The document discusses virtual marketing ecosystems and their components. It describes a digital ecosystem as an online environment made up of various online elements like search engines, social media, reviews, etc. A virtual marketing ecosystem refers to processes that link real-world business components to their online counterparts through individual ecosystems like research, social media, search engine optimization, etc. It provides an overview of how to analyze the current situation, set objectives, develop strategies and tactics, and monitor performance of the various elements within a virtual marketing ecosystem.