The document outlines various types of written communication, including internal and external formats, and emphasizes key etiquettes such as structuring content and awareness of the audience. It also discusses the advantages of written communication, such as creating permanent records and enhancing organizational image, as well as its disadvantages like being time-consuming and requiring strong language skills. Additionally, it introduces different writing styles and a three-step writing process focused on planning, writing, and quality control.

3. Types of communication
 Internal
 Circular
 Notice
 Memos
 External
 Business letters
 E-mail message
 Proposal
 Telegram

4. COMMON ETIQUETTES IN
WRITTEN COMMUNICATION
 Focus on format
 Structuring of the content
 Ensuring connectivity
 Tempering the content as per the level of formality
 Avoid short form
 Importance of grammar, spelling and punctuation
 Importance of creativity
 Avoiding excessive use of jargon
 Awareness of the audience/medium

5. 1.FOCUS ON FORMAT

6. 2.STUCTURING OF THE CONTENT

7. 3.ENSURING CONNECTIVITY

8. 4.TEMPERING THE CONTENT AS PER
THE LEVEL OF FORMALITY

9. 5.AVOID SHORT FORM

10. 6.IMPORTANCE OF GRAMMER, SPELLING
AND PUNCTUATION

11. 7.IMPORTANCE OF CREATIVITY

12. 8.AVOIDING EXCESSIVE USE OF JARGON

13. 9.AWARNESS OF THE AUDIENCE/MEDIUM

14. ADVANTAGES
Creates a permanent record
Allows you to store information for future reference
Easily distributed
It is a permanent means of communication. Thus, it is
useful where record maintenance is required.
Written communication is more precise and explicit.
Effective written communication develops and
enhances an organization’s image.
Necessary for legal and binding documentation

15. DISADVANTAGES
Written communication does not save upon the costs.
If the receivers of the written message are separated by
distance and if they need to clear their doubts, the
response is not spontaneous.
Written communication is time-consuming as the
feedback is not immediate.
Effective written communication requires great skills
and competencies in language and vocabulary use.

16. DIFFERENT WRITING STYLES
 Colloquial
 Casual
 Formal

17. Three-Step Writing Process
Step 1 Step 3Step 2
Planning Writing Quality controll

18.  Completeness
 Conciseness
 Consideration
 Clarity
 Concreteness
 Courtesy
 Correctness
7 c’s of communication