The document outlines various types of communication, including verbal, nonverbal, internal, and external communication, emphasizing their importance in organizational contexts. It describes effective writing, reading, listening, and speaking skills, providing guidelines for improving these skills and making impactful presentations. Additionally, it highlights the significance of choosing the right medium and language in business communication.

2. Communication
Communication is a process of exchanging information, ideas, thoughts, feelings and
emotions
through speech, signals, writing, or behavior.

3. Process of Communications:

4. Types of Communication
 Verbal Communication
1. Oral Communication
2. Written Communication
 Nonverbal Communication
Types of communication based on the communication channels
used are:

5. Business/corporate/professional Communication:
Types of Business Communication
There are two types of business communication in an organization:
 Internal Communication
 External Communication

6. Internal & External Communication:
Internal Communication: Communication within an
organization is called “Internal Communication”.
Under Internal Business Communication types, there come:
 Upward Communication:
Subordinates to superiors, or from employees to
management.
 Downward Communication:
Superiors to subordinate, or from management to employees
 Horizontal/Literal communication
People with the same or similar rank in an organization to
cooperate or collaborate.
External Communication
Communication with people outside the company is called “external
communication”.
Supervisors communicate with sources outside the organization, such as
vendors and customers.

7. Importance of Communication at Work

8. Role of Media
Select the Right Media for the Right
Communication

9. Language (message) as a
component of communication

10. Why ENGLISH Language?
 Universal language for communication
 Extensive use in corporate communication
 Secondary media of communication

11. Tools of language
 Reading
 Writing
 Speaking
 listening

12. Writing

14. Writing Process…

15. Writing Skills..
How to
improve
writing Skills
The Process
of Writing
Analysis of
Writing Skill
Types of
Composition
The Purpose
of Writing

16. Types of Writing:

17. Features of Business Writings:
 Should be terse, clear and to the point
 Language has to be effective
 Each country has their own set of norms
concerning writing or spoken
communication
 North American business desires written
form

18. E-Mail Writing
Format Receiver Brevity Wording Accuracy Signature
•Contemporar
y design
•Structure of
formal letter
•Salutation
•To and CC,
BCC
•Relevance
•Keep it
short
•Respect
busy
schedule of
•Formal and polite
tone
•Attractive and
compelling
vocabulary
•Personal touch
•Crisp and clear
words
•Properly
addressed
•Spell checked
•Grammar
checked
•Precise
communication
•Defined format
•Thank you
statement
•Name and
designation as
required
•Contact
information
•Company website
and logo
•Link to
social/professional

19. Addressing
Identify Degree of
Formality
Choose the right
salutation
Set The tone
Ensure Clarity in
Subject
 Casual
 Friend
 Senior
 External
 Dear Concern
 Dear ..(Name)
 Hi
 Utilize Salutation
 Crisp and precise subject line

20. Ten Characteristics of Effective Writing
 Readable
 Tactful
 Personal
 Positive
 Active
 Unified
 Coherent
 Clear
 Concise
 Mechanically Sound

21. Reading

22. Reading
 Reading is the most important
skill in English language from
other language skills in acquiring
language.
 If you are good at reading you will
be good in other language skills
like as writing, speaking &
listening.

23. Reading Skills

24. Scanning
Scanning is the technique you might use when reading a telephone directory.
You pass your vision speedily over a section of text in order to find particular
words or phrases that are relevant to your current task. You can scan:
 The introduction or preface of a text;
 The first or last paragraphs of chapters;
 The concluding or summarizing chapter of a text;
 The book index

25. Skimming
Skimming is the process of speedy reading for general meaning. Let your
eyes skip over sentences or phrases which contain detail. Concentrate on
identifying the central or main points. Use this technique to:
 pre-view a selection of text prior to detailed
reading;
 refresh your understanding of a selection of text
following detailed reading.

26. Types of Reading

27. Listening & Responding

28. Listening Skill
 Difference between listening and hearing
 Listening as a four-way process:
-hearing
-understanding
-evaluating
-responding

29. Communication Principle

30. LISTENING & RESPONDING
FUNDAMENTALS
The principle of Listening and Responding
How we listen
Listening goals
Listening barriers
Listening skills
Responding skills
Responding with Empathy

31. WHAT YOU DO WITH YOUR
COMMUNICATION TIME
Speak = 30%
Read = 16%
Write = 9%
Listen = 45%

32. DIMENSIONS OF LISTENING
 Listening vs Hearing
 Selecting
 Attending
 Understanding
 Remembering
 Responding

33. RESPONDING SKILLS
 Be Descriptive
 Be Timely
 Be Brief
 Be Useful
 Be Active

34. USE EMPATHY WHILE RESPONDING
 Emotional Intelligence
 Understanding Your Partner’s Feelings
 Ask Appropriate Questions
 Paraphrase the Content
 Paraphrase Emotions

35. Speaking

36. Speaking is an Art
 Speak slowly.
 Speak with little pause.
 Not to talk more than 15-20 minutes
at a time.
 Use simple words.
 Not to stand still or sit idle.
 Avoid extra-ordinary pause.

37. SPEAKING REQUIRES. . .
• energy
• sharp focus
• logical thinking
• clear phrasing
• crisp delivery

38. STAGES OF SPEAKING
• Rapport Building.
• Body Language.
• Focus on fluency vs. Accuracy.
• Topic and it’s delivery.

39. TOPICS AND ITS DELIVERY:
• Level of Participants.
• Purpose of talk of the topics
• Subject matter of the topics
• Time available
• Logistic supports for the talk:
• Handout
• Related forms and formats
• Exercise/Case study etc.

40. MAKING EFFECTIVE PRESENTATIONS
• Prepare for the presentation
• Make opening comments
• Make your points
• End the presentation
• Answer questions