Author 2.0

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Having a workshop for HarperCollins authors about how to use the free tools on the internet (I hate the expression "social media."). Taliing about why and how to use the tools.

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Author 2.0

  1. 1. Why is this Relevant?
  2. 3. Strategy: Home Base (Blog) + Outposts (Maintained Social Networks)
  3. 6. Home Base <ul><li>Update regularly: video, photos, posts, guests, interviews </li></ul><ul><li>SEO </li></ul><ul><li>Follow Me Buttons </li></ul><ul><li>Share Functions </li></ul><ul><li>Interact and engage with your readers </li></ul><ul><li>Build Community </li></ul>
  4. 7. Blog Posts <ul><li>Pithy Posts, not War and Peace (250-500 words; 750 words max.) </li></ul><ul><li>AT LEAST 2-3 posts per week (increases SEO) </li></ul><ul><li>Comment on other blogs </li></ul><ul><li>Guest blog on other blogs. Have others guest post on yours. </li></ul><ul><li>Link often (SEO) </li></ul><ul><li>Tagging, photo captions, video descriptions </li></ul>
  5. 10. Social Networking Sites Becoming Part of the Community
  6. 11. <ul><li>Micro-blogging or Communicating </li></ul><ul><li>Connect Feed to FaceBook </li></ul><ul><li>www.search.twitter.com = The Power </li></ul>
  7. 12. <ul><li>What People Are Saying About You </li></ul><ul><li>See What’s Trending and Fish for Blog Ideas </li></ul><ul><li>Search on Topics and Follow Others/Comment/Engage </li></ul>LISTEN.............
  8. 13. www.26thstory.com
  9. 14. Twitter Drives Traffic
  10. 15. <ul><li>Become Part of the Community </li></ul><ul><li>Fan Page vs Individual Page </li></ul><ul><li>Vanity URL </li></ul><ul><li>Join Groups & Fan Pages (why) </li></ul><ul><li>Engage, Comment, Communicate </li></ul><ul><li>Post Notices about Events, Blog Posts, Queries </li></ul>
  11. 16. www.26thstory.com
  12. 17. <ul><li>13 Billion Views Per MONTH (Jan 09) </li></ul><ul><li>Viddler, Vimeo, etc. -- TUBEMOGUL </li></ul><ul><li>FLIP Cameras </li></ul><ul><li>Experiment: Book Trailers, Interviews, Backstage Pass </li></ul>
  13. 18. Additional Networks <ul><li>Flickr: www.flickr.com -- Online photo management sharing App. </li></ul><ul><li>Friendfeed </li></ul><ul><li>Online Book Communities: Goodreads.com, Librarything.com, WeRead.com (FaceBook), Shelfari.com -- Connect with readers. </li></ul><ul><li>LinkedIn -- Professionals from around the world. Good vehicle to spread the word to professional audience. </li></ul><ul><li>StumbleUpon -- Search engine + Social Network. Allows user to search by interest/category. </li></ul>
  14. 20. Food For Thought......... <ul><li>Engage the community. Ask for opinions, use quizzes, contests, behind the scenes photos and videos, voting, etc. </li></ul><ul><li>Encourage member-to-member participation. </li></ul><ul><li>Participate on an ongoing basis. This is not a “campaign,” but rather a perpetual discussion. </li></ul><ul><li>Establish a community-centric experience. Think about what the community wants and meet their needs. </li></ul>
  15. 21. Build A Tribe

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