Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Five Social Media Tips for Higher EducationSparkroom
ย
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
ย
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Introduction to social media marketing (Oct 2010)Luke Mitchell
ย
Slides from a one day course delivered to professionals at the University of Brighton by Luke Mitchell of Reach Students.
Published under Creative Commons (Attribution). Please link to http://www.reachstudents.co.uk and tell me when you used the slides.
Connect with me here:
Blog: www.reachstudents.co.uk/blog
Twitter: http://www.twitter.com/reachstudents
LinkedIn: http://www.linkedin.com/in/lukemitchell
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Five Social Media Tips for Higher EducationSparkroom
ย
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
ย
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Introduction to social media marketing (Oct 2010)Luke Mitchell
ย
Slides from a one day course delivered to professionals at the University of Brighton by Luke Mitchell of Reach Students.
Published under Creative Commons (Attribution). Please link to http://www.reachstudents.co.uk and tell me when you used the slides.
Connect with me here:
Blog: www.reachstudents.co.uk/blog
Twitter: http://www.twitter.com/reachstudents
LinkedIn: http://www.linkedin.com/in/lukemitchell
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you donโt know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
โขย The myths and realities of internet marketing
โข How successful business use the internet to get more customers
โขWhat you can do right now to attract and retain more paying customers
โขHow to avoid wasting time and money doing things that donโt work
For more visit: http://codesm.com
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
ย
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
Word of Mouth Marketing Seminar - Kylie Warne Brand BureauLibmark
ย
Are people talking behind your back? If not, they should be! Kylie Warne, Managing Director of Brand Bureau, works with clients to integrate word-of-mouth marketing into their marketing activities. In this thought-provoking and interactive keynote presentation and workshop, Kylie will discuss the science and art of generating word of mouth, along with some case study examples and handy hints and tips for library marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
ย
2nd Annual SHRM Jacksonville Conference
Social media isnโt just for teenagers anymore. More and more businesses and professionals are using social media tools as a way to interact with customers (both internally and externally.) When statistics show over 200 million people are using social media, then human resources has to stand up, take notice and join the movement. For human resources professionals, this becomes an opportunity to develop an internal marketing and communications medium for our organizations.
But what exactly is social media and how do we get started? This presentation is designed to explore the purpose of social media (itโs not what you might think), how you can become a proficient user of social media tools, and the framework for implementing a social media strategy in your organization.
Effective Marketing Communications on a Shoestring4Good.org
ย
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesnโt mean they canโt create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know whatโs working?
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
ย
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
The growing importance of emerging economies, along with the increasing integration of the global economy and financial markets, underscore the importance of broadening the scope of international economic and financial co-operation.
The establishment of G20, comprising around 90 per cent of the global GDP, 80 per cent of the world trade and more than two-third of the worldโs population, recognized considerable changes in the international economic landscape.
The G20 plays a vital role in supporting globalization, development of domestic financial markets, regional economic integration, demographics and resource security. Independent business associations from G20 countries formed a coalition named as Business 20 (B20). The coalition acts a bridge between government and business communities of the G20 countries.
The November 2014 edition of the Multilateral Newsletter highlights the key deliberations made at the G20 and B20 Summits. In addition, it covers key points of major happenings from the recently held ASEAN Summit in Nay Pyi Taw, Myanmar.
Read the Newsletter for more information with reference
In this inaugural edition of Spectrum for 2013, we
look at the different ways we are โshaping the futureโ
for a variety of our stakeholders: from developing
ground-breaking initiatives like the Vale Clean AER
initiative and innovative district cooling projects, to
encouraging young engineers through our recognition
and internship programs.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you donโt know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
โขย The myths and realities of internet marketing
โข How successful business use the internet to get more customers
โขWhat you can do right now to attract and retain more paying customers
โขHow to avoid wasting time and money doing things that donโt work
For more visit: http://codesm.com
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
ย
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
Word of Mouth Marketing Seminar - Kylie Warne Brand BureauLibmark
ย
Are people talking behind your back? If not, they should be! Kylie Warne, Managing Director of Brand Bureau, works with clients to integrate word-of-mouth marketing into their marketing activities. In this thought-provoking and interactive keynote presentation and workshop, Kylie will discuss the science and art of generating word of mouth, along with some case study examples and handy hints and tips for library marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
ย
2nd Annual SHRM Jacksonville Conference
Social media isnโt just for teenagers anymore. More and more businesses and professionals are using social media tools as a way to interact with customers (both internally and externally.) When statistics show over 200 million people are using social media, then human resources has to stand up, take notice and join the movement. For human resources professionals, this becomes an opportunity to develop an internal marketing and communications medium for our organizations.
But what exactly is social media and how do we get started? This presentation is designed to explore the purpose of social media (itโs not what you might think), how you can become a proficient user of social media tools, and the framework for implementing a social media strategy in your organization.
Effective Marketing Communications on a Shoestring4Good.org
ย
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesnโt mean they canโt create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know whatโs working?
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
ย
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
The growing importance of emerging economies, along with the increasing integration of the global economy and financial markets, underscore the importance of broadening the scope of international economic and financial co-operation.
The establishment of G20, comprising around 90 per cent of the global GDP, 80 per cent of the world trade and more than two-third of the worldโs population, recognized considerable changes in the international economic landscape.
The G20 plays a vital role in supporting globalization, development of domestic financial markets, regional economic integration, demographics and resource security. Independent business associations from G20 countries formed a coalition named as Business 20 (B20). The coalition acts a bridge between government and business communities of the G20 countries.
The November 2014 edition of the Multilateral Newsletter highlights the key deliberations made at the G20 and B20 Summits. In addition, it covers key points of major happenings from the recently held ASEAN Summit in Nay Pyi Taw, Myanmar.
Read the Newsletter for more information with reference
In this inaugural edition of Spectrum for 2013, we
look at the different ways we are โshaping the futureโ
for a variety of our stakeholders: from developing
ground-breaking initiatives like the Vale Clean AER
initiative and innovative district cooling projects, to
encouraging young engineers through our recognition
and internship programs.
Industrial production growth continues to remain tepid, thus necessitating the need for urgent redressal steps from the government in the form of expediting execution of approved projects and providing a competitive market for coal and mining sectors. Global headwinds have not receded fully, with growth in Euro Area expected to remain lackadaisical for few more quarters. Japan and China are passing through a phase of below potential growth too. Under this backdrop of subdued global growth, policymakers need to announce more policy actions like 'Make in India' initiative and flexible labour policy to help lift domestic growth to a higher trajectory.
In the current issue of Economy Matters, we cover the latest IMFโs World Economic Outlook and the issue of deflation facing many advanced economies in the Section on Global Trends. In Domestic Trends, we analyse the trends emanating out of the recent releases on IIP, Inflation, Monetary Policy and Trade. We also discuss the Corporate performance for Q2FY15 in this section. The Sectoral spotlight for this issue is on the MSME sector. In Focus of the Month, sectoral experts provide their insightful viewpoints on the topic โCoal: Challenges and Way Forwardโ.
Taming the Social Media Marketing BeastJeff Bullas
ย
What if someone said โToday we are announcing three revolutionary products that will transform your businessโ
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesnโt cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products โ itโs called โSocial Mediaโ.
This take on social mediaโฆ..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
Itโs unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
Integrated marketing communication presentation on how to market your startup...Kartik Mehta
ย
PURPOSE:
FOR BETTERMENT OF INDIA
EXAMPLE: TO PROMOTE AND CREATE AWARENESS ABOUT THE SOCIAL CAMPAIGNS, Challenges LIKE SWACHA BHARAT ABHIYAN, ICE BUCKET CHALLENGE through our website.
EXISITING PROBLEM:
To create awareness for such events, even though people are aware about such campaigns they do not take initiative to participate.
SOLUTION:
So, we are providing a huge platform for those who love to take this as a challenge and Enjoy being a part of such social campaigns while having fun at the same time in nominating others as well.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
ย
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
ย
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
ย
According to TechSci Research report, โIndia Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030โ, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
12. Outbound Vs Inbound Marketing Strategies
Outbound marketing strategy:
โข More traditional approach โ can also be referred to as โpush messagingโ.
โข Business decides on a particular message and pushes it out into the
marketplace.
โข Finds customers by building brand awareness through advertising and
promotion.
Inbound marketing strategy:
โข New and emerging approach โ can also be referred to as โpull messagingโ.
โข Business aims to be โget foundโ by customers
โข Approach tends to be more social and it is more interactive and involving
that the more traditional outbound marketing.
13. Differentiated Digital Media Model
โข Owned Media โ such as website
โข Paid Media โ such as display ads
โข Earned Media โ such as viral campaign
23. Potential Benefits of social engagement
โข Listening
โ Crucial to hear what the public is saying about you, competitors, related
business areas etc.. (research)
โ Crowdsourcing โ understand behaviours, experiences, language patterns
etc..
โข Engagement
โ Engage directly with prospects and customers (without filters)
โข Relationships
โ Build long lasting relationships and trust with customers
โ Build real and valuable communities online and offline (Two way process)
โ Reduce customer acquisition costs (Media spend)
โ Increase customer retentions (Loyalty/Advocacy)
โ Mass feedback loop for your business
24. Potential risks
โข Loss of control of the conversation
โ Two way communication
โ Openly negative transmissions
โ Digital Crises
โข Using social channel as a marketing or PR conduit
โข Broadcast as opposed to engagement
โข Little value
โข Can be a difficult persona for brands to adopt
โ Reveal a human voice of a corporate identity
โข What it is that voice?
75. Johnson & Johnson
โข Organised Baby Camp โ 56 influential mothers and bloggers
โ Gain word of mouth infuence
โ Not overtly J&J centric
โ Discussing issues that matter to families
โข Run babycenter.com
โ Online community for Mums
โ Not 100% J&J branded โ competitors advertise
โ Advice for Mothers
โ Reflects waning influence of print and TV
โข J&J health Channel
โ Videos of people with real life health issues and lets them tell their stories
โข Facebook โ Acuminder
โ Useful Application to allow you to manage vision care routine
โข Facebook โ ADHD
โ A resource page for parents with Attention Deficit Hyperactivity Disorder (9000
fans)
77. Walmart
โข 11 Moms Blogs
โ Eleven Mom Bloggers who offer advice to families
โ Different types of Mom (Geek, Classy, Frugal,Domestic Diva etc.)
โ Not an overt advert for Walmart brand
โ Kudos from Analyst community (Jeremiah Owyang)
โข Also has difficult online relations
โ Walmart Watch
โ Working Families for Walmart
โ Both very critical of Walmart policies
โ Facebook page hacked โ bad publicity around adoption of web 2.0
โ Myspace campaign panned โ ends after 10 weeks
โ Walmarting across America โ very mixed reviews
84. Skittles
โข In 2009 turned Hompage into social webstream
โ Twitter updates, Facebook page,YouTube
โข Brand was hijacked initially
โ Lots of puerile commentary on twitter stream (expletives etc)
โข A lot of social media and marketing publicity
โ More negative than positive
โ However, are those who think very brave and only time will tell whether a success or
unmitigated failure
โข Feeling that Skittles wanted to benefit from Social Media
โ Without truly engaging
โข Interesting case as to how brands should engage through web and social
media
โข Highlights issue of brochure ware sites for brands
โ General feeling there needs to be another form of engagement with customers other
than bland websites
โข Today, one of the the top 10 brands on Facebook
87. American Red Cross
โข Bad Public reputations
โ After Hurricane Katrina
โข Started listening to what public was saying online about them
โ Blogsearch, twitter, alerts
โข Started engaging with public
โ Initially started commenting to blog posts and other discussion threads and over time
embraced Twitter and Facebook etcโฆ
โข Now use Local Twitter Accounts
โ Connect directly โ notify people of warnings/shelters/services etc..
โ Public update them of safety issues
โข Use Flickr and YouTube
โ So community can share worldwide photos and videos of all experiences and activities
โข Facebook Pages
โ Update users with information