advent of Web 2.0 brought about a step-change in how
suppliers and consumers behave.
…it was effectively a process of ‘creative destruction’ where
company’s traditional marketing abilities and consumer insights
were challenged by the new dawn of user generated content
Richardson, 2008
…It changed the whole of society…
15.
16. what is Consumer Generated Media?
Word of Mouse (blurghh)
User Generated Media
User Created Content Participatory Media
‘Earned’ Media
eWOM
There are many different ‘names’ and acronyms attributed to this
element of digital media and communication such as…
…but we’ll stick with Consumer Generated Media
17. A new business paradigm…
Trust is the most valuable commodity;
Listen first talk later;
Treat users are co-developers;
Harness the power of collective
intelligence;
Leverage the long tail economy;
Welcome open source and open networks;
Empower people and encourage
interaction;
Give and share first then sell.
22. media consumption...
Over 25’s are search first - under 24’s are social first
…the Smartphone is still primarily a phone, only half of
owners use it to access the web
…the death of the “PC” is predicted
…but the most common activity on a smartphone is..?
The tablet is the currently biggest growing media device… a 175%
growth YoY
29. customer personas...
…can be formed through research
…or focus groups
better to engage in depth interviews…
To start with – we can link them to buyer behaviour
30. What Should mapping process help you with?
Understand the current customer journey, how it aligns with the goals of the business and
brand promise;
Build a customer-first grid indicate points of influence and key touch-points;
Identify in and out micro-experiences in the journey;
It will aid you with the experience architecture blueprint;
Reveal gaps in services and processes comparing expectations and desires;
Surface content and technology gap, context, intentions and aspirations;
Help prioritise investments that optimise experiences and finish the one
that don’t.
33. • Listen
• Be authentic
• Be up-to-date
• Create a culture
• Optimise for your audience
• Measure, measure, measure
• Have fun with it
• Empower your audience
Building Extraordinary Experiences
35. Content Marketing
“The management of text, rich media, audio and video content aimed at engaging customers
and prospects…” (Chaffey D.)
1. Content Engagement value – types of content and the value they bring to your audience.
2. Content Media format – plain text, rich media, mobile apps, images, videos or a
combination of them.
3. Content Syndication – through different sites, feeds, APIs, microformats, social
bookmarkings, emails or embedded in sites through widgets displaying information
delivered by a feed.
4. Content Participation – enable people to engage via comments, ratings and reviews. It
needs to be monitored and managed wherever it appears.
5. Content Access Platform - all the different screens used to access the content including
desktops, laptops, mobile, tablet, paper, wearables, VR glasses, etc…
36. Key Types of Digital Media Channels
Search Engine Marketing
Online PR
Online Partnerships
Display Advertising
Opt-in email marketing
Social Media Marketing
Augmented Reality and VR
37. Inbound Marketing
“the consumer is proactive in actively seeking out a solution and interactions with brands
and are attracted through content, search and social media marketing…” (Chaffey D.)
Advertising wastage is reduced by better targeting – pull media
Generates natural demand
Marketers have less control than in traditional communication
Encourage dialogues
Reduce noise and improve filters
39. Start by creating a well defined content strategy…
…focused on solving the needs and wants of your
persona (target audience);
Relevance and value over quantity, size and format
Content Marketing…
40. Blogs…
…which may be linked to organisations, brands,
products, experiences, offers and more.
42. how they impact marketing activities...
social network groups
43. optimise content…
offer compelling and useful content…
think of all those inbound or backlinks!
offer content that no one else does… be unique! Coke Case
Make sure it’s easy to ready, organised, on topic, up to date…
…and for your users not for the search engine
44. “Content marketing that hits a customer at the right point with the right
message is everything. ” - Matt Heinz, President of Heinz Marketing Inc.
“The content marketing it’s about what the company can do for its
customers. "It’s all about the buyer. Their needs, their priorities, their
objectives and obstacles to success.”- Matt Heinz
Premeditated – from consumer insights, reactive – from current events, and
participatory - other people’s content
45. Successful Content Creation
…plan your content: message, format, time and
platforms
Based on target audience and consumer journey
Link content strategy to your corporate objectives, company’s culture,
mission, marketing objectives and branding positioning…
Think about the approach, tone of voice, focus and presentation
Follow sequence: Goal, Message, format, Channels
Measure, Measure and finally measure
Respond, react, adapt, modify, repost and build upon it
46. You are what you publish…
• Curation – gather and organise for your readers, add your sizzle;
• Top lists – prefer odd numbers, search better and it sticks out in
people's mind;
• Statistics – hard to find people appreciate when they get it all there
in one place;
• Infographics and short interesting video – start with existing then
build yours;
• Case studies – people like to hear successful stories in the following
format: Situation(10%) > Action(25%) > Result(30%) > Learning
(35%);
• Vanity bait – write about companies and people;
• Hot topics – you may use Alltop.com, Stumble Upon, Twitter Trends,
Google Trends, and Yahoo! Buzz Index, 22Words and others.
• Video and Photos
48. Monitoring, publishing and facilitating customer interaction
through social networks, blogs, forums, video and image
platforms etc. increasing visibility, encouraging positive branding
attitudes as well as advocacy aiming to improve business
performances and profitability.
49.
50. Social Media Marketing Radar
Social Networks;
Social Publishing
and News;
Social Niche
Communities;
Social Customer
Services;
Social Knowledge;
Social Bookmarking;
Social Streaming;
Social Search;
Social Commerce
51. Social Media 7 C’s
Connectivity;
Communities;
Co-creativity;
Collaboration;
Collective intelligence;
Communication (two-ways);
Conversation.
(Macnamara, 2010)
52. General points about social media:
It is not about getting as many followers/fans etc. as possible or compete with
traditional mass media for numbers. It is more about the quality of
followers/fans. (thus not a competitor of traditional media)
More followers or fans does not mean that the use of social media is more
successful, hence not an evaluation benchmark.
Getting more and more less involved publics onto Facebook etc. just devaluates
their quality, it is about high-involvement publics.
Too much traffic is not useful because it brings in too much stray.
53. Social Media Communication Strategy (POST)
People – how they behave on social media, platforms your audience are now,
where are they likely to be going in the next foreseeable future, etc…
Objectives – what are your goals for customer engagement having in mind the
different customer life-cycle, from acquisition to retention. “Decide on your
objectives before you decide on a technology. Then figure out how you will
measure it. (Josh Bernoff, Forrester)
Strategy – Where does it sit with the overall strategy, how can it help you to
leverage other channels? How social media can be used to improve your
competitive advantage, increase visibility etc.
Technology – what are the best social media platforms based on your audience
and goals?
54. Approaches to facilitate WOM
Buzz marketing – use latest entertainment news to get people talking about
you;
Viral Marketing – creative content or informative messages designed to be
passed along;
Community marketing – form or support communities that are likely to share
your brand values and other interests in line with your identity and goals.
Enable them with tools, contents, and information;
Influencer Marketing - identify opinion leaders who are likely to talk about
you;
Conversation creation
Technology – what are the best social media platforms based on your audience
and goals?
55. Positive WOM is believed to increase Purchase intent so you should:
… make use of causal marketing – get people on your side by associating your
brand with a good a good cause.
…create advocacy by harnessing the power of empowered involvement.
…implement and optimise referral programmes.
…set-up brand ambassador schemes and an influencer outreach programme.
…measure your Net Promoter Score (NPS) based on promoters, friends and
adversaries at all brand touch points to find out what you are doing right and what
needs to change or be improved.
…focus on innovation, do something worth talking about.
(Masden et al., 2005)
56. Understand consumer’s motivations for using social networks
Express yourself as a brand
Empower participants
Identify online brand advocates
Create and maintain good conversation
Power-up your Social Networks
Behave like a social networker: being creative, honest and
courteous, use 1-2-1 approach, self-aware and conscious of
others, get updated regularly. (Microsoft, 2007)
Creative material, seeding and tracking (Kirby, 2003)
57. The Dark Side….
Internet trolling is one of the fastest spreading pieces of computer jargon of the 21st
century. The world have been adopted the term to better communicate ideas and
concepts around forms of internet abuse and misuse (Bishop 2014:7-8).
Reputation damage – ‘False or misleading information and unintentionally revealed
private information can be far more damaging when it appears on the Internet than if
the same information were gossiped about verbally or in writing, because the
magnitude of the potential scalability of the information placed online. (Palfrey and
Grasser, 2008: 63). The right to be forgotten
How Social Media is affecting our brains
Cyber Bullying
24/7 working hours – Social media is forcing business to work around the clock, 24/7
is the new business opening hours.
65. Social media data can be understood to what is said and shared on
social media, who is saying and sharing it, where they are located, to
whom they are linked, how influential and active they are and what
their previous activity patterns look like.
Social media data mining includes a broad range of activities undertaken
to analyse, organise, classify and make sense of a social media data,
from counting likes and content shares, measuring reach of content,
sentiment about it, key influencers, using techniques like social network
analysis, issue network analysis and Natural Language Processing,
amongst many others.
(Kennedy, Elgesem & Miguel, 2015).
Learn to listen (Social media data analysis)
66. Measuring social media marketing
It can be measured by a combinations
of website PR measures showing
volume, quality, sentiment and value
or interactions:
Business-level KPIs to measure
contribution from social media;
Reach and Influence KPIs to review
reach, share-of-voice and sentiment;
Engagement KPIs to manage social
media.
69. Crane, F. (2009) Marketing for Entrepreneurs. Sage.
Schindehutte, M. et al (2008) Rethinking Marketing, Pearson.
Nwankwo, S. & Gbadamosi, A. (2011) Entrepreneurship Marketing,
Routledge.
Shane, S., Venkataraman, S. (2000), "The promise of entrepreneurship
as a field of research", Academy of Management Review, Vol. 25 No.1,
pp.217-26.
Katz & Green, 2009, Entrepreneurial Small Business; p. 87
Berton, P. et al, When customers get clever: Managerial approaches to
dealing with creative consumers, Business Horizons
Volume 50, Issue 1, January-February 2007, pp. 39-47
References
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Nicholas Brealey.
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Engine. 3rd ed. USA: Michael Fleischner.
Fox, V (2012). Marketing in the Age of Google. 2nd ed. New Jersey: John Wiley & Sons.
Gay, R Charlesworth, A Esen, R (2007). Online Marketing a customer-led approach. New York: Oxford
University Press.
Pete. (2009). How to appeal to web users with a shorter attention span than a goldfish Available:
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References
71. Thank you!
Thank you for taking part in todays
workshop, we hope you have found it useful.
Please don’t forget to book onto other
Enterprise & Innovation Academy training
that you may find beneficial.
Please give honest feedback to support our
commitment to Customer Service Excellence.
Please recommend any colleagues that you
think may be interested to find out more.
www.leedsbeckett.ac.uk/eiastaff
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