The document discusses the effective use of social media for engagement, relationship building, and sharing information. It emphasizes the importance of having a clear purpose, regularly updating content, and actively engaging with the audience while highlighting various methods such as blogging, micro-blogging, and video content. Additionally, it advises on the importance of authenticity, listening to conversations, and managing online presence responsibly.

1. Join the conversation Maximising the power of social networks

2. The beauty of social media… Mobilising the masses

3. The beauty of social media… Interaction and debate

4. The beauty of social media… Building relationships and engagement

5. The beauty of social media… When it works, It works

6. The beauty of social media… Sharing stories

7. The beauty of social media… It’s free! Or is it…

8. No investment = no friends

9. Social media success takes: Time and effort – update, update, update Someone who enjoys it – find your in-house geek (and don’t knock it til you’ve tried it) A clear purpose and objective It may cost money… Listening – follow what other people are doing and engage

10. Dedication’s what you need

11. Getting started Why do you want to use social media? To share information and ideas? To connect? To discuss? To campaign? How tech savvy are you? Who is your target audience? What time do you have available? How public can you be with information?

12. Getting started Listen to the conversation Search for what people are saying about you or the subject you are interested in Decide who you want to follow/ befriend Set up RSS feeds/ Google alerts/ do manual searches Engage! Respond Link/ retweet Speak to the people who are interested in the same things – make virtual friends

14. What works for you? Blogging? Good way to engage with people with similar interests Gives you an online voice Personal, conveys who you are If you share what you’re doing people will come back to see what’s next Keep it short Use photos Address one issue at a time Update it regularly Make it conversational Do you want people to respond or not?

15. What works for you? Micro-blogging? A good way of getting people to interact, pass on and discuss what you’re saying Excellent for sharing resources and pointing to other peoples’ work Quick and easy Great for events – commentary Good for creative ideas Short and pithy Immediate Good for those with similar interests It’s vital to update regularly Follow to build contacts

17. What works for you? Social networking? Networks like Facebook build on existing relationships Can also form interest groups and discussion forums Good for campaigning and building awareness Can share photos, video, links Can also mail updates Takes lots of time and commitment Post regularly but Don’t bombard people with emails Can take time to establish

18. What works for you? Audio/ video/ images? Can embed onto your website Doesn’t have to be top quality if it’s going on YouTube Can engage others by inviting them to share their videos Brings your content to life Great for interviews Keep videos short, 3 mins max (podcasts can be longer) Make sure you own the copyright If they are representing your organisation, professional is best

20. Why not use a variety of media? You can manage multiple presences on Posterous

21. Things to watch out for Think before you tweet Make sure staff are thinking of the organisation even in their personal social media use Monitor responses on your pages – but often it’s best to let others answer rather than try to censor Self-Google Only share and provide information you want to – it won’t go away!

23. Building relationships Be authentic Find out what others are saying Get to know the people you want to talk to Don’t try to control the message Link to and promote others Invite others to promote you Crowd-source – get others to provide content, answer questions, respond to polls, take part in debates

24. Look to the future

25. Social media boot camp http://www.ustream.tv/channel/social-media-boot-camp Social media for social change www.eauk.org/slipstream/events To find out more…