In January 2017, I was invited to be a speaker at Southwestern Institute of Business and Technology. In the seminar, I've covered about: (1) The Internet and eCommerce State in the Philippines, (2) Internet Marketing: Concept and Strategies and, (3) Opportunities / Careers in Digital Marketing
ChatBot and Messenger Marketing as your assistant in Social Selling to Connect with Prospects and Customers and Reduce friction in the sales process. Sample use cases & functionalities that you can use / start this 2019.
Presented during the Social Selling Event hosted by Entrprnr in Jan 25, 2019 at The Executive Centre, Frasers Tower
Level 17, Frasers Tower, 182 Cecil Street, Singapore
the https://www.socialselling.vip/sg19
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
In January 2017, I was invited to be a speaker at Southwestern Institute of Business and Technology. In the seminar, I've covered about: (1) The Internet and eCommerce State in the Philippines, (2) Internet Marketing: Concept and Strategies and, (3) Opportunities / Careers in Digital Marketing
ChatBot and Messenger Marketing as your assistant in Social Selling to Connect with Prospects and Customers and Reduce friction in the sales process. Sample use cases & functionalities that you can use / start this 2019.
Presented during the Social Selling Event hosted by Entrprnr in Jan 25, 2019 at The Executive Centre, Frasers Tower
Level 17, Frasers Tower, 182 Cecil Street, Singapore
the https://www.socialselling.vip/sg19
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
What website is best? Does email work? Social Media marketing can be confusing Facebook, Twitter, Instagram, Google+ and the list goes on and on. Which tools to use?
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
What website is best? Does email work? Social Media marketing can be confusing Facebook, Twitter, Instagram, Google+ and the list goes on and on. Which tools to use?
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
Three Digital Strategies That Make Your Food Business Globally Competitive by...Homer Nievera, CDE
Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
2. Who Wants To:
YOU CAN WITH
INTERNET MARKETING!
• Increase your followers?
• Grow your client base?
• Get more referrals?
• Make more money using
online strategies?
4/27/15Internet Marketing 101
2
3. INTERNET MARKETING
What We’ll Cover
What is Internet Marketing
Who Uses Internet Marketing & Why
5 Step Internet Marketing Plan
Where to Promote Online
Free and Low Cost Tools & Resources
Questions/Comments
4/27/15Internet Marketing 101
3
4. INTERNET MARKETING
What is It?
Internet Marketing is a very broad term.
In simplest terms it means:
Using the internet to position your marketing
message in front of potential buyers.
Source: http://www.webopedia.com/TERM/I/internet_marketing.html
4/27/15Internet Marketing 101
4
5. INTERNET MARKETING
vs. TRADITIONAL MARKETING
• Radio
• Television
• Newspaper
• Magazine
Traditional
Marketing
• Email Marketing
• Social Media Marketing
• Search Engine Optimization
• Blogging
Internet
Marketing
4/27/15Internet Marketing 101
5
6. INTERNET MARKETING
Who Uses It?
• Corporations
• Small Businesses
• Non-Profit Organizations
• Public Figures
Anyone who wants to
promote themselves, their
product, their service, or
their event.
4/27/15Internet Marketing 101
6
7. INTERNET MARKETING
When Should You Use It?
Start a new business
Have a new product or
service to offer
Have an upcoming
event
Running a sale on
product or service
4/27/15Internet Marketing 101
7
8. INTERNET MARKETING
5 Step Internet Marketing Plan
1. Evaluate Current Standing
2. Determine Audience/Target Client
3. Create a Plan
4. Be Consistent with Implementation of Plan
5. Review Your Results
4/27/15Internet Marketing 101
8
9. INTERNET MARKETING
Step #1 of Internet Marketing Plan
Evaluate Current Standing
Using SWOT Analysis (Example)
Strengths Weaknesses
• Quality product or service in high
demand
• Good reputation in market
• Excellent client relations
• Small marketing budget
• Lack marketing experience
• Lack technical skills
Opportunities Threats
• Increase brand recognition
• Reach more potential clients
• Improve relationship with existing
clients
• New competitors entering market
• Economy
• Technological errors (server down)
4/27/15Internet Marketing 101
9
10. INTERNET MARKETING
Step #2 of Internet Marketing Plan
Determine Audience/Target Client
4/27/15Internet Marketing 101
10
11. 2
What are their needs?
Everyone has a fear, a pain point, a thorn in the side. Let your
audience know you empathize—and offer a solution.
3
How can you solve their problem?
What’s in it for the audience? How are you going to make their
lives better?
4
How can you best reach them?
Where do they hang out? What social media sites do they belong to?
Who are your customers? What are they like?
Demographics and psychographics are a great start, but connecting with
your audience means understanding them on a personal level. Take a
walk in their shoes and describe what their life looks like each day.
Who is Your Target? 4 Questions to Ask
STEP #2
CONTINUED
4/27/15Internet Marketing 101
11
16. INTERNET MARKETING
Through Social Media Marketing
Facebook – www.facebook.com
Twitter – www.twitter.com
Google Plus – http://plus.google.com
Pinterest – www.pinterest.com
LinkedIn – www.linkedin.com
YouTube – www.youtube.com
**QUICK TIP: Create a profile, find friends already using the social media site,
put a link to your profile in marketing materials such as website, business cards,
email signature.
4/27/15Internet Marketing 101
16
17. INTERNET MARKETING
Through Free Classified Ads
Craigslist – www.craigslist.com
Oodle – www.oodle.com
BackPage – www.backpage.com
Ebay Classifieds – www.ebayclassifieds.com
SuperAds – www.superads.com
OLX – www.olx.com
**QUICK TIP: Create multiple ads and post ads to online classified sites several
times a week.
4/27/15Internet Marketing 101
17
18. INTERNET MARKETING
Through Local Directory Listings
Yahoo Local - http://listings.local.yahoo.com
Bing Local - http://www.bing.com/local
Google Places - http://places.google.com
Yelp – www.yelp.com
Merchant Circle - http://www.merchantcircle.com
**QUICK TIP: Use relevant keywords in your profile so your listing is more likely
to show up in search engines.
4/27/15Internet Marketing 101
18
19. INTERNET MARKETING
Through Paid Ads on Search Engines and Social Media
Google Adwords – http://adwords.google.com
Facebook Ads –
https://www.facebook.com/advertising
Bing Ads - http://advertise.bingads.microsoft.com
Twitter Ads – http://ads.twitter.com
**QUICK TIP: Try free marketing methods first. Paid advertising can be costly if
you don’t have a good strategy.
4/27/15Internet Marketing 101
19
20. INTERNET MARKETING
Through Blogging
WordPress – www.wordpress.com
www.wordpress.org
Blogger – www.blogger.com
Tumblr – www.tumblr.com
**QUICK TIP: Use the hosted version of WordPress, not the free version. WordPress is
found in most web hosting accounts. Check out www.Godaddy.com to get your own
domain name and web hosting for as low as $1 per month.
Source: https://www.udemy.com/blog/best-blogging-platform
4/27/15Internet Marketing 101
20
21. INTERNET MARKETING
Through Email Marketing
Constant Contact – www.constantcontact.com
Pricing starts at $20/month Free trial
MailChimp – www.mailchimp.com
Free and Paid
Aweber – www.aweber.com
Pricing starts at $19/month Free trial
Get Response – www.getresponse.com
Pricing starts at $15/month
**QUICK TIP: Use MailChimp for free for up to 2,000 subscribers. It has many great
features and is great for beginners.
4/27/15Internet Marketing 101
21
22. INTERNET MARKETING
How to Save Time with Automation Tools and Outsourcing
Hootsuite – www.hootsuite.com
Free and Paid starting at $10/month
Buffer – www.bufferapp.com
Free and Paid starting at $10/month
TweetDeck – www.tweetdeck.com
Free (Only works for Twitter)
4/27/15Internet Marketing 101
22
23. INTERNET MARKETING
How to Save Time with Outsourcing
Elance – www.elance.com
Pricing varies because outsourcers bid for your
assignment.
Odesk – www.odesk.com
Pricing varies because outsourcers bid for your
assignment.
Fiverr – www.fiverr.com
Pricing starts at $5/task
4/27/15Internet Marketing 101
23
24. INTERNET MARKETING
Final Thoughts
4/27/15Internet Marketing 101
24
• Envision your ideal business.
• Craft your message to fit your audience, then find them –
where they hangout.
• Create a plan.
• Stay consistent.
• Get help as needed.
• Evaluate what’s working and what’s not.
• Make necessary changes.
25. INTERNET MARKETING
Recommended Resources
www.unstoppableprofits.com - Offers internet marketing tips
and video tutorials.
http://blog.hubspot.com - Offers internet marketing tips,
templates, and marketing service.
www.socialmediaexaminer.com - One of the top authorities
on social media. Offers social media tips.
4/27/15Internet Marketing 101
25
Who wants to increase your followers, grow your client base, get more referrals, and/or make more money using online strategies? You can with internet marketing!
Today we’ll be covering the basics of Internet Marketing. First we will define what internet marketing is. You’ll learn who uses Internet Marketing and why. We will talk about a 5 step plan to put your internet marketing campaign in motion. As well as some free and low cost tools and resources to help you maximize your internet marketing efforts.
Then we’ll answer any questions you have, at the end. Let’s get started!
Internet Marketing is a very broad term. If you ask anyone what it means, you’ll get many different answers.
But in simplest terms, it means using the internet to position your marketing message in front of potential buyers.
There are many ways to do that. The internet has changed the way we market over the years. Here’s some examples of how things have changed.
In the past, radio, tv, print advertising was the way to go. We used radio ads, tv commercials, newpaper, and magazines to get our marketing message across. And while these methods are still used today, technology has made digital marketing more accessible to those wanting to get their message in front of people.
Today, we use email, social media, search engines like Google, blogs, pictures, videos, and other electronic methods.
Everyone is using internet marketing these days.
From corporations to small businesses to non-profits like churches, charity organizations, to public figures like authors, politicians, actors, and musicians. The reason they use internet marketing is because they want to promote themselves or their business, their product, service or event.
You can use internet marketing anytime you start a new business, have a new product or service you’re offering in your existing business, you have an upcoming event, or if you are offering a discount on your product or service.
Evaluate your current standing. Thinking about what you are promoting; have you done any internet marketing campaigns before or are you just starting out? What do you need to succeed vs what you have now? Begin with the end in mind. What is your ultimate goal?
Determine who you are targeting. Who is your audience or target client? Craft message around this person.
Create a plan. Set S.M.A.R.T. goals (specific, measurable, attainable, realistic, and time specific).
Be consistent. Save time by automating tasks and/or delegating tasks.
Review. Determine what’s working vs what’s not. Make necessary changes. Rinse, wash, repeat.
Step 1 is to evaluate your current standing. You want to know what’s going good for you, what you may need to work on, potential opportunities you can take advantage of, and what challenges you might face.
To help you should do a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This is an example of what a SWOT analysis might look like.
Step 2 is to determine your target audience. Knowing who your ideal customer is will help you know what to say and how to say it to resonate with your target audience.
Here are questions to ask yourself when determining your target audience.
Step 3 involves creating your internet marketing strategy. This could include:
Setting up a website to display your products or tell about your service;
Search engine optimization which is optimizing your website by adding relevant keywords throughout your web pages- not to be confused with Search engine optimization which is paying search engines such as Google, Bing, and Yahoo to display ads in prime locations of the search results page in exchange for you paying them a fee each time someone clicks on your ad. On the flip side, if you have a website you can apply to be an ad publisher and allow search engines to display ads on your website in exchange for paying you a percentage of the fee the search engine receives from the company whose ads you displayed and received clicks from.
Online advertising which is purchasing ad space on another web site that has a lot of daily traffic and has the same target market as you do. These are usually in the form of banner ads.
Email marketing which is collecting email addresses from prospective clients so that you can send them valuable information about what you do and how you can help solve their problem.
Social media optimization which is using social media sites to share your blog posts, videos, and other content in order to increase your search engine traffic.
Blogging which is writing articles related to your product or service on your personal or business weblog.
Affiliate marketing is the process of partnering with another party so that they refer customers to you in exchange for you paying them a commission.
Step 4 is to remain consistent. Once you have your marketing strategy in place. It is very important to be consistent in your implementation.
As you see in the diagram, sales increase over time the more consistent the marketing was. If you are not consistently marketing your business your sales will be up and down and generally unpredictable.
Step 5 is reviewing your results. It’s a good idea to keep regular track of your metrics to see if you are on the right track to achieving your marketing goals, and determine what marketing methods are working and which are not. Every 90 days you should be able to tell which methods are working best for you. For the next 90 days do more of what worked and either reduce or discontinue what is not working as well.
So where can you promote? There are many, many choices. We’ll take a look at the more popular sites.
Currently these are the top 6 social media sites to promote your business or event.
Facebook, Twitter, Google Plus, Pinterest, LinkedIn, and YouTube.
Depending your what you’re promoting, you might also try posting online classified ads.
These sites tend to get a bad rep at times, but online classified ads show up in the search engines and can bring attention to your promotion in that way.
Local directories are a great way to get noticed in your local area.
Adding your profile in local directories will allow potential clients in your local area to find you when conducting an online search for your product or service.
Most internet marketing is free and that’s what’s so great about it. However, there are internet marketing advertising methods that are paid.
Google Adwords, Facebook Ads, and Bing Ads are examples of the most popular paid advertising platforms.
The benefit to using these is that your ads can be seen in a matter of minutes as opposed to days, weeks, or months with the free strategies.
Ad costs can be affordable and you are in control of your ad costs with this method.
Blogging is a great internet marketing strategy. For those who don’t know, a blog is similar to a journal that’s online for the public to see.
This is good for you because you can blog about your product, service, or event. When you post a blog entry, the search engines pick this up, bringing more exposure for you.
Gone are the days when companies are spending tons of dollars sending out sales letters and brochures through the mail.
They are now using email!
So can you!
These are the top 3 email marketing services. I highly recommend MailChimp. You can sign up for a free account and start sending promotional emails.
One thing to remember about email marketing is, you must have the person’s permission to send them email or you can get into legal trouble, and labeled a spammer.
These three services can help you prevent that from happening.
Internet marketing can be very time-consuming! To help save time, you can automate your tasks or outsource them.
These are the three top automation tools: Hootsuite, Buffer, and TweetDeck. These tools allow you to schedule your social media and blog posts to post in the future.
For example, I go in once a week and schedule posts for the entire month and the software automatically posts for me on the day and time I scheduled it to post.
Hootsuite and Buffer works with all the popular sites such as Facebook, Twitter, LinkedIn, Instagram, and more. Hootsuite connects up to 100 social profiles, while Buffer only allows 12.
Another think to note is that TweetDeck only works for twitter.
Top three sites for outsourcing include Elance, Odesk, and Fiverr. You can get help with marketing, web design, writing, and more.
This not only frees up your time, but it also lets you establish consistency in your marketing.
Internet marketing can be confusing! So many things to learn and so many changes.
Here are a few tips to help you.
Here are some great resources for you to learn more about internet marketing and social media to promote your business or organization online.
