This document provides guidance on engaging with contacts via social media as part of an outreach campaign. It recommends beginning with empathetic, collaborative messages on platforms like LinkedIn, then following up based on response priorities like text messaging and direct messages. Templates are given for linking connections and politely requesting a call. The overall approach emphasizes giving value first through helpful online profiles and content.
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
Presentation detailing the basics of what social media is, what the basic fundamentals are to understanding how to use it effectively. & a brief introduction into what Social CRM is, and how your business should start implementing it.
Introduction to Social Media: The web is ready for youCarrie Saarinen
In this presentation, we introduce Twitter, a popular microblogging service; Delicious, a web-based tool to manage and share bookmarks; and LinkedIn, a professional networking site with over 50 million members. We provide an overview of each tool, demonstrate uses for teaching, learning and professional networking, as well as review basic security features.
This presentation was developed for and delivered to members of the UMass Medical School community in December 2009 as part of a Social Media Seminar Series sponsored by the Department of Medicine and the Lamar Soutter Library.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
I led an in-depth, three-hour training session on the networking and public relations value of LinkedIn. The Maryland Association of Nonprofit Organizations hosted this presentation on June 6, 2013. The presentation included a discussion on the importance of a comprehensive profile, strategies for leveraging the group and job functions of LinkedIn for professional development purposes, and an analysis of how human relationships successfully develop and thrive in an online environment.
Facebook and, more recently, Twitter are all the rage on the internet. But do these social networking tools have an application for recruitment? In this session, you will learn how these services can be used to recruit people for your organisation right now. Whilst many dismiss these sites as a fad, how can we easily integrate our recruitment website or ATS into these systems to collect user data?
Facebook F8 is the conference Facebook holds annually for its engineers and designers, giving them a sneak peek into what's changing on the social network and revealing new products and features.
Named after the Facebook tradition of holding an eight-hour hackathon after the presentations, the one-day Facebook F8 event is held in San Francisco and is hosted by Facebook founder Mark Zuckerberg, with keynotes, developer sessions and announcements rolling out plans for the next year.
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
Presentation detailing the basics of what social media is, what the basic fundamentals are to understanding how to use it effectively. & a brief introduction into what Social CRM is, and how your business should start implementing it.
Introduction to Social Media: The web is ready for youCarrie Saarinen
In this presentation, we introduce Twitter, a popular microblogging service; Delicious, a web-based tool to manage and share bookmarks; and LinkedIn, a professional networking site with over 50 million members. We provide an overview of each tool, demonstrate uses for teaching, learning and professional networking, as well as review basic security features.
This presentation was developed for and delivered to members of the UMass Medical School community in December 2009 as part of a Social Media Seminar Series sponsored by the Department of Medicine and the Lamar Soutter Library.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
I led an in-depth, three-hour training session on the networking and public relations value of LinkedIn. The Maryland Association of Nonprofit Organizations hosted this presentation on June 6, 2013. The presentation included a discussion on the importance of a comprehensive profile, strategies for leveraging the group and job functions of LinkedIn for professional development purposes, and an analysis of how human relationships successfully develop and thrive in an online environment.
Facebook and, more recently, Twitter are all the rage on the internet. But do these social networking tools have an application for recruitment? In this session, you will learn how these services can be used to recruit people for your organisation right now. Whilst many dismiss these sites as a fad, how can we easily integrate our recruitment website or ATS into these systems to collect user data?
Facebook F8 is the conference Facebook holds annually for its engineers and designers, giving them a sneak peek into what's changing on the social network and revealing new products and features.
Named after the Facebook tradition of holding an eight-hour hackathon after the presentations, the one-day Facebook F8 event is held in San Francisco and is hosted by Facebook founder Mark Zuckerberg, with keynotes, developer sessions and announcements rolling out plans for the next year.
Glen Cathey, Cathey Advisory Group
Are you interested in learning how to maximize your sourcing and recruiting ROI? In this session, Glen Cathey, senior talent acquisition leader and author of BooleanBlackBelt.com, will dive into 3 areas of opportunity for you to significantly increase your sourcing and recruiting effectiveness:
Hacking human capital data: how to search LinkedIn to find more of the right people more effectively and increase response rates.
Human hacking: how to leverage social engineering to earn a higher response rate on your outreach efforts, how to convert passive candidates into active candidates and how to increase referrals.
Hacking time: a simple yet highly effective strategy for working smarter to increase your sourcing and recruiting productivity.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
SOURCECON: BEST HACKS, LAUGHS, & INSIGHTS (Fall 2016)Susanna Frazier
This SlideShare overviews the best hacks, laughs, & insights from the Fall 2016 SourceCon in Anaheim.
Included:
- Highlights from all 3 tracks (Candidate Identification, Candidate Engagement, Marketing/Branding & Leadership/Strategy) - with links to session PPT presentations and some streamed videos.
- How to's
...Use the latest and greatest tools to find passive candidates and their contact details, and then engage them in a way to influence their making a change.
...Curate unstructured data points created by someone’s social footprint and analyze that data to creatively engage them in a way that separates you from the other recruiters reaching out.
...Choose when and which new Chrome Extension to use to find contact details, manipulate API’s, build customized bookmarklets, scrape the web, and hack Excel to organize and increase efficiency.
- Tools
...Dean Da Costa's top recommendations
...Susanna Conway's top 5 free recommendations
+ more!
Social Media Outreach Session at RSS 2014Vikas Kumar
Learn how to weave your cold calls, voicemails, and emails with new social media outreach strategies that can increase your call-back ratio by at least 20%.
Know how to prioritize various communication vehicles to get faster responses from prospects.
Find the social footprint for many of your candidate prospects so you can expand the ways in which you connect with them.
Know what to include in your social media messages that will increase the likelihood of generating a positive response.
Relate the values of having your own Facebook page and LinkedIn Group, and define which types of activities are best for each of the social networks
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Guerrilla Marketing with Social Networks. Break-out session presented by Guerrilla Selling author and speaker Orvel Ray Wilson, CSP at the City and Regional Magazine Association (CRMA) national conference, June 1, 2009, in New Orleans
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Find Info on Social Networks for Job Seekersbizcareer
Join us as we explore ways you may social network your way to a job. By the end of this program you will be introduced to popular websites like LinkedIn and Meetup. You will learn to maximize social networking strategies that can lead to a job.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
5. Initiating Contact Cadence
Note that this is the “third” attempt to contact!
1. It began with an Effective Email
2. Followed by “Persuasive” Cold Calls & Voicemails
3. THEN Social network outreach
6. Social Media Approach
Be empathetic (it's a person-to-person activity)
Be a good listener (you'll end up smarter than the talkers)
Be patient (technology moves fast, buy-in is slow)
Be opportunistic (smart small, take advantage of any green light)
Be flexible (surprises are common: you must adjust)
Be collaborative (you won't succeed w/o internal support)
Be humble (the “groundswell” is bigger than any one brand)
7. Ranked order of response priorities
1) SMS (texting)
2) Instant Messenger (chat)
3) Emails
4) Private SocNet (Facebook, Twitter DM)
5) Public SocNet (wall post, @twitter)
6) Calls to Mobile phone
7) Calls to “land line”
8. Social Networking Messages
Look them up on
wink, pipl, spock, spokeo, Wieowie.nl
linkedin, facebook, myspace, ning, etc.
plaxo, jigsaw, unyk, zoominfo, 123People
Keep searching until you have some kind of social network
contact or point of connection
Find common ground
i.e. you’re both members of same networks, alumni, linkedin group,
facebook fan page, any other organizations
Find friends in common (network connections)
Can’t find one? Join a group(s) they are in!
9. Templates for social media
Remember this is the 3rd attempt to contact them, they
already received an email (or possibly two) and a voicemail
from you. Something simple works:
“[Name,] I’ve sent you an email and voicemail, and then I found you here on
[network]. I believe I have something that may be worth a few moments of
your time. Please contact me…”
Before send the message, don’t forget to include ALL your
social networking links!
10. Other Contact Templates Ideas
Let them know where you found them:
“I noticed you had some interesting answers to the
[topic name] question in the [site/group name]
online…” “I found you on the
“I see you have had some excellent experience in Internet” scares people
___ for ___ from your online comment…” but “I found you
online” feels safer. “I
found you on LinkedIn”
Let them know why you contacted them: is excellent!
“You seemed to know quite a bit about ___ so I
wondered if you could spare a couple moments
of your time…”
“Given your expertise in your industry, I wondered if
we could talk…”
The key is unobtrusive, honest, gentle
conversation.
11. Found you on LinkedIn, would like to talk with you
Hi [Name], your LinkedIn profile was brought to my attention by someone
who thought you may be very knowledgeable and well connected in the
[INDUSTRY] and could potentially know others who would be interested
in a position with our [DIVISION NAME] group.
I would love a chance to speak with you confidentially about any of your
connections who may be a fit. It would also be an excellent chance for me
to understand your experience, background and goals so I may be able to
support your networking efforts when the opportunity arises.
If you are open to having a brief conversation, or know someone who
would be, please reply.
12.
13. High tech versus high touch
Social media is about relationships
(even if you are only just starting one)
Useful content inspires conversation
Complete profiles build credibility and trust
Keep “one voice” (tone) across all profiles
Give before you receive, offer when you ask
Don’t forget to include your signature file with links!
14. Connection In-person vs. Social Media
When meeting someone in person how often do you:
Give them your card without talking with them first?
Ask for an endorsement without knowing them?
Ask for a referral without knowing them?
Talk about yourself 100% of the time?
Show pictures of yourself partying or at the beach?
Tell them you are having a really bad day?
Tell them you hate your boss and are ready for change?
Give them “25 things they need to know about you”?
If you don’t do it in person, why do it online?
15. Facebook Pages and LinkedIn Groups
• Why create your OWN groups?
• People are more likely to accept a group invite than a personal
networking connection
• You can send a message to everyone in your group, even if they are not
your direct connections
• Good group content can drive viral marketing
• Team project! Share the workload, and if someone leaves, they can’t take
the network with them
• Focused and adjusted on-the-fly, they responding to your community's
needs and offer them immense value
• Gain your audience's trust and attention if you offer valuable insights or
information they don't get elsewhere
16. Be Available
LinkedIn Facebook Twitter
Public profile, vanity Public profile, vanity Bio with vanity
URL URL username
Join Groups Join Groups and Receive DMs
Company Fan Pages
Open Networker Accept friends readily Join some Twubs
(receive InMail at no (but categorize via lists
cost to sender) to keep some info
private)
Add your URLs, phone Add your URLs to Include your URL in Bio
&/or email to profile profile
17. If you find them here…
LinkedIn Facebook Twitter
Most open to Dislike overt Follow them and they
recruitment-related recruitment may follow you back
communications communication, but
wants to be able to
learn about you and
your company
Your LinkedIn group can Steer them to your You can have a Twitter
have a Jobs tab (free robust company page, jobs feed, but your posts
alternative to LI’s paid not your job posting should primarily be
job postings) more compelling
content types
Status updates go to 1st Status updates go to 1st Interesting status
degree connections; are degree connections; are updates will be
read more often, but not occasionally read and retweeted for wider
forwarded much forwarded distribution
18. Other ways to get their attention
LinkedIn
Comment on their status
Others who mention their name, or who wrote/received endorsements,
obviously know them!
Twitter
Tweepz, Twellow, Twingly and other Twitter directory/search tools
DM or RT their posts, or mention @theirusername in a post
Facebook
Use Friend Finder and/or similar to add them as a friend
Blogs
Leave a comment on their blog, or a blog you know they read
19. Connect With Us!
Twitter: @sourcinginst
LinkedIn: http://www.linkedin.com/groups?gid=742
"Like" us on Facebook: http://www.facebook.com/sourcinginst
The Sourcing Institute (TSI) http://www.thesourcinginstitute.com
The Sourcing Institute will offer HR Practitioners world-leading education, training, and certification
through a robust online Learning Management System. We will also be developing a community in support
of the free exchange of ideas, goals, and information about career paths for recruiters, sourcers, and
recruitment leaders. We intend to satisfy our industry’s critical learning needs through a combination of
training, events, memberships, certifications, and publications.
SourceU: http://thesourcinginstitute.com/sourceu
Take a deep dive into the full immersion curriculum of the Sourcing Institute in-person and onsite. With all
the high-tech, quiet, and comfort of a leading University setting, your deep dive into the Sourcing Institute’s
core curriculum removes all distractions and provides for all your needs so you are free to focus.
SourcingKB: http://www.sourcingkb.com
In addition to pursuing excellence in innovation of the most practical recruitment and sourcing solutions,
The Sourcing Institute strives to inspire and lead the creation of a community that teaches recruiters how
to identify and engage with global talent unreachable through traditional means. We aim to develop a
community that supports the free exchange of ideas, goals and career paths for recruiters, sourcers and
recruitment leaders, and establishes a high degree of legitimacy for our profession.
20. Membership Privileges
What You Receive as a Member:
• 9 required e-learning modules
• 11 additional optional modules (more launched semi-weekly)
• 12 PHRs and SPHR credits
• Unlimited access to the world's largest library of sourcing knowledge
• Member Certificate of Completion (after successful assessment)
• Copy of The Sourcing Handbook
• Exclusive pricing on other sourcing books, guides and learning modules
• Discount on live SourceU classes
• Job placement opportunities
Learning Objectives:
• Fluency in how search engines work including syntax (commands) for top search engines
• Basic comprehension of online social network recruiting (LinkedIn, Facebook, Twitter, Blogs, etc.)
• Proficiency in outreach and engagement, initiating contact via email and cold calling
• Organization of the sourcing function, management of pertinent information
• Mastery of pre-search process and intake meeting
NOTE: This program has been approved by the HR Certification Institute (HRCI)
PHRs, SPHRs and GPHRs earn 12 recertification credit hours upon successful completion.
21. Higher Commitment
Four Levels of Enrollment Serve Your Continuing Learning Needs
LEVEL MODULES REQUIRED OPTIONAL
Member 20+ 9 11
Specialist 22+ 8 14
Professional 15+ 6 9
Leader* 10+ 4 6
Successful completion of modules is required before moving to the next level. For example, to enroll
in Specialist students must prove proficiency in essential Member modules in Attraction, Engagement
and Search disciplines. Proficiency is demonstrated through completing knowledge checks after
required modules and attaining a passing score in that level’s final exam. Beyond required modules,
levels contains optional specialized content at no additional cost.
* Enrollment in Leadership level can be simultaneous or independently of others, and consists
of a separate curriculum geared towards enabling progressive sourcing leadership and management.
22. Certification
Successful completion of Member, Specialist and Professional modules results in
obtaining The Sourcing Institute Certified Professional designation. With it comes:
1. A thorough understanding of how the Internet impacts the recruiting profession on a daily basis
2. Expertise in tried-and-true methods for name generation, cold calling and social networking
3. Ability to utilize most tools and resources for finding passive candidates online
4. A solid methodology for name generation, cold-calling & networking
5. An organized plan for building a custom sourcing strategy for any requisition
6. Adeptness in working with both candidates and hiring managers
7. Proficiency in techniques for managing your schedule and developing your industry expertise
8. A structured process for obtaining candid feedback from both candidates and hiring managers to
help improve your hiring practices
23. SourceU
Tuition: $3,500* (includes Professional membership)
Find out more: http://www.thesourcinginstitute.com/sourceu
Full immersion in the Member and Specialist curriculum. With all the
high-tech, quiet, and comfort of Georgia Tech, a leading University
setting, your journey through two days of live workshops in the
Sourcing Institute’s core curriculum removes all distractions and
provides for all your needs so you are free to focus.
Atlanta Sept 10th
http://www.thesourcinginstitute.com/event/sourceu-atlanta-ga#.UCqCQKFlQQg
Dallas Sept 19th
http://www.thesourcinginstitute.com/event/sourceu-atlanta-ga#.UCqCQKFlQQg
NOTE: This program has been approved by the HR Certification Institute (HRCI)
PHRs, SPHRs and GPHRs earn 12 recertification credit hours by attending.
24. SourcingKB.com
Free Newsletters on Every Recruiting Topic
In addition to pursuing excellence in innovation of the most practical
recruitment and sourcing solutions, The Sourcing Institute strives to
inspire and lead the creation of a community that teaches recruiters
how to identify and engage with global talent unreachable through
traditional means. We aim to develop a community that supports the
free exchange of ideas, goals and career paths for recruiters,
sourcers and recruitment leaders, and establishes a high degree of
legitimacy for our profession.
25.
26. Dedicated to the extreme
optimization of recruitment teams
The Sourcing Institute develops and teaches talent identification, attraction and
engagement skills beyond conventional proficiencies. Our curriculum is
designed to establish talent identification practices that yield a virtuous cycle of
sustainable competitive advantages.