This document provides tips for writing effectively for online audiences. Some key points include: 1) People read differently online, scanning quickly and jumping around, so writing needs to be scannable with short paragraphs, lists, and explanatory subheads. 2) The most important information should be at the top as people may not read the entire post. 3) Links to related content are important to keep readers engaged on the site. 4) Analytics can show what type of content and stories are most popular with readers.