The document provides tips for establishing an online presence and building social capital through blogging and social media. It recommends thinking of comparable organizations and how to learn from their successes and failures. The document then discusses establishing an online presence through blogging on your website and social media platforms like Twitter and Facebook. It emphasizes the importance of becoming an expert by producing valuable, regular content and building relationships with others in your field through conversation.
Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella
Pitching the Media in the Digital Age (Alexis Grant)Alexis Grant
A teleconference for Career Directors International -- About how to write email pitches editors will actually read.
Want more from me? http://alexisgrant.com/newsletter
Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella
Pitching the Media in the Digital Age (Alexis Grant)Alexis Grant
A teleconference for Career Directors International -- About how to write email pitches editors will actually read.
Want more from me? http://alexisgrant.com/newsletter
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
Le samedi 30 août 2014, AUTIC-Bénin, Association des usagers des Tics au Bénin a organisé la deuxième édition du Blogcamp Bénin à Cotonou.
L'événement a rassemblée durant une matinée près d'une cinquantaine de personnes (blogueurs, journalistes, informaticiens, entrepreneurs, étudiants, passionnés de TICS et simples curieux) autour de la thématique, le blog : un outil d'expression de la jeunesse.
Au cours de l'événement quatre communications ont été données sur différents thèmes. De l'initiation au blogging à la dynamique des blogs agricoles au Bénin en passant par l'écriture web et l'utilisation des réseaux sociaux.
If you are or are going to be a journalist in the 21st Century, you must have a blog as it demonstrates not only your familiarity with new media but also all of your new (and old) media skills: Writing, editing, photography, videography, organization, interviewing, interaction with the public (comments), audio recording (podcasts), etc. Your blog is your one-stop marketing tool for yourself as a professional journalist.
This is designed for the “Now What?” You have Facebook, Twitter, LinkedIn, and are blogging away, right? No? Still just sitting on the Welcome page? This class is designed to not only help connect your social media strategy, but to find your voice. Learn how to use Twitter, Facebook, and LinkedIn to promote your Blog and convert readers into clients. We will cover what to say on these sites, the time you need to devote, and ideas and tips for getting blog traffic.
Aaron Kronis - Social Media for Retailers - Retail Camp April 9th, 2011Aaron Kronis
Aaron Kronis - Social Media for Retailers - Retail Camp April 9th, 2011, Burbank, CA - Woodbury College - Fashion.
SOURCES: There were some key points here that were first indicated by Josh Ochs social media training course in San Francisco, feb 2011. http://medialeaders.tv/ for more on that.
This event was put on by Wendy's Fashion Retail (i'm not sure the actual course title) students. A well run professional event with great speakers and interested atendees. Most people there were in the fashion industry.
Having social media live on the internet is not enough to get your message out there. Chris is going to walk you through ways to optimize your social media so that you are primed for viewing from your customer/followers. This session is intended for those that already have a social media presence.
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
How to rescue a lost blog-7 ways to standout from the crowdHugh Culver
Most blogs never get seen-they are in oblivion, lost in the Internet. Discover 7 ways to make your blog more attractive, more visible and a more powerful marketing strategy.
At our first social circle event we're discussing new social media innovations, getting inspiration from the latest cool campaigns and sharing social news.
Presentation given to an audience of sports journalists wanting to have a better understanding of how and why they should embrace social media & blogging.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
Le samedi 30 août 2014, AUTIC-Bénin, Association des usagers des Tics au Bénin a organisé la deuxième édition du Blogcamp Bénin à Cotonou.
L'événement a rassemblée durant une matinée près d'une cinquantaine de personnes (blogueurs, journalistes, informaticiens, entrepreneurs, étudiants, passionnés de TICS et simples curieux) autour de la thématique, le blog : un outil d'expression de la jeunesse.
Au cours de l'événement quatre communications ont été données sur différents thèmes. De l'initiation au blogging à la dynamique des blogs agricoles au Bénin en passant par l'écriture web et l'utilisation des réseaux sociaux.
If you are or are going to be a journalist in the 21st Century, you must have a blog as it demonstrates not only your familiarity with new media but also all of your new (and old) media skills: Writing, editing, photography, videography, organization, interviewing, interaction with the public (comments), audio recording (podcasts), etc. Your blog is your one-stop marketing tool for yourself as a professional journalist.
This is designed for the “Now What?” You have Facebook, Twitter, LinkedIn, and are blogging away, right? No? Still just sitting on the Welcome page? This class is designed to not only help connect your social media strategy, but to find your voice. Learn how to use Twitter, Facebook, and LinkedIn to promote your Blog and convert readers into clients. We will cover what to say on these sites, the time you need to devote, and ideas and tips for getting blog traffic.
Aaron Kronis - Social Media for Retailers - Retail Camp April 9th, 2011Aaron Kronis
Aaron Kronis - Social Media for Retailers - Retail Camp April 9th, 2011, Burbank, CA - Woodbury College - Fashion.
SOURCES: There were some key points here that were first indicated by Josh Ochs social media training course in San Francisco, feb 2011. http://medialeaders.tv/ for more on that.
This event was put on by Wendy's Fashion Retail (i'm not sure the actual course title) students. A well run professional event with great speakers and interested atendees. Most people there were in the fashion industry.
Having social media live on the internet is not enough to get your message out there. Chris is going to walk you through ways to optimize your social media so that you are primed for viewing from your customer/followers. This session is intended for those that already have a social media presence.
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
How to rescue a lost blog-7 ways to standout from the crowdHugh Culver
Most blogs never get seen-they are in oblivion, lost in the Internet. Discover 7 ways to make your blog more attractive, more visible and a more powerful marketing strategy.
At our first social circle event we're discussing new social media innovations, getting inspiration from the latest cool campaigns and sharing social news.
Presentation given to an audience of sports journalists wanting to have a better understanding of how and why they should embrace social media & blogging.
A long list of pointers informs you how to enlarge your digital footprint with easy and effective tactics to expose your content t more readers and make your online marketing more effective.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
This presentation covers the Who, What, Where, When, Why of Blogs; Blog Business Cases; Blogging Software; Create a Blog; ‘Pimping’ your Blog; How and What to Write; Promoting your Blog; Measuring Success; and Making Money with Blogs
Similar to 2a advanced social media to knowing and impacting environment v2 w instructornotes (20)
Every PresenTense workshop starts with a pre-exercise, meant to let people settle in and start thinking in the terms of the lesson. During this time, the Instructor should let people settle in, and stand silently by the screen to indicate that people should sit and start working. This should last two minutes AFTER everyone has settled down and there is silence in the room. Once there is silence, the instructor can ask: so, what do you think? Anyone have any answers to the questions? Give discussion three to five back and forth’s – and do not let someone speak for more than two minutes. Then use the last comment made to switch to the next slide: And that’s why we’re discussing Inspiration ,today. (This slide should take in total: 5 minutes. Total time of Knowing and Influencing Workshop: 80mins)
Knowing the field is not enough – because, as Heisenberg’s uncertainty principle points out, even the observer changes what is being observed. When launching a venture, this is especially the case, since the world changes with every new initiative in it. So Environmental Scanning tools online first come from positioning oneself online, and then using that position to know and influence the field. (Total: 3 minutes)
Before you can go forward with anything, one needs presence. (Instructor note: For those who passed through the Tools for Sharing Vision workshop, this slide can be skimmed through. For those who did not, it is worth taking three minutes to represent each to the participants. I.e.: Before you can do anything, you need a name, a URL, so people can find you online. We have GoDaddy for that. Then, you need to build a quick and basic website that won’t embarrass you – and Weebly is great for that….and so on.) (Total: 1 minute if they know, 5 minutes if not just to give overview)
But moving beyond the basics, the question is: what’s at the center of a venture organization when you describe it? Describing something from the ‘What’ keeps the conversation closed. “Oh, so you rap about the Bible”. But if you explain the WHY, you invite many more people into the conversation. This is why expressing a Vision is so important. (Total: 3 minutes)
And once one knows one’s WHY, one knows where one needs to establish presence. One should be connected with those people who are working to the same WHY, even if it means addressing another customer market, or providing with their WHAT a different value propositions. These Collaboratives can help get the word out, spread the impact, and inspire a venture to improve and move forward. (Total: 2 minutes)
The best way to establish a position is through Text. Because although the web is full of other content, people interact fundamentally through text. They read, they write, they comment, they tweet, they email. Text is power. (Total: 2 minutes)
Text is also Googleable. It lets people find the content they want to find, and when the view that content, the first thing they try to assess is: Will this provide value? Is this worth my time? By producing text speaking to a WHY that is easy to read, approachable and most importantly valuable, a person can quickly become a subject matter expert and build social capital among those people that the person wants to influence. The question is how? (Total: 3 minutes)
Text’s Two Main Ways: Long Form and Short Form Streams. Long Form: “Blog,” contraction of “Web Log” – it is a website that is a periodically updated with new content. Who here has a blog? Oh – well, the blog is less and less popular but still useful. Especially because it provides content for sharing information in short form through engines like Twitter. (Total: 3 minutes)
Short Form: “Micro-Blog,” generally, today, Twitter. But Facebook Status Updates, Tumblr – these networks have tens of billions of short updates in their archives (twitter probably nearing 20 billion) and hundreds of millions of people posting a day. Go through slide and introduce them to short form, you can demo TONY HSIEH by clicking on link at the end. Key to note: Both short and long form usually relate to current events in a particular topic area, relaying the reality of the narrator. Each should solicit interaction from readers: comments and link to articles and other blogs of interest, retweets, etc. (Total: 3 minutes)
And of course there is a merger of both, Facebook, a text-y, picture-y, video-y crazy land that is the manifestation of human species innate drive to be social. This site is intuitively known to everyone in the room. Ask them how they use it. Ask them what causes and missions they attach to. (Instructor, you may want to reference Gladwell’s article Small Change http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell and talk about whether facebook is really effective in mobilizing people.) (Total: 3 minutes)
Why does social media work? Because people are social animals. People are interested in others like them, and others who are passionate about things they are passionate about. People are seeking meaning. They seek quests. They seek heroes. If you can use your daily life—and, more importantly, the life of the people who are invested in your venture—as a story for them to engage with, they will add their energy to your quest – and let your vision guide the way they interact with every day events. (Total: 3 minutes)
Social media influence isn’t a ‘finger to the wind’ thing – it is measurable, and tools such as Klout can help you measure it. One can track how many people are following a person’s missives online, replying to their thoughts, interacting with their postings. So there is a math to determining who to follow and who to seek to influence, and this is indicative of that person’s or organization’s impact on the general society. (Instructor, if you want to, load up your Klout score or the score of someone people might know). (Total: 3 minutes)
How do you maintain a presence? These five golden rules are from the popular blog, Mashable, and their bottom line is: act online as you would offline in a cocktail party. Share, be human but representative – and don’t tell people off publicly unless they really deserve it. (Total: 3 minutes)
Let’s try and better understand people who are more and less successful in engaging communities by using a Twitter case study (Note to Instructor, start with Zappos if you haven’t yet and show how most of the tweets have nothing to do with Zappos – they build a relationship. Then show Cory Booker and Coca Cola) Cocacola has far less than cory booker. Coke has improved recently by having real people sign tweets and becoming more authentic. An example of Cory power and engagement of community: a few months ago someone tweets him from the high way saying there is trash in the street. He tweets back seconds later, “we’re on it,” and an hour later that it was cleaned up. (Total: 5 minutes)
So how do you update everything to keep your position in the market? We like Posterous. It is quick and easy and gets the job done. (Instructor, if the group hasn’t seen how easy it is yet, show them the service online) (Total: 2 minutes)
Once one establishes a position in the environment, one can start getting to know the ecosystem. Establishing a position is necessary because without knowing how one wants to comes off, one can’t truly compare oneself to others. Passive observation is almost pointless, considering that the observed will change once one becomes an active player in the market. (Total: 3 minutes)
The main rule in establishing one’s scan in the environment is to pay attention to who is listening to who, and to make sure you speak only once you know is going to hear. Knowing who hears what, and deciding what to say, depends on tracking what others are saying and what is behind what is being said. That’s where a few neat tools come in handy. (Total: 2 minutes)
First, find the bloggers. They’re out there, and Google Blogs can help you find a few blogs with a simple keyword search. Take some time to get to know the blogs – read through their posts, to see if they have comments, whether they have a trend of commenting on similar issues, and whether they have influenced others. There are a number of blog ranking and finding engines out there – so feel free to use a few. (Instructor, pick a case study and search for a blog of that sort) (Total: 3 minutes)
Once you find the blogs, follow them. Going to each organization’s website every day can be challenging. RSS readers are helpful for that – we recommend Google Reader, since it aggregates content from a number of sources and lets you know what is new and what you still have to read. It also integrates with other services. There are a number of RSS readers, though – and the key is to keep track on the field and share items of interest with your audience – or comment and discuss with those actors in your space that you want to build a position with. (Instructor, show how you can add an RSS feed easily from the blog you just found) (Total: 5 minutes)
Just as there are RSS readers for blogs, there are twitter trend trackers for tweets and other short message systems. HootSuite is one of them- but there are tonnes. The key here is to be able to quickly scan for information. Important to note that the act of reading is different here, because it is a passive and not active experience. People call it Ambient Intelligence—you let the content flow, and you glance over. There is too much to read everything, so let yourself pick out items of interest and do not dig too deep, or attach too much significance to the majority of the content. This is especially true because you can have permanent searches on the material, to ensure that you are tracking all of the different mentions of the fields that you are interested in. (Instructor, show an example and work through a few of the tweets and searches) (Total: 5 minutes)
If an opinion maker or market player is especially important to you, you can track them head-on – and use services that scan the market for properties associated with the person. Gist is one way to do it. It can be added on to Gmail, and provide up to the minute information about a person’s online activities – which can help in finding other ways to communicate with someone than head-on. (Total: 4 minutes)
And if you are particularly interested in a field, or in a set of organizations, you have Google Alerts to help notify when new mentions arise. (Instructor, set up a quick track of something the group wants to track) (Total: 4 minutes)
The most important thing, however, is that one cannot be passive in a space. One should have a conversation. The moment one enters a market, one is already interacting with it – so why not reach out and speak with those other people one is sharing a space with? The more authentic and transparent one is, the more opportunities one will have to build relationships. Build those relationships from the beginning – and learn how people respond and what other organizations or initiatives they mention, because that will be the best indication of one’s market position. (Total: 3 minutes)
Leave space for questions, comments, thoughts and other suggestions. This is the final presentation in the Inspiration section, so give time for general questions, comments or concerns. (Total: leave up to 10 minutes for this)